Bank marketing is in a constant state of transformation. Join Allan Greer and Martha France, as they interview bank marketing leaders about current trends, new marketing technologies, branding, and the state of the banking industry.
If you are a marketing executive in the banking and financial industry, the Bank Marketing Today by Vya podcast is an easy way to gain useful insights each month by hearing directly from your peers. It’s like an audio roundtable for bank marketing executives.
Listen to episodes here by clicking the players on this page, or by asking Alexa to “Play Bank Marketing Today by Vya,” or by using your favorite podcast app.
How to develop a new organizational structure based on marketing operational excellence. Sean Hampton, SVP Chief Marketing Officer at BOK Financial discusses redefining your marketing department as a business with an ROI and not just an operational cost.
How do you keep your focus on the customer while keeping pace with technology and digital transformation? Dorian Hansen, Chief Marketing Officer, Head of Operations & Digital Transformation at Investors Bank, joins us to share stories of how she leads with an emphasis on innovation while keeping the customer first.
Learn the importance of performance-based marketing. Jim Stadler, Executive Vice President and Chief Marketing and Communications Officer, First Midwest Bank shares why even in the midst of acquisitions, financial institutions must stay focused on organic growth by leveraging data.
When your bank is involved in an acquisition, where do you even begin when it comes to crafting a unified brand story? Eric Giesecke, CMO, WesBanco walks us through his experience with uncovering a bank’s brand story and then building brand awareness in the midst of an acquisition.
How do you stay strategic when faced with day to day tactical requests? Kevin Mackiewicz, Vice President and Marketing Director, Wealth & Asset Management at Fifth Third Bank joins us to discuss his philosophy for bringing teams together and staying focused on the big picture.