Ad Systems

Reclaim Time Spent on Resizing and Distributing Local Ads

Local associates require a wide range of ad sizes to carry out their marketing plans. As the number of local associates you support increases, the simple task of resizing ads grows exponentially and becomes a significant drain on your creative resources.

Vya can free your creative resources of this monotonous, time-consuming task and simplify the process of distributing print or digital ads.

Ad Systems

Vya’s ad systems combine ad resizing services and ad distribution automation to effectively manage requests from local associates.

With our ad systems, you can:

• Reduce turn-around time for ad resizing
• Redeploy talented creative resources to higher-value projects
• Build a central repository of ads in varying sizes.

Our Solutions

Marketing Resource Management System

Enabling your teams and frontlines to easily access customizable materials, kits, campaigns, and more - many of which can be produced, distributed, and executed by Vya.

Learn more about the Vya System    

Campaign Execution Services

Initiated through the Vya system or as an offline project, Vya’s campaign execution services help you engage your targets and deliver results.

Learn more about Campaign Services    

Print Production Services

Vya produces on-demand customized and static printed materials ordered through the Vya system as well as offline projects.

Learn more about Print Services    

Social Media

One tool creates more opportunities and more customization of your social media efforts.

When you can localize your social media marketing efforts based on the needs and lifestyles of individual markets, you have an incredibly powerful tool. To do this effectively requires a great deal of time, attention and focus. Our social media management tool can help streamline localization, and help ensure partners are following brand guidelines to communicate a powerful message to local audiences.

At Vya, we understand these types of local marketing challenges. We understand that what you really need is a system that simplifies a complicated process – one that makes it easy to deliver a level of autonomy to local markets while maintaining corporate oversight; one that provides engaging, relevant and effective marketing materials and resources with the necessary support to encourage adoption and use in local markets.

That’s why we have built an intuitive, truly integrated marketing resource management tool backed by a powerful team of people. We are dedicated to working closely with your team to understand your unique needs and processes. Then, we take that knowledge and understanding to deliver a system that simplifies your workflow, creates efficiencies and drives consistency across all of your localized marketing efforts.

Please take a moment to learn more about each of our marketing resource management systems below, and how our team is dedicated to creating order and simplicity in a space that is filled with complication.

Social Media

Boost brand awareness with easy-to-execute social media content

Empower local sales teams and employees to be your biggest brand ambassador. Vya’s social media is a social content platform that solves the challenges corporations face in localizing social media communications through their distributed marketing and sales teams. Give your most powerful sales resources – employees and sales channels – the tools they need to properly build and customize posts, messaging and imagery on social channels. Easily load pre-approved posts for easy and compliant distribution across social media platforms.

With Vya's social media, you can:

• Ensure and enforce brand consistency across all departments
• Engage employees in distributing company message on social media
• Enable social media messaging at the local level
• Help employees who don't know what to say about the company on social media
• Automate content approval process to ensure regulatory compliance
• Aggregrate reporting across social media accounts

How it works

Our team is dedicated to delivering simplified solutions that work. Our social media systems make it easy for local and corporate teams to connect with consumers, and share relevant and engaging information across select, social media platforms.

Our Solutions

Marketing Resource Management System

Enabling your teams and frontlines to easily access customizable materials, kits, campaigns, and more - many of which can be produced, distributed, and executed by Vya.

Learn more about the Vya System    

Campaign Execution Services

Initiated through the Vya system or as an offline project, Vya’s campaign execution services help you engage your targets and deliver results.

Learn more about Campaign Services    

Print Production Services

Vya produces on-demand customized and static printed materials ordered through the Vya system as well as offline projects.

Learn more about Print Services    

Direct Mail and EDDM^®

Deliver meaningful, customized direct mail campaigns every time.

Printing and distributing customizable direct mail campaigns should be effortless. At Vya, that’s what we bring to each and every one of our clients. We work with you to get project specifics, and then take the project from start to finish: from setting up, customizing and delivering final, printed materials.

We do this because, at Vya, we’ve gone beyond providing exceptional print capabilities. We have built powerful marketing management tools, integrated into a finely tuned system that invisibly delivers marketing materials precisely how, where and when they are needed. Our team is dedicated to making it simple for you to organize, customize, print, ship and share meaningful marketing and brand messaging with virtually any channel, platform or location.

We are exceedingly proud of the dedication and support we offer to each of our clients. Our people are creating order and simplicity in a space filled with complication. It is their dedication and unwavering determination to simplify, ease transitions, creatively solve problems and build relationships. This is what power our products and services, and makes our customers’ jobs easier, more productive and more impactful. We bring this dedication to every job we tackle: whether it’s a simple brochure, complex direct mail campaign or anything in between.

Direct Mail
and EDDM^®

Direct mail continues to generate new sales, new customers and a significant impact to businesses. At Vya, we can help guide your entire direct mail program from an idea at corporate all the way to the consumer’s mailbox. We’re bringing together our easy-to-use MRM systems with proven print capabilities to offer customizable templates, easy approval processes, print project management and significant print and postage cost savings.

Our print and fulfillment team can walk you through all the options: traditional mailers, an Every Door Direct Mail^® (EDDM^®) campaign, dimensional mailers, custom kits or anything in between to make sure your campaign stands out from the crowd.

We've coupled our extensive printing and direct mail capabilities with our marketing resource management technology to offer comprehensive services. Our MRM systems offer the capability for local customization, list purchasing, data management along with the seamless printing and distribution. Local sales teams can identify and purchase targeted, relevant distribution lists. Our team then handles all aspects of data management for distribution lists - from scrubbing, de-duping, ensuring compliance regulations are met, completing fields, and removing opt-out requests. Our marketing resource management systems also provide a unique strategic oversight of the printing and postage needs of all your regions – helping us group together print runs and postage drops to deliver significant cost savings for your company and outstanding pieces to your consumers’ doorsteps.

Our direct mail capabilities include, but are not limited to:

• Letters
• Post cards
• Self mailers
• Oversize postcards
• Promotional products
• Dimensional mailers
• EDDM^® campaigns
• Many others

Interested in learning more?

Please contact us today at 800.426.7921 or sales@vyasystems.com to learn more about our local marketing solutions, systems and print services. Our online resources are also available for immediate download, and offer simple tips to streamline local marketing efforts and execute with excellence.

Vya is an independent provider of marketing services that is not associated, sponsored, or otherwise approved by the United States Postal Service to provide these services. EDDM^® and EVERY DOOR DIRECT MAIL^® are trademarks of the United States Postal Service.

Our Solutions

Marketing Resource Management System

Enabling your teams and frontlines to easily access customizable materials, kits, campaigns, and more - many of which can be produced, distributed, and executed by Vya.

Learn more about the Vya System    

Campaign Execution Services

Initiated through the Vya system or as an offline project, Vya’s campaign execution services help you engage your targets and deliver results.

Learn more about Campaign Services    

Print Production Services

Vya produces on-demand customized and static printed materials ordered through the Vya system as well as offline projects.

Learn more about Print Services    

Email

Connect with consumers through targeted, localized email campaigns.

When you can localize your email marketing efforts based on the needs and lifestyles of individual markets, you have an incredibly powerful tool. But localization often sounds better in theory than in practice. To do it effectively requires a great deal of time, attention and focus. Our email systems can help simplify this process, and connect with consumers.

At Vya, we understand local marketing challenges. We understand that what you really need is a system that simplifies a complicated process – one that makes it easy to deliver a level of autonomy to local markets while maintaining corporate oversight; one that provides engaging, relevant and effective marketing materials and resources with the necessary support to encourage adoption and use in local markets.

That’s why we have built an intuitive, truly integrated marketing resource management tool backed by a powerful team of people. We are dedicated to working closely with your team to understand your unique needs and systems. Then, we take that knowledge and understanding to deliver a system that simplifies your workflow, creates efficiencies and drives consistency across all of your localized marketing efforts.

Please take a moment to learn more about each of our marketing resource management systems below, and how our team is dedicated to creating order and simplicity in a space that is filled with complication.

Email

Reach local audiences with customized email campaigns

Easily share messages and news on local events, sales and messaging with Vya’s simplified email. One powerful tool gives you the ability to manage, automate and customize your entire email-based marketing programs with a few keystrokes. Whether it is a weekly email blast to your entire email list, multi-draft campaigns to specific segments or fully automated email responses, Vya email systems can help create more consistency and better management of this critical marketing channel.

Best of all, Vya’s simplified email is built for localization, giving your local marketing teams an intuitive interface and easy-to-use tools to customize messaging, selected targeted email lists, even access pre-populated content to personalize messages by location, region or audience.

You can easily upload templates, or have the Vya team create and load digital templates for virtually any ongoing email marketing program, such as e-newsletters, promotions, loyalty campaigns, drip campaigns, events, sales, and more.

Vya can also help you handle full email distribution, including cleaning up data lists and ensuring all compliance regulations, such as CASL, are met.

Our Solutions

Marketing Resource Management System

Enabling your teams and frontlines to easily access customizable materials, kits, campaigns, and more - many of which can be produced, distributed, and executed by Vya.

Learn more about the Vya System    

Campaign Execution Services

Initiated through the Vya system or as an offline project, Vya’s campaign execution services help you engage your targets and deliver results.

Learn more about Campaign Services    

Print Production Services

Vya produces on-demand customized and static printed materials ordered through the Vya system as well as offline projects.

Learn more about Print Services    

Surveys & Invites

Facilitate Customer Surveys and Local Event Invitations

Being able to understand what is working and what isn’t at the local level is critical to any business. To do this effectively requires that data be readily accessible to both corporate marketing and local sales teams. Our survey & invite management systems make customer surveying, reporting, data sharing, and event invitation management easy.

At Vya, we understand these types of local marketing challenges. We understand that what you really need is a system that simplifies a complicated process – one that makes it easy to deliver a level of autonomy to local markets while maintaining corporate oversight; one that provides engaging, relevant and effective marketing materials and resources with the necessary support to encourage adoption and use in local markets.

That’s why we have built an intuitive, truly integrated marketing resource management tool backed by a powerful team of people. We are dedicated to working closely with your team to understand your unique needs and processes. Then, we take that knowledge and understanding to deliver a system that simplifies your workflow, creates efficiencies and drives consistency across all of your localized marketing efforts.

Please take a moment to learn more about each of our marketing resource management systems below, and how our team is dedicated to creating order and simplicity in a space that is filled with complication.

Surveys & Invites

Vya’s survey & invite management systems enable corporate marketing departments to facilitate local event invitations and customer surveys. Local branches, agents, and sales teams can customize approved invitation or survey templates to easily gather and track responses from their customers and prospects.

Unlike the patchwork of customer feedback tools being used individually in local markets today, Vya’s solution allows corporate marketing and regional field staff to easily review the data collected in local markets. Analysis can uncover opportunities for targeted coaching and performance improvement in individual markets. Additionally, the data gathered can reveal best practices that can be shared across markets to create cascading success.

With Vya’s survey & invite management systems you can:

• Provide templated customer surveys and event invitations to local representatives for customization and distribution.
• Ensure consistent and compliant branding of local customer surveys and event invitations.
• Gather customer response data transparently enabling targeted local performance coaching.
• Get a clear view into local market performance while also uncovering trends across markets.
• Create a full range of question field formats.
• Conduct keyword analysis on free-form text fields.

Our survey & invite management systems integrate with Vya’s marketing resource management software — a complete ecosystem for consistent and compliant local marketing and customer communication.

Our Solutions

Marketing Resource Management System

Enabling your teams and frontlines to easily access customizable materials, kits, campaigns, and more - many of which can be produced, distributed, and executed by Vya.

Learn more about the Vya System    

Campaign Execution Services

Initiated through the Vya system or as an offline project, Vya’s campaign execution services help you engage your targets and deliver results.

Learn more about Campaign Services    

Print Production Services

Vya produces on-demand customized and static printed materials ordered through the Vya system as well as offline projects.

Learn more about Print Services    

Finishing, Kitting, and Fulfillment

Rest easy knowing you can count on flawless execution.

Printing customizable materials should be effortless. At Vya, that’s what we bring to each and every one of our clients. We work with you to get project specifics, and then take the project from start to finish: from setting up, customizing and delivering final, printed materials.

We do this because, at Vya, we’ve gone beyond providing exceptional print capabilities. We have built powerful marketing management tools, integrated into a finely tuned system that invisibly delivers marketing materials precisely how, where and when they are needed. Our team is dedicated to making it simple for you to organize, customize, print, ship and share meaningful marketing and brand messaging with virtually any channel, platform or location.

We are exceedingly proud of the dedication and support we offer to each of our clients. Our people are creating order and simplicity in a space filled with complication. It is their dedication and unwavering determination to simplify, ease transitions, creatively solve problems and build relationships. This is what power our products and services, and makes our customers’ jobs easier, more productive and more impactful. We bring this dedication to every job we tackle: whether it’s a simple brochure, complex direct mail campaign or anything in between.

Finishing, Kitting, and Fulfillment

First impressions really do matter. That’s why Vya is dedicated to making sure your final printed pieces are executed and assembled flawlessly. Our knowledgeable and experienced staff can handle everything from high quality finishing work to complex kitting services and marketing fulfillment projects customized by location and region.

The print fulfillment specialists at Vya always provide creative solutions to any problem to ensure your materials look exactly the way you envisioned, whether its promotional brochures, product samples, display materials, welcome kits, product launches or any other crafted piece.

Vya’s world-class finishing shop ensures that coatings, cutting and complex binding is flawlessly handled, no matter what the scale.

And we make mass customization possible. Even jobs with hundreds of different markets each requiring specialized kits with custom materials and assembly, Vya can deliver, while still providing the financial gains of printing all at one time.

Seamlessly integrated into our powerful marketing resource management system, Vya provides binding, pre-assembly and warehousing services for instant deployment and replenishment or on-demand customization for local markets or regions. When you need a unique marketing kit delivered to each location spread across your footprint, Vya can effortlessly manage and deliver the exact pieces your teams need.

Interested in learning more? Please contact us today at 800.426.7921 or sales@vyasystems.com to learn more about our local marketing solutions, systems and print services. Our online resources are also available for immediate download, and offer simple tips to streamline local marketing efforts and execute with excellence.

Our Solutions

Marketing Resource Management System

Enabling your teams and frontlines to easily access customizable materials, kits, campaigns, and more - many of which can be produced, distributed, and executed by Vya.

Learn more about the Vya System    

Campaign Execution Services

Initiated through the Vya system or as an offline project, Vya’s campaign execution services help you engage your targets and deliver results.

Learn more about Campaign Services    

Print Production Services

Vya produces on-demand customized and static printed materials ordered through the Vya system as well as offline projects.

Learn more about Print Services    

Request Management

Reclaim Time Spent on Managing and Processing Field Requests

Supporting marketing activities distributed across many locations and large field sales channels can result in a barrage of requests such as logos, reimbursements, sponsorship approvals, and more. As the number of local associates you support increases, managing and processing even the most basic requests can become a significant drain on your marketing resources.

Vya can simplify the process of managing requests from the field, greatly reducing the time spent by marketing resources on this task.

Request Management

Vya request systems automate the process of collecting, approving, processing, and tracking requests from local associates. The solution is extremely flexible and can be applied to a variety of field request scenarios. In addition, corporate policy review and acknowledgement can be built into the request workflow.

With Vya request systems you can manage field requests for:

• Sponsorships
• Memberships
• Reimbursements
• Logos
• Advertising
• Co-branding
• And much more

Our survey & invite management systems integrate with Vya’s marketing resource management software — a complete ecosystem for consistent and compliant local marketing and customer communication.

Our Solutions

Marketing Resource Management System

Enabling your teams and frontlines to easily access customizable materials, kits, campaigns, and more - many of which can be produced, distributed, and executed by Vya.

Learn more about the Vya System    

Campaign Execution Services

Initiated through the Vya system or as an offline project, Vya’s campaign execution services help you engage your targets and deliver results.

Learn more about Campaign Services    

Print Production Services

Vya produces on-demand customized and static printed materials ordered through the Vya system as well as offline projects.

Learn more about Print Services    

Creative Production Management

Seamlessly route, approve and track progress on creative production.

When you can localize your marketing efforts based on the needs and lifestyles of individual markets, you have an incredibly powerful tool. But localization often sounds better in theory than in practice. To do it effectively requires a great deal of time, attention and focus. Our creative production systems keep your teams focused on creating new designs and materials – not tracking approvals.

Creative Production Management

Focus on the creative process, not the workflow

Our creative production systems helps seamlessly route and track job status, hours, review and approval of designs all from a single platform.

With Vya's creative production systems you can:

• Save time by consolidating project communication
• Bring structure and continuity to the creative process
• Simplify management oversight
• Better manage your cost-per-project
• Better enforce version control of marketing resources
• Store approval records to meet compliance & legal requirements

Our Solutions

Marketing Resource Management System

Enabling your teams and frontlines to easily access customizable materials, kits, campaigns, and more - many of which can be produced, distributed, and executed by Vya.

Learn more about the Vya System    

Campaign Execution Services

Initiated through the Vya system or as an offline project, Vya’s campaign execution services help you engage your targets and deliver results.

Learn more about Campaign Services    

Print Production Services

Vya produces on-demand customized and static printed materials ordered through the Vya system as well as offline projects.

Learn more about Print Services    

Data Management Systems

Gain peace of mind with quality, reliable data management services.

Creating powerful local marketing campaigns is only half the battle. To truly connect with consumers, and motivate them to purchase, it’s essential you reach the right audiences, at the right time. This, however, is easier said than done. Local teams need reliable data and relevant campaigns. Our data management services helps put the necessary tools in your hands, and in the hands of local sales teams.

At Vya, we understand these types of local marketing challenges. We understand that what you really need is a marketing resource management system that simplifies a complicated process – one that makes it easy to deliver a level of autonomy to local markets while maintaining corporate oversight; one that provides engaging, relevant and effective marketing materials and resources with the necessary support to encourage adoption and use in local markets.

That’s why we have built an intuitive, truly integrated tool backed by a powerful team of people. We are dedicated to working closely with your team to understand your unique needs and processes. Then, we take that knowledge and understanding to deliver a system that simplifies your workflow, creates efficiencies and drives consistency across all of your localized marketing efforts.

Please take a moment to learn more about each of our marketing resource management systems below, and how our team is dedicated to creating order and simplicity in a space that is filled with complication.

Data Management Systems

Delivering data, and the confidence you need, to connect with consumers and effectively evaluate campaigns

Quality data is the backbone of all local marketing campaigns. It must be clean, complete, compliant and easily analyzed to assess campaign impact and performance. That's why, at Vya, we are committed to always delivering usable, effective data that companies can truly use. When you rely on our teams to distribute campaigns via mail or email, we work hard to make sure your distribution list is accurate. Our systems scrub lists, complete fields, check against compliance regulations - removing opt-out names and ensuring requirements like CASL, and others are met.

Our teams can also completely manage your data to ensure you are reaching the audiences you need. We take care of the details - from managing adds, removals, list updates to building strategic, custom dashboards that track campaigns. Detailed analytics available through dashboards delivers a clear picture of what's working, and what's not. Gain a better understanding of what customer segments are responding to your campaigns, and apply that feedback to future campaigns for stronger reach and impact.

Our data management services include, but are not limited to:

• List purchasing
• Contact touch report detailing customers, frequency and platforms
• Opt-out management
• Cleaning, matching, de-duping records and fields
• Appending data
• Address standardization
• Unique identifiers
• Location mapping
• Demographic targeting
• Analysis

Our Solutions

Marketing Resource Management System

Enabling your teams and frontlines to easily access customizable materials, kits, campaigns, and more - many of which can be produced, distributed, and executed by Vya.

Learn more about the Vya System    

Campaign Execution Services

Initiated through the Vya system or as an offline project, Vya’s campaign execution services help you engage your targets and deliver results.

Learn more about Campaign Services    

Print Production Services

Vya produces on-demand customized and static printed materials ordered through the Vya system as well as offline projects.

Learn more about Print Services    

Managing local marketing budgets – from co-op to market development funds (MDF); advisory council budgets to target market funds – can be a complex task. Vya’s local marketing budget management system can help you streamline and manage the process, making sure your sales channels get the funds they need and you can manage the process easily and efficiently.

 

Simplify local marketing budget management

Assign, track, review, and approve budgets all in one place. Our easy-to-use portal makes it simple to manage funds across markets, and encourages local sales teams to use available funds. Partners, distributors and local sales can easily request approval, submit claims and share best practices on what’s working in their region.

 

Easily evaluate what’s working in local markets

Our local marketing budget system gives corporate, regional or district managers a clear view of what sales teams are spending and what’s working across regions. Vya’s local marketing budget management system offers:

 

• Detailed view of funds by individual users

• Breakdown of funds by marketing channel

• A clear view of what’s been spent, and what’s left to spend

• Ability to transfer funds from one partner to another

Vya's local marketing budget systems are easy to use, and supported by our dedicated staff.

 

Reach local audiences with customized email campaigns

Easily share messages and news on local events, sales and messaging with Vya’s simplified email. One powerful tool gives you the ability to manage, automate and customize your entire email-based marketing programs with a few keystrokes. Whether it is a weekly email blast to your entire email list, multi-draft campaigns to specific segments or fully automated email responses, Vya email systems can help create more consistency and better management of this critical marketing channel.

 

Best of all, Vya’s simplified email is built for localization, giving your local marketing teams an intuitive interface and easy-to-use tools to customize messaging, selected targeted email lists, even access pre-populated content to personalize messages by location, region or audience.

 

You can easily upload templates, or have the Vya team create and load digital templates for virtually any ongoing email marketing program, such as e-newsletters, promotions, loyalty campaigns, drip campaigns, events, sales, and more.

 

Vya can also help you handle full email distribution, including cleaning up data lists and ensuring all compliance regulations, such as CASL, are met.

 

Vya’s survey & invite management systems enable corporate marketing departments to facilitate local event invitations and customer surveys. Local branches, agents, and sales teams can customize approved invitation or survey templates to easily gather and track responses from their customers and prospects.

 

Unlike the patchwork of customer feedback tools being used individually in local markets today, Vya’s solution allows corporate marketing and regional field staff to easily review the data collected in local markets. Analysis can uncover opportunities for targeted coaching and performance improvement in individual markets. Additionally, the data gathered can reveal best practices that can be shared across markets to create cascading success.

 

With Vya’s survey & invite management systems you can:

• Provide templated customer surveys and event invitations to local representatives for customization and distribution.

• Ensure consistent and compliant branding of local customer surveys and event invitations.

• Gather customer response data transparently enabling targeted local performance coaching.

• Get a clear view into local market performance while also uncovering trends across markets.

• Create a full range of question field formats.

• Conduct keyword analysis on free-form text fields.

 

Our survey & invite management systems integrate with Vya’s marketing resource management software — a complete ecosystem for consistent and compliant local marketing and customer communication.

Interactive displays that are powered by Vya give you an unparalleled opportunity to connect to your customer with personalized, localized content, which means you’ll offer an immersive in-store digital experience that builds engagement and creates sales.

 

Using familiar touchscreen technology on flat-panel displays, interactive display systems bring your message to life for your consumers and offer an enhanced in-person experience.

 

Maximize the power of displays by giving your customers more information, more choices and compelling product insights, all while capturing data to optimize content.

Vya’s interactive display systems:

• Bring localized interactive marketing content to any place, and at any time.

• Integrate with your existing Vya MRM system to provide a new channel for existing content, video and design.

• Offer a single, centralized location for all types of digital assets.

• Give your customer key information at the point of decision.

• Offer a more powerful, engaging brand experience.

 

Vya’s interactive displays will revolutionize the way your customers buy, search and experience your brand in any location.

 

As part of our marketing resource management system, Vya provides a complete ecosystem for your content to be managed, scheduled and pushed out to any media including print, email, social and interactive displays.

 

Interested in learning more? Please contact us today at 800.426.7921 or sales@vyasystems.com to learn more about our local marketing solutions, systems and print services, or request a free demo of our systems. Our online resources are also available for immediate download, and offer simple tips to streamline local marketing efforts and execute with excellence.