Solving your most common local marketing challenges may be easier than you think.

Every day, you work with branches and officers spread across many different regions – all with the same goal: reaching consumers with relevant, compelling materials and campaigns. That means you have a daunting task ahead of you: ensuring compliance, supporting multiple sales requests and maintaining brand consistency are just a few of your local marketing stress points unique to the finance industry.

 

Vya can help deliver the tools and resources you need to work with you, and streamline your marketing operations. We’ve built a fully integrated marketing resource management tool, backed by an eager support team, to work alongside your systems and processes. We’re dedicated to helping you meet each of your unique local marketing challenges with better managed workflows and a simple framework that empowers your teams to customize campaigns for local markets easily and consistently, every time.

LOCAL MARKETING SOLUTIONS TO FIT YOUR NEEDS
Discover simple solutions to maintain compliance.
Local marketing efforts can become a complex maze of regulations, compliance and brand inconsistencies for financial organizations to navigate. We can help. With our marketing resource management system, local sales teams can customize, update and order pre-approved, corporate branded materials that adhere to regulations and resonate with consumers.
Marketing Resource Systems >
A guide to marketing operations technology
The roadmap to effective MRM roll-out
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Do more with simplified marketing operations
Assess, streamline marketing operations
As marketers, the daily requests from local branches and sales teams can be enough to overwhelm and distract from big picture, strategic initiatives. Learn how a simplified approach to marketing can help you do more, with less.
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Implementing local marketing campaigns should be easy.
Local branch representatives are key to reaching consumers with relevant and compelling messages. Make it easy for them to customize, order and share local marketing efforts from customized open house sheets, co-branded campaigns, emails and more.
Vya Systems >
Drive more sales with simplified marketing
4 tips to boost sales with effective local marketing
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Deliver a clear impact on business with MRM
Demonstrate MRM's ROI
It’s no secret that a marketing resource management system has a powerful impact on business. Here’s a simple overview to help you identify, outline and effectively communicate the value and impact of MRM to teammates and upper management.
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Managing disclosures just got easier.
With Vya Systems, local branches can easily update and customize disclosures specific to their markets. Load the very latest rates, information and disclosures in one place, and push out the details to local branches. Local teams can quickly and efficiently update materials to stay compliant and meet consumer demand. Our automated approval process makes keeping track of changes and approvals simple, too.
Marketing Resource Systems >
3 tips to reach local consumers with compliant marketing materials
08.20.15
MRM can help financial services marketers manage and meet compliance regulations in local markets to effectively reach consumers. Here are 3 ways it worked for one bank.
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How it works: Marketing resource management
An infographic on MRM
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Want a free personalized Marketing Resource Management Kit to share with your team?
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BUILDING LASTING PARTNERSHIPS
Because of the Vya model, we enjoy all the streamlining benefits of the marketing platform without the systems management headaches.
– Amy Lowers
Vice President and Regional Marketing Officer, WesBanco Bank
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We're transforming our brand, and the way you do business.

Our industry is evolving, and we've evolved right along with it. Docustar is changing its name to Vya. We saw the need for simple solutions to help distributed marketing companies manage their workflow and overcome the complexity of localized campaigns. The name Vya represents this simplicity. And stands for our mission to use systems, solutions and print to help free your time and simplify your workflow.