Or, if you already have one, is it providing real value?

Every day, marketers are tasked with more and more responsibilities. You need to think big picture, but at the same time support frontline sales and marketing efforts spread across the country. Your productivity can take a hit when you stop focusing on strategic initiatives in order to cross items off your to-do list.

When you get mired in this marketing minutia – the everyday tasks that keep you from planning and creating innovative and powerful new campaigns – it’s time to look for ways to streamline activities and improve productivity. A marketing resource management system can help.

Maybe you already have an MRM system, but you’re still struggling with operational efficiency. It may be time to reassess your current solution. The capacity for your marketing technology partner to keep pace with changes in the marketing environment can make the difference in how successful your marketing programs will be.