Creating order and simplicity in a space filled with complication.

Delivering Results: Why Marketers Are Coming Back to Direct Mail
A client recently asked me, “Why should I consider including direct mail in my marketing mix? And if I were to use direct mail, how would I track it in a meaningful way?” You may have asked yourself these very same questions. With the shift to less expe...
Nuggets of Franchise Marketing Wisdom Heard at #FCMCon 2017
Hats off to the team at Franchise Update Media for a terrific Franchise Consumer Marketing Conference last week in Atlanta. The Vya team came away from the event with some great connections and an instructive view into the realities faced by today’s franc...
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