OUR HOST

Allan Greer

Allan Greer

With experience as both an entrepreneur and a professional at marketing firms, Allan brings a customer centric perspective to our discussions.

Marketing is the Heart of the Matter
11.17.2021

OUR GUEST: Mark Pedrotti, SVP, Director of Marketing
COMPANY: Berkshire Bank
WEBSITE: berkshirebank.com

What matters in banking? Mark Pedrotti, SVP, Director of Marketing at Berkshire Bank, shares what matters most when banking and how marketing sits right at the center of the discussion.

Mentioned in this Episode:

 

 

 

 

 

 

OUR HOST

Allan Greer

Allan Greer

With experience as both an entrepreneur and a professional at marketing firms, Allan brings a customer centric perspective to our discussions.



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Our industry is evolving, and we've evolved right along with it. Docustar is changing its name to Vya. We saw the need for simple solutions to help distributed marketing companies manage their workflow and overcome the complexity of localized campaigns. The name Vya represents this simplicity. And stands for our mission to use systems, solutions and print to help free your time and simplify your workflow.