OUR HOSTS

Allan Greer

Allan Greer

With experience as both an entrepreneur and a professional at marketing firms, Allan brings a customer centric perspective to our discussions.


Martha France

Martha France

As a marketer with a history of driving initiatives for companies undergoing transformation, Martha understands the challenges that Marketing faces in dynamic industries.

How to bring a brand story to life in an industry undergoing consolidation and acquisitions
03.16.2020

OUR GUEST: Eric Giesecke, Chief Marketing Officer
COMPANY: WesBanco
WEBSITE: wesbanco.com

When your bank is involved in an acquisition, where do you even begin when it comes to crafting a unified brand story? Eric Giesecke, CMO, WesBanco walks us through his experience with uncovering a bank’s brand story and then building brand awareness in the midst of an acquisition.

As discussed in the podcast, in honor of WesBanco’s 150th anniversary, members of the executive team rang the closing bell at NASDAQ. Read more.

OUR HOSTS

Martha France

Martha France

As a marketer with a history of driving initiatives for companies undergoing transformation, Martha understands the challenges that Marketing faces in dynamic industries.

Allan Greer

Allan Greer

With experience as both an entrepreneur and a professional at marketing firms, Allan brings a customer centric perspective to our discussions.



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