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The Buyer’s Guide
To Marketing Resource Management (MRM) Systems
Discover the Most Important Things to Look for When Choosing a Marketing Portal Technology Partner
CONTENTS
Introduction
Assessing Your Needs – Part 1
Assessing Your Needs – Part 2
Your Search:
What to Look for in a Solution – Part 1
Your Search:
What to Look for in a Solution – Part 2
Your Search:
What to Look for in a Solution – Part 3
Finding the Right Fit
Why Vya
After You’ve Done Your Homework
Vendor Comparison Worksheet
About Vya
Introduction
Assessing Your Needs – Part 1
Assessing Your Needs – Part 2
Your Search:
What to Look for in a Solution – Part 1
Your Search:
What to Look for in a Solution – Part 2
Your Search:
What to Look for in a Solution – Part 3
Finding the Right Fit
Why Vya
After You’ve Done Your Homework
Vendor Comparison Worksheet
About Vya
Finding the Right Fit
What to Consider as You Narrow Your Search
As you evaluate potential marketing technology partners, keep the following in mind:
1. Fundamentals: system stability, capacity to address your marketing objectives, pricing transparency.
2. Functional value: ease of use, range of offerings in one platform, scalability, development capabilities.
3. Ease of doing business: system flexibility and configurability, cultural fit, knowing your business, trusted partner/advisor, service after the sale, support, contact availability and options, risk mitigation, organization track record and stability.
