Welcome! Please take a moment to read our recent news and announcements as well as insights from Vya’s experts in influential media outlets.

Vya Selected by The Lash Lounge to Provide Localized Marketing Technology and Print Services for 135 Locations
Vya’s marketing resource management system enables franchisees of the premier eyelash salon to customize and order marketing materials from a central platform
Vya Selected by BlueSprig to Provide Localized Marketing Technology and Services for 160+ Centers Nationwide
Vya’s marketing resource management system will help simplify marketing operations for this multi-location organization that provides care and treatment for children with autism.
Vya Announces Chris Doherty as New Director of Marketing and Analytics
Vya today announced Chris Doherty, a veteran direct response marketing and data analytics professional, as the company’s new Director of Marketing and Analytics.
Vya Makes It Easier for Corporate Marketers and Frontlines to Manage Recurring, Locally Customized Marketing Programs
New feature manages the complexities of enrolling and managing frontline participation in automated marketing campaigns and services.
Vya Expands Digital Print Capabilities to Support Growth
The success of Vya’s marketing portal solution is driving client use of print-on-demand to put high-quality campaigns into the field faster with more relevance
Vya Selected by Best Life Brands to Provide Localized Marketing Technology and Services for 500+ Franchisees
Vya’s marketing resource management system will help simplify marketing operations for this multi-brand franchise organization.
Study: 31% of Mid-Size Bank Customers Are Open or Actively Looking to Switch Banks, According to Vya
Vya's Bank Retention Study reveals customer segments that are most at risk of attrition and guidance for retention strategies.
Vya Acquires Customer Data Management and Analytics Firm Direct Options
The acquisition positions Vya to effectively address the increasing data marketing demands of businesses as they navigate the impacts of the 2020 economy.
Vya Unveils Fresh User Experience for Its Marketing Resource Management Systems
New UX delivers more intuitive, efficient experience for Vya’s busy clients who manage marketing resources and campaigns across distributed organizations.
More Than Half of Bank Marketers Not Spending Enough Time on Strategy: New Report by Cornerstone Advisors, Available from Vya
‘Making Marketing Strategic,’ sheds light on what influences marketing’s role in a banking organization; Key findings to be presented during webinar on July 24.
How Kona Ice Managed Its Rapid Growth with Technology | Franchising.com
Scaling its marketing operation to serve its growing franchisee community was no small feat for the company, which handles all creative in house. So how does Kona keep its cool while serving nearly 600 franchisees?
National Brands to Spend $62.7B Targeting Local Consumers in 2019, According to New BIA Report Available from Vya
The new report examines franchise local marketing trends, including advertising budget allocations, top media channels and ROI by marketing channel.
Vya Celebrates 25 Years of Innovation in Marketing Execution and Print Production Services
For a quarter century, Vya has remained ahead of the curve, delivering innovative solutions that address the changing marketing and branding needs of its clients.
Vya Selected by Brain Balance Achievement Centers to Support Localized Marketing for 100+ Franchise Locations
With Brain Balance, Vya further deepens its presence in the learning and child development franchise sector.
How Marketers Can Be Strategic Influencers, & Why Their Input Is Key for Companies | Mktg Profs
"Marketing's strategic input is essential for companies looking to succeed in today's continually transforming business environment," according to Vya infographic.
Wayback Burgers: 7 Essential Ingredients for Grand Opening Success | Franchising.com
You only get one chance to make a first impression. That’s why a successful grand opening event is such an important part of introducing a new franchise location to a local community.
Vya Unveils 2 MRM Tools that Help Franchisors Attract, Support & Delight Franchisees
Vya’s local profile management and custom creative request management advance the success of localized marketing.
Vya Selected by Wayback Burgers to Support Localized Marketing
Vya’s simplified local marketing solutions align with Wayback Burgers’ commitment to making it easy for franchisees to enter the restaurant business.
Vya to Serve Up Localized Marketing Support for Kona Ice Franchisees
Shaved ice truck franchise will use Vya’s marketing resource management system and print production services to support more than 800 mobile franchisees nationwide.
4 Steps for Localized Marketing | Business2Community.com
Making a local connection can be a good way to capture your audience’s attention. But, how do you effectively adapt your content to local buyers and markets?
4 Tips to Scale Localized Marketing in a Growing Business | Business2Community.com
It’s exciting to be part of a growing business. But growth can also be stressful, especially for the corporate marketing department.
Streamline These 4 Marketing Areas to Boost Productivity | Business2Community.com
When you manage marketing campaigns and processes across a distributed organization, there are often opportunities to increase your marketing productivity and create scale to connect efficiently with more consumers at the local level.
Vya Included in MRM Landscape Report by Independent Research Firm
The report identifies Vya as having strong capabilities across three MRM categories; suggests ‘Marketers looking for full-service local marketing should consider Vya.’
Help Your Franchisees Boost Local Marketing with Community Sponsorships | Franchising.com
How much did your franchisees spend on community sponsorships last year? Besides the feel-good benefit, what kind of return did that investment generate for your local franchisees and your franchise brand overall?
Ensuring Brand Consistency in a Distributed Marketing Model | Business2Community.com
Overseeing brand consistency in communications with customers and prospects can be challenging for any organization, and especially challenging in a distributed marketing model. Brand consistency across these channels is critical.
How Marketing as a Service Works for Lean Marketing Teams | Business2Community.com
Digital channels, automation & a multitude of platforms have helped expand the marketer’s role, requiring expanded skills and increased IT investment. Yet most marketing teams remain understaffed & overburdened.
Vya Launches Content Resource Management Solution for Contech Engineered Solutions
Demonstrates versatility of Vya’s MRM to support manufacturing & engineering efficiencies
Do The Math: Proving Marketing Resource Management ROI | BrandQuarterly.com
It takes a deft hand to manage marketing programs across a distributed organization like a franchise business with hundreds of local franchisees, or a bank or other business with multiple locations or branches.
Word of Mouth and Local Marketing Play Well Together | franchising.com
Franchisees resist participating in local marketing programs for a number of reasons, from lack of time, to a perception that local marketing doesn’t work, or perhaps they don’t know what works.
How to Win at Community Sponsorships | ABA Bank Marketing
How much did your bank spend on community sponsorships last year? Besides the feel-good benefit and the opportunity to fulfill community reinvestment obligations, what kind of return did that investment generate locally or overall?
Vya Ad Systems Help Franchise Marketers Manage Local Advertising Requests from Franchisees
New offering enables franchise marketers to reduce turnaround for ad resizing & redeploy talent to higher-value projects.
Vya Expands Print Capabilities with Acquisition of Large-Format LED Printer
New equipment provides the ability to print four colors plus white on an extended range of flexible and rigid substrates.
Vya Unveils Ad Systems for Managing Bank Advertising at the Local Level
New banking solution combines ad resizing services and ad distribution automation.
Vya Hires Allan Greer as Director of National Accounts
Print services veteran brings deep knowledge of printing and marketing industry.
New Franchisee Marketing Report Available Courtesy of Vya
Franchisees identify top local marketing challenges.
Don’t Get Mired in Marketing Minutiae | B2C.com
Have you ever felt like you can never get out from under your task list long enough to carve out some real creative or strategic thinking time?
Curb compliance costs ahead of the next wave of regulation | CUinsight.com
Marketers at financial institutions face a growing number of compliance and regulatory challenges and obstacles. From managing direct mail and email opt-outs to co-branding activities and disclosures.
New Release of Vya Creative Production Systems Offers Robust Alternative for Users of IBM/Unica MOOD
Vya’s new release provides an upgraded user experience and enhanced reporting.
Here We Grow: Four Tips to Scale Localized Marketing | MarketingProfs.com
It's exciting to be part of a growing business. But growth can also be stressful, especially for the corporate marketing department. In fact, sometimes growth can cripple your business if you do not have the resources to adequately support it.
Vya Expands Compliance Features of its Marketing Resource Management System for Bank Marketers
Vya’s enhanced features will help reduce costs associated with regulatory compliance
7 Ways to Simplify Branch Marketing Operations | thefinancialbrand.com
Is branch marketing giving you a headache? How can you strike the right balance between empowering branches against the clear need for oversight in order to maintain compliance and brand consistency?
Vya Unveils Survey & Invite Management Systems for Franchise Marketers
Vya’s new offering gives corporate marketers a view into local-level data, while also revealing trends across markets.
Vya Unveils Survey & Invite Management Systems for Franchise Marketers
Vya’s new offering gives corporate marketers a view into local-level data, while also revealing trends across markets.
ABA Bank Marketing Feature: 5 Ways to Use Automated Marketing
Bank marketers face a variety of challenges when it comes to managing dispersed local marketing resources and campaigns.
Vya Boosts Productivity and Color Capabilities with Two New Xerox Presses
Vya has acquired two new Xerox presses that deliver faster print speeds, greater availability and expanded color capabilities.
Elo and Vya Integrate for Enhanced Omnichannel Engagement
Vya provides a complete ecosystem for content to be managed, scheduled and distributed to interactive digital displays.
Vya Offers EDDM Within the Marketing Resource Management System
Vya clients have a new, convenient option for simplifying direct mail through automation.
DocuStar is now Vya
Vya, an integrated marketing resource management provider, offers technology that helps customers simplify and localize their marketing efforts.
DocuStar Dedicated to Removing Complexity from Technology
DocuStar recently earned the top Gleanster ratings for ease of deployment and ease of use.
DocuStar Named Marketing Pinnacle Awards Nominee
DocuStar was recently named a nominee in the Small Business category of the 2014 Marketing Pinnacle Awards.
DocuStar Named Innovation Awards Finalist
DocuStar was recently named a finalist in the Outstanding Marketing Innovation Category at the Innovation Awards.
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