Engage franchisees in local marketing and increase the impact of your marketing team

Franchisees are the face and voice of your brand in local communities. They need easy access to marketing resources and support. Vya can help. We work hand-in hand with you, applying our systems to streamline local marketing. With Vya, franchisees easily enroll in campaigns and order marketing materials – with special provisions for multi-unit owners. At the same time, your marketing team will now have the capacity to tackle high-impact projects. Vya frees their time by automating custom request management (like ad resizing), providing franchisee support, and more.

LOCAL MARKETING SOLUTIONS TO FIT YOUR NEEDS
Easily Implement Local Campaigns
From pre-opening to on-going campaigns, Vya simplifies campaign execution. Franchisees enroll once in multi-touch campaigns and participation is encouraged through automated notifications and dashboards. With email, direct mail, EDDM, list services, and more Vya also has the capability to execute most campaign elements, while providing support through the entire process.
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Unlock the power of franchisees
Drive sales with localized, branded and easy-to-implement campaigns
Reaching consumers and standing out from competitors are big challenges for any marketer. When working with franchisees, that challenge can feel bigger. Fortunately, standing out can be simpler than you would think.
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3 ways to engage franchisees in marketing
Encourage campaign participation across your franchise network
Franchisors are reliant on local owners to share corporate-supplied marketing campaigns and messages. Learn how to get local owners engaged in relevant, compelling marketing campaigns.
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Facilitate Community Engagement
Often the most successful franchisees are those that are an integral part of the social fabric of their community. Vya makes it easy to support on-site or in-community events as well as manage sponsorship requests. Distribute invitations, provide branded collateral, signage, and promo items, all from the centralized Vya system.
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Ideas for Grand Opening Event Success
Support the success of new locations while ensuring brand consistency
Successful grand opening events are critical to launching sales at a new franchise. Learn how to enable your franchisees the flexibility to create an event that resonates with their local market.
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Community Sponsorships: A Top Media Used by Franchisees
Get more franchise industry marketing trends in the latest BIA/Kelsey Report.
BIA/Kelsey’s “2017 Franchisee Advertising and Marketing Research Report” is the second edition of their notably popular franchise industry report.
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Ensure Brand Consistency
You know the power of compelling and consistent branding. At the same time, messages need to resonate with the unique audiences within diverse local communities. With the Vya system, it’s easy for local franchisees to customize order, and print consistent, branded materials – direct mail, email marketing, flyers, signage, and more.
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Franchising Case Study: Best in Class
How one brand used marketing resource management to empower local franchises
Supporting local marketing for franchisees can be challenging. Learn how one company empowered local franchises while ensuring brand consistency.
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How to scale localized marketing
Ensure brand consistency and local messaging during rapid growth
During growth, it can be tempting to resort to generic messaging. However, by restricting localization, you may hinder the success of your franchisees. Learn how to scale while delivering brand-consistent, localized messaging.
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BUILDING LASTING PARTNERSHIPS
The Vya system, with all of the features that it has to offer, is a game changer for our brand.
– Dylan Briotti
Brand Visionary, Wayback Burgers
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We're transforming our brand, and the way you do business.

Our industry is evolving, and we've evolved right along with it. Docustar is changing its name to Vya. We saw the need for simple solutions to help distributed marketing companies manage their workflow and overcome the complexity of localized campaigns. The name Vya represents this simplicity. And stands for our mission to use systems, solutions and print to help free your time and simplify your workflow.