Local Marketing Budget Management

A Smarter, Easier Way to Manage Local Marketing Spend

Co-op funds, MDF, advisory council budgets, target market funds – local marketing budgets are essential for powering your distributed marketing strategy. But managing your local marketing spend across markets and local sales teams is complex. Vya makes it easier.

Vya’s marketing portal with our integrated local marketing budget management feature helps you streamline and manage the process. Your local sales channels – from distributors and dealers to franchisees, agents, and other local associates – get the funds they need to execute your local marketing plans while you manage it all in one place.

Turn Your Spend Data into Actionable Marketing Insights.

The spend data captured and managed within the Vya system enables reporting and insights for smarter, more effective locally targeted marketing.

Key Functionality

Finally… Budget Management Software that Works for You and Your Frontlines

We’ve applied our years of experience working with distributed marketing organizations to create a local marketing budget management tool that checks all the boxes for corporate and frontline users. Simple, easy-to-use features and functionality integrate with our marketing resource management portal. The result is local marketing spend management that provides greater oversight of funds and deepens your engagement with local partners.

Simplify Local Marketing Budget Management

Assign, track, review, and approve budgets all in one platform. Our easy-to-use marketing portal software makes it simple to manage funds across markets. It also encourages local sales teams to use available funds to purchase marketing items within the portal for participation in marketing campaigns and programs.

Disclosure Management

Vya’s local marketing budget management feature gives corporate, regional, district, and field managers a clear view of what local teams are spending and what’s working across regions. Within the Vya marketing portal, local associates and partners can easily request approvals, submit claims and share best practices on what’s working in their regions.

Easy Funds Distribution

Efficiently distribute funds to users and transfer funds as necessary.

Multiple Budgets Per User

Users can have access to multiple budgets, enabling more detailed tracking and meaningful insights.

Customizable Administration

Enable select managers to manage different budgets.

Fund Transfers

Ability to transfer funds from one user to another.

Reimbursement Flexibility

Designate which items within the portal are payable with specific budgeted funds. Choose to reimburse a percentage or full cost of items ordered in the portal system.

Flexible Views

A range of budget views – by user budget, channel spend and total spend – provides greater budget oversight as well as insight into frontline engagement and marketing performance.

Local Marketing Budget Management

How It Works:

Benefits

Local Marketing Budget Oversight that Supports Local Autonomy

Local marketing success happens when corporate has a handle on local marketing spend and local sales team engagement. This includes providing frontlines with access to information, assets and incentives to support their local marketing decisions.

Vya’s local marketing budget management feature makes it easy to deliver a level of autonomy to local markets while maintaining corporate oversight.

Gain deeper insight into your marketing spend by tracking by category such as regional funds, digital funds, or other categories that are meaningful to your marketing team members and your marketing success.

Support local associates and manage budgets for important local marketing activities, like grand openings, which involve a variety of marketing-related expenses, like direct mail, posters, promotional items, advertising, and more.

Example Applications for Your Business:

Drive revenue with better insight and management of MDF and co-op spend.

Gain deeper insight into your marketing spend by tracking by category such as regional funds, digital funds, or other categories that are meaningful to your marketing team members and your marketing success.

Support local associates and manage budgets for important local marketing activities, like grand openings, which involve a variety of marketing-related expenses, like direct mail, posters, promotional items, advertising, and more.

Add funds to user accounts for completing specific tasks. Example: Each user who hosts an open house receives $500 added to their account.

Get a Free Demo

Move forward with advancing your marketing.

Request a free demo of our system today or give our team a call at 800.426.7921 or sales@vyasystems.com to learn more about our system, print and campaign execution services.