Vya Unveils Ad Systems for Managing Bank Advertising at the Local Level

Vya’s ad systems combine ad resizing services and ad distribution automation to help bank marketers efficiently manage creative and insertion requests from local associates.


CINCINNATI, Ohio (May 9, 2017)Vya, a leading provider of simplified marketing execution for distributed organizations, today introduced ad resizing services and ad distribution automation to help bank marketers effectively manage advertising requests from local associates.

Vya’s new ad systems enable bank marketers to reduce turnaround time for ad resizing, redeploy talented creative resources to higher-value projects, and build a central repository of ads in varying sizes.

As local branches become more involved with local sponsorships and other forms of community reinvestment, the need to manage local ads continues to grow. For some multi-location banks, the annual volume of local ads required to support local sponsorships has mushroomed into the thousands. Fulfilling these local ad requests manually, either in-house or with an agency, is costly and time-consuming. Vya’s ad systems address the need for a more cost-effective and efficient approach.

“Local associates require ever more ads in a wide range of sizes to carry out their marketing initiatives,” said Kandi O’Connor, COO, Vya. “The simple task of resizing ads has become a significant drain on creative resources for many banks as they increase their community reinvestment activities and related advertising. Vya’s ad systems free creative resources from the tedious and time-consuming task of ad resizing while also simplifying the process of distributing print and digital ads to publishers, all of which saves time and money.”

For details on how Vya’s ad systems work, visit http://www.vyasystems.com/systems/ad-systems/.

Vya will be demonstrating its new ad systems, along with its full suite of marketing resource management (MRM) solutions, at next week’s Financial Brand Forum, May 17-19, in Las Vegas. Attendees can visit Vya’s exhibit kiosk #K8 for a personal demonstration.


About Vya

Vya (@vya_systems) offers businesses a full range of integrated marketing resource management tools to help customers simplify and localize marketing efforts. The company combines more than 20 years of print fulfillment experience with the latest technology to provide a platform to help companies customize their marketing, messaging and materials. Learn more about Vya at vyasystems.com or contact Vya at 800-426-7921 or sales@vyasystems.com.



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