The Buyer’s Guide
To Marketing Resource Management (MRM) Systems

Discover the Most Important Things to Look for When Choosing a Marketing Portal Technology Partner

Finding the Right Fit

What to Consider as You Narrow Your Search

As you evaluate potential marketing technology partners, keep the following in mind:

1. Fundamentals: system stability, capacity to address your marketing objectives, pricing transparency.

2. Functional value: ease of use, range of offerings in one platform, scalability, development capabilities.

3. Ease of doing business: system flexibility and configurability, cultural fit, knowing your business, trusted partner/advisor, service after the sale, support, contact availability and options, risk mitigation, organization track record and stability.