OUR HOSTS

Allan Greer

Allan Greer

With experience as both an entrepreneur and a professional at marketing firms, Allan brings a customer centric perspective to our discussions.


Martha France

Martha France

As a marketer with a history of driving initiatives for companies undergoing transformation, Martha understands the challenges that Marketing faces in dynamic industries.

Revolutionizing Marketing Through Operational Excellence
04.15.2021

OUR GUEST: Sean Hampton, SVP Chief Marketing Officer
COMPANY: BOK Financial
WEBSITE: bokfinancial.com

How to develop a new organizational structure based on marketing operational excellence. Sean Hampton, SVP Chief Marketing Officer at BOK Financial discusses redefining your marketing department as a business with an ROI and not just an operational cost.

Mentioned in this episode:

  • Sean discussed content and the importance of helping clients be better at their business or better at their personal finances. Check out one component of this strategy, BOK’s content hub, The Statement.
  • The retention study mentioned in this episode which breaks out the must-have characteristics of a bank (differentiators vs. table stakes) is available here.

 

 

 

 

 

 

OUR HOSTS

Martha France

Martha France

As a marketer with a history of driving initiatives for companies undergoing transformation, Martha understands the challenges that Marketing faces in dynamic industries.

Allan Greer

Allan Greer

With experience as both an entrepreneur and a professional at marketing firms, Allan brings a customer centric perspective to our discussions.



MARKETING RESOURCE MANAGEMENT OPTIONS