CINCINNATI, Ohio (May 22, 2025) – Vya, Inc., a leading provider of marketing resource management systems, is proud to announce a new partnership with Whit’s Frozen Custard, a beloved frozen dessert franchise known for its small-town charm and high-quality frozen custard. This collaboration is being led in conjunction with Martini Marketing, a Cincinnati-based agency that provides strategic marketing support to Whit’s.

 

Founded in 2003 in Granville, Ohio, Whit’s Frozen Custard has grown from a single location into a nationwide franchise brand with more than 95 locations in 11 states. The company is recognized for its smooth, creamy custard, made fresh daily, and its commitment to family values and local communities.

 

With continued growth on the horizon, Whit’s sought a streamlined, scalable marketing solution to support its expanding network of franchisees. The brand turned to Martini Marketing, which brought in Vya, Inc. to deliver a unified platform for local marketing execution, brand consistency, and operational efficiency.

 

“As we continue to grow, it’s vital that we equip our franchisees with the tools they need to succeed,” said Bill Aseere, CEO of Whit’s Frozen Custard. “Vya’s platform makes it easy for our locations to execute polished, on-brand marketing while giving our team confidence and control behind the scenes.”

 

Vya’s marketing platform empowers franchise systems with centralized access to pre-approved marketing materials, local customization tools, automated print and digital fulfillment, LTO (Limited Time Offer) management, and real-time reporting—all backed by a dedicated account team.

 

“When we started exploring options to support Whit’s marketing infrastructure, Vya was the first partner that came to mind,” said Jessica Ross, Owner of Martini Marketing. “Their platform checks all the boxes for franchise support—flexibility, ease of use, and accountability. Most importantly, their team truly understands the needs of franchise networks.”

 

The platform is already being implemented across Whit’s franchise network and will provide comprehensive support for promotional campaigns, seasonal rollouts, and grassroots community marketing.

 

“We’re thrilled to partner with Whit’s Frozen Custard and work alongside Martini Marketing,” said Kandi O’Conner, COO of Vya, Inc. “It’s exciting to support a brand that’s growing with purpose and passion. We’re honored to be part of the journey and committed to helping every location succeed.”

 

About Whit’s Frozen Custard

Founded in 2003 in Granville, Ohio, Whit’s Frozen Custard is known for its premium frozen custard, made fresh daily. With over 95 locations and growing, Whit’s is built on community values, exceptional quality, and family-first culture.

 

About Martini Marketing

Martini Marketing is a boutique marketing consultancy based in Cincinnati, OH. Led by Jessica Ross, the agency specializes in helping franchise brands grow through smart, scalable marketing strategies rooted in storytelling and execution.

 

About Vya

Vya is a marketing resource management company that helps franchise and multi-location brands simplify their marketing. From campaign creation to execution, Vya delivers streamlined solutions that empower local marketing and protect brand integrity.

 

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