Creating order and simplicity in a space filled with complication.

How to Foster a Marketing Culture at the Local Franchisee Level
01.26.17
Running a local franchise business requires a broad skillset. From day-to-day operations management, customer service, accounting and business planning, to HR, inventory control and facilities management—franchise business owners wear many different hats....
Step Up to Creative Production Management that Won’t Leave You in an Abandoned ‘MOOD’
11.29.16
If you’ve been managing your creative projects with IBM’s Marketing Operations OnDemand (MOOD) system, previously known as Unica Marketing Operations OnDemand, you might be feeling abandoned since IBM announced it plans to end support for the product o...
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