OUR HOSTS

Allan Greer

Allan Greer

With experience as both an entrepreneur and a professional at marketing firms, Allan brings a customer centric perspective to our discussions.


Martha France

Martha France

As a marketer with a history of driving initiatives for companies undergoing transformation, Martha understands the challenges that Marketing faces in dynamic industries.

How to create sustained data-driven, organic growth
08.20.2020

OUR GUEST: Jim Stadler, Executive Vice President, Chief Marketing & Communications Officer
COMPANY: First Midwest Bank
WEBSITE: firstmidwest.com

Learn the importance of performance-based marketing. Jim Stadler, Executive Vice President and Chief Marketing and Communications Officer, First Midwest Bank shares why even in the midst of acquisitions, financial institutions must stay focused on organic growth by leveraging data.

 

Mentioned in this episode, see First Midwest’s We Have Ideas resource center as an example of marketing that provides value to the audience. Explore the content here.

 

 

 

 

 

 

OUR HOSTS

Martha France

Martha France

As a marketer with a history of driving initiatives for companies undergoing transformation, Martha understands the challenges that Marketing faces in dynamic industries.

Allan Greer

Allan Greer

With experience as both an entrepreneur and a professional at marketing firms, Allan brings a customer centric perspective to our discussions.



MARKETING RESOURCE MANAGEMENT OPTIONS