Allan Greer: Hey Martha, a quick question, what does the scoreboard at Wrigley Field have to do with bank marketing KPIs?

 

Martha France: Well, our guest today has some great tips on bank marketing KPIs and compares them to the scoreboard at Wrigley Field, but I prefer the scoreboard at Great American Ballpark myself.

 

Allan: I have to say I kind of agree. We’ll see how things go in the podcast.

 

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Discussion Section 1

 

Allan: Hello and welcome to Bank Marketing Today by Vya. I am Allan Greer and together with Martha France, we are interviewing Bank Marketing Leaders about current trends, new marketing technologies, branding and the overall state of the banking industry. We will be joined from time to time by additional co-hosts and experts.

 

Martha: Our guest on today’s episode is Jim Stadler. Jim is the Executive Vice President and Chief Marketing and Communications Officer at First Midwest Bank. And he shared some great tips on data driven organic growth, performance-based marketing, digital transformation and more. So, let’s get to it. We hope this episode of Bank Marketing Today will help simplify your marketing tomorrow.

 

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Martha: Hello, I am Martha France and I am joined today by my co-host Allan Greer, and we are truly excited to be talking with Jim Stadler, the Executive Vice President and Chief Marketing and Communications Officer at First Midwest Bank. Welcome to the Bank Marketing Today podcast Jim.

 

Jim Stadler: Martha and Alan, thanks. Looking forward to our discussion, should be fun.

 

Martha: Can you tell our listeners a little bit about your background?

 

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Please note:  Transcripts are generated using a combination of speech recognition software and human transcribers and may contain errors. Please check the corresponding audio before quoting in print.