CINCINNATI, OH – September 08, 2025 — Vya, Inc., a leading provider of marketing resource management systems and services, is excited to announce a new partnership with The Spice & Tea Exchange, a specialty retail franchise offering gourmet spices, teas, and unique culinary products. This collaboration marks a significant step forward in The Spice & Tea Exchange’s commitment to empowering their franchisees with improved marketing tools and support.

 

As The Spice & Tea Exchange continues to grow its national footprint, the brand recognized the need for a more robust and responsive system to streamline marketing production, creative asset deployment, and franchisee support. After a thorough evaluation, the company selected Vya for its industry-leading technology, personalized service, and comprehensive expertise in supporting distributed organizations.

 

“We are thrilled about our new partnership with Vya,” said Fallon Gonzalez-Mayer, Marketing Manager at The Spice & Tea Exchange. “As our franchise network continues to grow, we needed a scalable, responsive system and partner that could adapt to our evolving needs. Vya provides not only a streamlined marketing platform but also exceptional support services to empower both our corporate team and our incredible franchisees. The Vya team has been outstanding, and we couldn’t be happier with our decision to partner with them.”

 

Vya’s marketing resource management platform will provide The Spice & Tea Exchange with centralized brand control, streamlined ordering and fulfillment, and greater visibility into marketing performance across locations—helping franchisees save time and elevate their local marketing efforts.

 

“All of us at Vya are thrilled to partner with such a passionate and growing brand,” said Kandi O’Connor, COO, Vya. “Our goal is to simplify marketing execution and make it easier for franchise systems like The Spice & Tea Exchange to thrive and grow while ensuring brand consistency and franchisee success.”

 

This partnership reflects Vya’s ongoing commitment to supporting franchise systems in delivering smarter, more effective local marketing.

 

 

About Vya, Inc.

Vya is a leading provider of marketing resource management systems and services designed to simplify the execution of marketing programs and campaigns for distributed organizations. From centralized brand control to print production and data services, Vya helps marketing teams streamline marketing execution tasks and adapt to market and organizational changes.

 

 

About The Spice & Tea Exchange

Founded in 2005, The Spice & Tea Exchange offers a unique sensory experience for customers through a vast selection of fine spices, custom spice blends, teas, salts, sugars, and accessories. With over 80 locations nationwide, the brand is dedicated to sharing the joy of culinary exploration with communities across the country.

 

 

###