Allan Greer
With experience as both an entrepreneur and a professional at marketing firms, Allan brings a customer centric perspective to our discussions.
Martha France
As a marketer with a history of driving initiatives for companies undergoing transformation, Martha understands the challenges that Marketing faces in dynamic industries.
OUR GUEST: Eric Giesecke, Chief Marketing Officer
COMPANY: WesBanco
WEBSITE: wesbanco.com
When your bank is involved in an acquisition, where do you even begin when it comes to crafting a unified brand story? Eric Giesecke, CMO, WesBanco walks us through his experience with uncovering a bank’s brand story and then building brand awareness in the midst of an acquisition.
As discussed in the podcast, in honor of WesBanco’s 150th anniversary, members of the executive team rang the closing bell at NASDAQ. Read more.
Martha France
As a marketer with a history of driving initiatives for companies undergoing transformation, Martha understands the challenges that Marketing faces in dynamic industries.
Allan Greer
With experience as both an entrepreneur and a professional at marketing firms, Allan brings a customer centric perspective to our discussions.
