CINCINNATI, OH – September 08, 2025 — Vya, Inc., a leading provider of marketing resource management systems and services, is excited to announce a new partnership with The Spice & Tea Exchange, a specialty retail franchise offering gourmet spices, teas, and unique culinary products. This collaboration marks a significant step forward in The Spice & Tea Exchange’s commitment to empowering their franchisees with improved marketing tools and support.

CINCINNATI, Ohio (May 22, 2025) – Vya, Inc., a leading provider of marketing resource management systems, is proud to announce a new partnership with Whit’s Frozen Custard, a beloved frozen dessert franchise known for its small-town charm and high-quality frozen custard. This collaboration is being led in conjunction with Martini Marketing, a Cincinnati-based agency that provides strategic marketing support to Whit’s.

Vya today announced it has been selected to provide localized marketing services to The Lash Lounge, the premier eyelash salon franchise that was recently acquired by The Riverside Company to expand its beauty services franchise platform.

Vya, a leading provider of marketing execution technology and services for distributed organizations, today announced it has been selected to provide localized marketing services to BlueSprig, a leading provider of Applied Behavior Analysis (ABA) treatment services to children with autism spectrum disorder (ASD).

Vya, a leading provider of marketing execution technology and services for distributed organizations, today introduced Campaign Automation and Subscription Services, a new advanced feature of its marketing resource management system. This feature enables corporate marketers at distributed organizations to easily enroll and manage participation by frontline operations in automated, locally customized, recurring marketing campaigns.

The success of Vya’s marketing portal solution is driving client use of print-on-demand to put high-quality campaigns into the field faster with more relevance.

Vya today announced it has more than doubled its digital color print capacity with the acquisition of a new Canon varioPRINT iX3200 digital printer. The expanded print capacity supports growing demand for direct mail and localized printed materials from Vya’s clients in the franchise, financial services, insurance and manufacturing industries.

Vya’s marketing resource management system will help simplify marketing operations for this multi-brand franchise organization that serves people along the continuum of care.

Vya today announced it has been selected to provide localized marketing services to Best Life Brands, LLC, a multi-brand franchise organization that serves people along the continuum of care.

The Vya Mid-Size Bank Customer Retention Study reveals customer segments that are most at risk of attrition and key drivers of their desire to switch, along with guidance for retention strategies.

Nearly one-third (31%) of mid-size bank customers are open or actively looking to switch banks, according to a new study by Vya. The Vya Mid-Size Bank Customer Retention Study reveals customer segments that are most at risk of attrition, the key drivers of their desire to switch, along with guidance for retention strategies.

Vya, a leading provider of simplified marketing execution for distributed organizations, today announced it has acquired Direct Options, a leading customer data and analytics firm. This acquisition expands Vya’s marketing resource management solution set with the addition of marketing data management and analysis, and provides opportunities to introduce Direct Options’ capabilities to new industry segments.

Vya today unveiled a new user experience for its marketing resource management systems. The updated UX offers a clean and simplified view, with the most used resources prominently featured, making it easier than ever for clients to quickly find what they need, so they can carry on with their busy work day.

A new report by banking and technology consulting firm Cornerstone Advisors sheds light on what influences Marketing’s role in a banking organization. Making Marketing Strategic: How Marketing Can Improve Its Strategic Contribution in Mid-Size Financial Institutions, available for download, courtesy of Vya, reveals that more than half of bank marketing executives are not spending enough time on marketing strategy development and planning (57%) and corporate strategy development and planning (57%).

National brands are expected to spend $62.7 billion in 2019 to target local consumers, according to a new report by BIA Advisory Services>, titled “2019 Brand and Franchisee Advertising and Marketing Insights.” The report, which is available for download, courtesy of Vya, indicates that while national brands continue to invest heavily in national advertising to build brand awareness and favorability, they’re increasingly taking their marketing programs to the local level.

Vya, a leading provider of simplified marketing execution for distributed organizations, is celebrating 25 years delivering marketing execution and print production services to customers in a variety of industries, including financial services,
franchising, manufacturing and insurance.

Vya’s Local Profile Management and Custom Creative Request Management save time, reduce waste, drive customization, increase accuracy and advance the success of localized marketing.

Vya’s approach to simplified local marketing execution aligns with Wayback Burgers’ commitment to making it easy for franchisees to enter the restaurant business.

Vya today announced it has been selected to provide localized marketing and print production services to Kona Ice, the popular shaved ice truck franchise organization with more than 800 mobile franchisees nationwide.

Vya, a leading provider of simplified marketing execution for distributed organizations, has been included among marketing resource management (MRM) vendors in a new report by leading global research and advisory firm, Forrester Research, Inc., titled, Vendor Landscape: Marketing Resource Management, Oct. 20, 2017.

Vya today announced it has been selected to provide content resource management, print production services, and materials distribution for Contech Engineered Solutions, a provider of site solutions, including bridge, drainage, erosion control, retaining wall, sanitary sewer and stormwater management products, for engineers, contractors, architects and owners.

Vya’s ad systems reduce turnaround time for ad resizing and trafficking, enabling franchise marketers to redeploy talented creative resources to higher-value projects.

Ability to print four colors plus white on an extended range of flexible and rigid substrates unlocks more applications and offers unique creative opportunities for Vya’s clients.

Vya’s ad systems combine ad resizing services and ad distribution automation to help bank marketers efficiently manage creative and insertion requests from local associates. CINCINNATI, Ohio (May 9, 2017) – Vya,

Franchisees Identify Channel Overload, Training and List Management Among Top Local Marketing Challenges – New BIA/Kelsey Report Available Courtesy of Vya

Optional integration with the Vya marketing resource management (MRM) system creates an efficient end-to-end solution—from creative project management through production and distribution to the field.

Enhanced features help curb regulatory compliance costs by automating tasks associated with cobranding activities, direct mail/email opt-outs, and sponsorship/membership requests. CINCINNATI, Ohio (Sept. 20, 2016) – Vya, a leading provider of

New tools expand the capabilities of Vya’s marketing resource management systems, giving franchisors and their franchisees a shared view into localized customer survey data and event RSVPs. CINCINNATI, Ohio (June 15,

New tools expand the capabilities of Vya’s marketing resource management systems, giving franchisors and their franchisees a shared view into localized customer survey data and event RSVPs. CINCINNATI, Ohio (June 15,

Integrated marketing resource management company, Vya, has acquired two new Xerox presses that deliver faster print speeds, greater availability and expanded color capabilities to better meet their client needs. The

U.S. Postal Service offering is now an automated part of Vya’s MRM Cincinnati, November 5, 2015 – Vya clients have a new, convenient option for simplifying direct mail through automation. Every Door

Cincinnati-based DocuStar’s marketing resource management software solution known as MarketHUB Plus, achieved the highest rankings from Gleanster for its ease of deployment and ease of use. DocuStar was also named

DocuStar was recently named a nominee in the Small Business category of the 2014 Marketing Pinnacle Awards. The awards, formerly known as the Marketer of the Year Award, recognizes a

CINCINNATI, Ohio (Feb. 26, 2014)—DocuStar was recently named a finalist in the Outstanding Marketing Innovation Category of the 4th annual Innovation Awards. These awards honor companies whose visions are changing the