The Buyer’s Guide
To Marketing Resource Management (MRM) Systems

Discover the Most Important Things to Look for When Choosing a Marketing Portal Technology Partner

CONTENTS

Introduction
Assessing Your Needs – Part 1
Assessing Your Needs – Part 2
Your Search:
What to Look for in a Solution – Part 1
Your Search:
What to Look for in a Solution – Part 2
Your Search:
What to Look for in a Solution – Part 3
Finding the Right Fit
Why Vya
After You’ve Done Your Homework
Vendor Comparison Worksheet
About Vya

Finding the Right Fit

What to Consider as You Narrow Your Search

As you evaluate potential marketing technology partners, keep the following in mind:

1. Fundamentals: system stability, capacity to address your marketing objectives, pricing transparency.

2. Functional value: ease of use, range of offerings in one platform, scalability, development capabilities.

3. Ease of doing business: system flexibility and configurability, cultural fit, knowing your business, trusted partner/advisor, service after the sale, support, contact availability and options, risk mitigation, organization track record and stability.

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We're transforming our brand, and the way you do business.

Our industry is evolving, and we've evolved right along with it. Docustar is changing its name to Vya. We saw the need for simple solutions to help distributed marketing companies manage their workflow and overcome the complexity of localized campaigns. The name Vya represents this simplicity. And stands for our mission to use systems, solutions and print to help free your time and simplify your workflow.