Our white papers dive into common local marketing challenges across multiple industries. We explore challenges and offer solutions to help make marketing a little easier and a lot more effective.


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Franchisee Local Marketing Report
Guide franchisee marketing plans with industry data
Franchisees use on average 20 marketing channels. This research from BIA/Kelsey provides data & insights so you can help your franchisees develop successful marketing plans. Get the report now, at no cost, compliments of Vya.
Unlock the power of franchisees
Drive sales with localized, branded and easy-to-implement campaigns
Reaching consumers and standing out from competitors are big challenges for any marketer. When working with franchisees, that challenge can feel bigger. Fortunately, standing out can be simpler than you would think.
Build a better brand, from the bottom up
Engage sales channels for better customer experience
Today's shopping experience is changing. Pushing branding and marketing messages down the sales funnel no longer works. Brands have to be wherever consumers are, and stand out with interesting, compelling messages. Learn how.
Building a New Customer Experience
Revolutionize the way you connect with customers
Retailers can use interactive technology to create an in-store experience that builds on an existing online presence. This white paper outlines three steps retailers can take to maximize the power of interactive displays.
Engage agents in joint marketing initiatives
Empower insurance agents to drive more sales
A disconnect can exist between insurance carriers and the local agents who sell their products. It’s not hard to see why. This white paper examines four ways carriers can engage local agents in joint marketing initiatives.
Do more with simplified marketing operations
Assess, streamline marketing operations
As marketers, the daily requests from local branches and sales teams can be enough to overwhelm and distract from big picture, strategic initiatives. Learn how a simplified approach to marketing can help you do more, with less.
The Gleansight benchmark report on MRM
Understand the benefits of marketing resource management (MRM)
Marketing resource management is the backbone for daily marketing operations and campaign execution. This white paper from Gleanster, a third party firm, delves into MRM. Note: Vya is referred to by its former name DocuStar.
Gleanster’s roadmap to local marketing success
A deep dive into MRM
Explore the role of marketing operations technology among top performing companies, and how it drives local marketing success among affiliate marketers. This white paper is courtesy of Gleanster, a third party research firm.