Welcome! Please take a moment to read our recent news and announcements as well as insights from Vya’s experts in influential media outlets.

How Marketers Can Be Strategic Influencers, and Why Their Input Is Key for Companies | Marketing Profs
09.24.18
"Marketing's strategic input is essential for companies looking to succeed in today's continually transforming business environment," according to an infographic created by Vya.
Wayback Burgers: 7 Essential Ingredients for Grand Opening Success | Franchising.com
07.09.18
You only get one chance to make a first impression. That’s why a successful grand opening event is such an important part of introducing a new franchise location to a local community.
Vya Unveils Two Marketing Resource Management Tools that Help Franchisors Attract, Support and Delight Franchisees
06.12.18
Vya’s local profile management and custom creative request management advance the success of localized marketing.
Vya Selected by Wayback Burgers to Support Localized Marketing
02.27.18
Vya’s simplified local marketing solutions align with Wayback Burgers’ commitment to making it easy for franchisees to enter the restaurant business.
Vya to Serve Up Localized Marketing Support for Kona Ice Franchisees
01.24.18
Shaved ice truck franchise will use Vya’s marketing resource management system and print production services to support more than 800 mobile franchisees nationwide.
4 Steps for Localized Marketing | Business2Community.com
12.08.17
Making a local connection can be a good way to capture your audience’s attention. But, how do you effectively adapt your content to local buyers and markets?
4 Tips to Scale Localized Marketing in a Growing Business | Business2Community.com
11.20.17
It’s exciting to be part of a growing business. But growth can also be stressful, especially for the corporate marketing department.
Streamline These 4 Marketing Areas to Boost Productivity | Business2Community.com
11.15.17
When you manage marketing campaigns and processes across a distributed organization, there are often opportunities to increase your marketing productivity and create scale to connect efficiently with more consumers at the local level.
Vya Included in MRM Landscape Report by Independent Research Firm
11.14.17
The report identifies Vya as having strong capabilities across three MRM categories; suggests ‘Marketers looking for full-service local marketing should consider Vya.’
Help Your Franchisees Boost Local Marketing with Community Sponsorships | Franchising.com
11.13.17
How much did your franchisees spend on community sponsorships last year? Besides the feel-good benefit, what kind of return did that investment generate for your local franchisees and your franchise brand overall?
Ensuring Brand Consistency in a Distributed Marketing Model | Business2Community.com
10.31.17
Overseeing brand consistency in communications with customers and prospects can be challenging for any organization, and especially challenging in a distributed marketing model. Brand consistency across these channels is critical.
How Marketing as a Service Works for Lean Marketing Teams | Business2Community.com
10.10.17
Digital channels, automation and a multitude of platforms have helped expand the marketer’s role, requiring expanded skillsets and increased IT investments. Yet most marketing teams remain understaffed and overburdened.
Vya Launches Content Resource Management Solution for Contech Engineered Solutions
09.19.17
Demonstrates versatility of Vya’s MRM to support manufacturing & engineering efficiencies
Do The Math: Proving Marketing Resource Management ROI | BrandQuarterly.com
08.31.17
It takes a deft hand to manage marketing programs across a distributed organization like a franchise business with hundreds of local franchisees, or a bank or other business with multiple locations or branches.
Word of Mouth and Local Marketing Play Well Together | franchising.com
08.21.17
Franchisees resist participating in local marketing programs for a number of reasons, from lack of time, to a perception that local marketing doesn’t work, or perhaps they don’t know what works.
How to Win at Community Sponsorships | ABA Bank Marketing
07.26.17
How much did your bank spend on community sponsorships last year? Besides the feel-good benefit and the opportunity to fulfill community reinvestment obligations, what kind of return did that investment generate locally or overall?
Vya Ad Systems Help Franchise Marketers Manage Local Advertising Requests from Franchisees
06.12.17
New offering enables franchise marketers to reduce turnaround for ad resizing & redeploy talent to higher-value projects.
Vya Expands Print Capabilities with Acquisition of Large-Format LED Printer
05.15.17
New equipment provides the ability to print four colors plus white on an extended range of flexible and rigid substrates.
Vya Unveils Ad Systems for Managing Bank Advertising at the Local Level
05.09.17
New banking solution combines ad resizing services and ad distribution automation.
Vya Hires Allan Greer as Director of National Accounts
05.03.17
Print services veteran brings deep knowledge of printing and marketing industry.
New Franchisee Marketing Report Available Courtesy of Vya
03.14.17
Franchisees identify top local marketing challenges.
Don’t Get Mired in Marketing Minutiae | B2C.com
12.12.16
Have you ever felt like you can never get out from under your task list long enough to carve out some real creative or strategic thinking time?
Curb compliance costs ahead of the next wave of regulation | CUinsight.com
11.30.16
Marketers at financial institutions face a growing number of compliance and regulatory challenges and obstacles. From managing direct mail and email opt-outs to co-branding activities and disclosures.
New Release of Vya Creative Production Systems Offers Robust Alternative for Users of IBM/Unica MOOD
11.08.16
Vya’s new release provides an upgraded user experience and enhanced reporting.
Here We Grow: Four Tips to Scale Localized Marketing | MarketingProfs.com
10.20.16
It's exciting to be part of a growing business. But growth can also be stressful, especially for the corporate marketing department. In fact, sometimes growth can cripple your business if you do not have the resources to adequately support it.
Vya Expands Compliance Features of its Marketing Resource Management System for Bank Marketers
09.20.16
Vya’s enhanced features will help reduce costs associated with regulatory compliance
7 Ways to Simplify Branch Marketing Operations | thefinancialbrand.com
08.02.16
Is branch marketing giving you a headache? How can you strike the right balance between empowering branches against the clear need for oversight in order to maintain compliance and brand consistency?
Vya Unveils Survey & Invite Management Systems for Franchise Marketers
06.15.16
Vya’s new offering gives corporate marketers a view into local-level data, while also revealing trends across markets.
Vya Unveils Survey & Invite Management Systems for Franchise Marketers
06.15.16
Vya’s new offering gives corporate marketers a view into local-level data, while also revealing trends across markets.
ABA Bank Marketing Feature: 5 Ways to Use Automated Marketing
06.13.16
Bank marketers face a variety of challenges when it comes to managing dispersed local marketing resources and campaigns.
Vya Boosts Productivity and Color Capabilities with Two New Xerox Presses
12.30.15
Vya has acquired two new Xerox presses that deliver faster print speeds, greater availability and expanded color capabilities.
Elo and Vya Integrate for Enhanced Omnichannel Engagement
11.10.15
Vya provides a complete ecosystem for content to be managed, scheduled and distributed to interactive digital displays.
Vya Offers EDDM Within the Marketing Resource Management System
11.05.15
Vya clients have a new, convenient option for simplifying direct mail through automation.
DocuStar is now Vya
07.21.15
Vya, an integrated marketing resource management provider, offers technology that helps customers simplify and localize their marketing efforts.
DocuStar Dedicated to Removing Complexity from Technology
12.15.14
DocuStar recently earned the top Gleanster ratings for ease of deployment and ease of use.
DocuStar Named Marketing Pinnacle Awards Nominee
03.27.14
DocuStar was recently named a nominee in the Small Business category of the 2014 Marketing Pinnacle Awards.
DocuStar Named Innovation Awards Finalist
02.26.14
DocuStar was recently named a finalist in the Outstanding Marketing Innovation Category at the Innovation Awards.
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