Allan Greer
With experience as both an entrepreneur and a professional at marketing firms, Allan brings a customer centric perspective to our discussions.
Martha France
As a marketer with a history of driving initiatives for companies undergoing transformation, Martha understands the challenges that Marketing faces in dynamic industries.
OUR GUEST: John Stefek, Senior Vice President – Director of Marketing
COMPANY: Enterprise Bank and Trust
WEBSITE: enterprisebank.com
What data lessons can you extract from B2C experiences and apply to the B2B world? John Stefek, SVP, Director of Marketing at Enterprise Bank and Trust shares the similarities between consumer and business marketing and the differences to be aware of.
Mentioned in this episode:
Enterprise University – 90 minute classes on topics such as leadership, finance, HR, IT, sales and marketing, personal development.
Enterprise.ing Podcast – Conversations for business leaders about building powerful connections, cultivating and growing business relationships.
Flint McGlaughlin and the MarketingSherpa
Martha France
As a marketer with a history of driving initiatives for companies undergoing transformation, Martha understands the challenges that Marketing faces in dynamic industries.
Allan Greer
With experience as both an entrepreneur and a professional at marketing firms, Allan brings a customer centric perspective to our discussions.
