At Vya, we believe there is an elegance to technology – a way to make tools and products work for you, not against you – making it a silent, powerful partner. Our entire company, in fact, every single person who works here, is dedicated to developing, building, enhancing and delivering simple technology – products and services that seamlessly organize, customize, print, ship and deliver meaningful marketing materials to virtually any channel, platform or location.

Contact us today to learn more about our solutions, systems and print capabilities, and how we bring our unique approach to simplifying marketing workflows to life.

Local marketing can be challenging. That’s why at Vya we’re dedicated to providing you with informative resources that help solve some of your biggest marketing obstacles. Please take a moment to look through our white papers, tip sheets, brochures and more to learn from our insights and experience on how you can simplify your marketing workflow. Our "Briefs" tab even include resources and presentations to share with executives and leadership teams to communicate and demonstrate the impact an MRM system can have on your business.

Have a problem or topic you don’t see addressed? Click here to tell us more so we can develop the resources that work for you.

Our white papers dive into common local marketing challenges across multiple industries. We explore challenges and offer solutions to help make marketing a little easier and a lot more effective.

Have a topic you don’t see covered? Please let us know. We’re dedicated to providing helpful, informative and engaging information that helps you in your everyday tasks. Click here to tell us more so we can develop the resources that work for you.

Tip sheets offer quick tips on overcoming common local marketing challenges such as compliance, rebranding and much more. Looking for more details on these issues? Try our white papers or briefs, where we provide deeper insight gained from our experience working directly with clients to deliver solutions that work for them.

Have a topic you don’t see covered? Please let us know. We’re dedicated to providing helpful, informative and engaging information that helps you in your everyday tasks. Click here to tell us more so we can develop the resources that work for you.

Learn more about Vya’s systems, solutions and print capabilities, and our team’s dedication to helping you solve local marketing challenges and simplify your marketing workflow. Interested in learning more about our solutions, systems and print capabilities? Please contact us at 800-426-7921 or sales@vyasystems.com.

Our marketing briefs are dedicated to providing an insightful overview on common local marketing challenges. If you’re searching for more detailed information, please review our white papers for additional guidance and insight. Our tip sheets provide actionable insight on effectively implementing local marketing campaigns and simplifying your marketing workflow.

Have a topic you don’t see covered? Please let us know. We’re dedicated to providing helpful, informative and engaging information that helps you in your everyday tasks. Click here to tell us more so we can develop the resources that work for you.

At Vya, we are dedicated to helping our clients overcome their most challenging obstacles in local marketing, and we are exceptionally proud of what we can help our clients accomplish. We strongly believe that it is our commitment to building technology and systems that do more than just work. It is because we provide solutions that deliver precisely what each company needs, and what each person within a company needs.

Our people create order and simplicity in a space that is filled with complication. It is their dedication, their energy and their unwavering determination to simplify, ease transitions, solve problems and build relationships. This is what powers our products and makes our customers’ jobs easier, more productive and more impactful.

Of course, what we say here doesn’t really matter. It’s how we bring this approach to life for our clients that matters. Please take a moment to review our case studies below that demonstrate this unwavering dedication to solving our clients’ biggest challenges and delivering simple solutions that work.

Our videos are aimed to help provide important, relative information on local marketing challenges, marketing resource management and Vya’s solutions, systems and print capabilities.

Have a topic you don’t see covered? Please let us know. We’re dedicated to providing helpful, informative and engaging information that helps you in your every day tasks. Click here to tell us more so we can develop the resources that work for you.

Looking for a quick overview on local marketing challenges and effective solutions? Our infographics are geared toward providing top-line insight and overview on topics important to you, all in a simple and easy-to-follow format.

Have a topic you don’t see covered? Please let us know. We’re dedicated to providing helpful, informative and engaging information that helps you in your every day tasks. Click here to tell us more so we can develop the resources that work for you.

Automate redundant, time-intensive marketing operations tasks.

Connecting with local audiences through relevant, compelling and customized messaging is key to boosting sales in local regions. But getting the right tools and resources into the hands of sales teams can be easier said than done. At Vya, we understand that challenge.

Our marketing resource systems make it easy for local teams to customize, order and distribute personalized marketing materials to connect with local audiences and help boost sales. Sales contacts can access marketing calendars, campaign kits, brochures, mailers, posters, in-store signage and much more. An electronic approval process makes it simple for corporate teams to review and approve materials, too. We can even help distribute materials. Our systems enable us to schedule and group print runs and mail drops to deliver cost savings to you, while getting local sales teams the customized materials they need.

This approach to simplifying marketing workflow is powered by our team of dedicated and determined individuals. We’re committed to doing more than solving common marketing challenges: We are creating order and simplicity to engage local sales teams, meet your unique needs and goals, and make your job easier, more productive and more impactful.

Learn more about how we can help simplify your marketing workflow.

Advance Your Marketing Operation

Boost local sales


Ensure brand consistency


Gain control of your local marketing budgets


Better manage your print, promotional costs


Minimize your compliance risk


Learn More About the Vya System


Learn More About Vya Campaigns

Vya's Solutions

Learn more about the Vya System    

Learn more about Campaign Services    

Learn more about Print Services    

Empower local sales channels with the tools they need to reach local audiences and boost sales.

Connecting with local audiences through relevant, compelling and customized messaging is key to boosting sales in local regions. But getting the right tools and resources into the hands of sales teams can be easier said than done. At Vya, we understand that challenge.

Our marketing resource systems make it easy for local teams to customize, order and distribute personalized marketing materials to connect with local audiences and help boost sales. Sales contacts can access marketing calendars, campaign kits, brochures, mailers, posters, in-store signage and much more. An electronic approval process makes it simple for corporate teams to review and approve materials, too. We can even help distribute materials. Our systems enable us to schedule and group print runs and mail drops to deliver cost savings to you, while getting local sales teams the customized materials they need.

This approach to simplifying marketing workflow is powered by our team of dedicated and determined individuals. We’re committed to doing more than solving common marketing challenges: We are creating order and simplicity to engage local sales teams, meet your unique needs and goals, and make your job easier, more productive and more impactful.

Learn more about how we can help simplify your marketing workflow.

Advance Your Marketing Operation

Scale local marketing execution


Ensure brand consistency


Gain control of your local marketing budgets


Better manage your print, promotional costs


Minimize your compliance risk


Learn More About Our Budget Management System


Learn More About Vya Campaigns

Advance Your Marketing Operation:
Scale local marketing execution

Resources

Vya's Solutions

Learn more about the Vya System    

Learn more about Campaign Services    

Learn more about Print Services    

Drive revenue with better leveraged, managed local marketing budgets.

When you manage co-op, MDF or other local marketing budgets across multiple regions, it can become a complex, time-consuming task to engage sales teams, encourage them to use the funds and keep up with approvals and requests. You need a simple solution to help you gain control of local marketing budgets, and get a clear picture of who is spending what, and where.

At Vya, we understand these challenges and needs. Our budget management systems empower you to efficiently track, assign, review, approve and manage all your local marketing budgets all in one portal. Measure activity in each market, identify best practices and share insights with teams across regions to help sales channels maximize local marketing budgets to reach local consumers and boost local sales.

Learn more about Vya’s systems for managing local marketing budgets, and about our people, whose dedicated support will help simplify your workflow, solve complicated problems and deliver the right solution for you.

Advance Your Marketing Operation

Boost local sales


Ensure brand consistency


Scale local marketing execution


Better manage your print, promotional costs


Minimize your compliance risk


Learn More About Our Budget Management System


Learn More About Vya Campaigns

Vya's Solutions

Learn more about the Vya System    

Learn more about Campaign Services    

Learn more about Print Services    

Help ensure brand consistency across your regions, and help your brand resonate with consumers.

As a marketer, you know how important your brand is and how important it is to be represented properly across all channels and markets. When you work with teams across multiple regions, ensuring brand consistency becomes even more important and more complex. At Vya, we understand that challenge. We understand that you need a simple tool to manage local marketing initiatives to make sure local sales channels are sharing a consistent brand and message.

Our systems, solutions and team are helping make it easy for local sales teams to customize, order and produce powerful, branded materials – from email marketing, direct mail and joint marketing initiatives, to in-store signage and more. Resources such as customizable templates, partnered with the necessary corporate oversight and approval, helps make ensuring brand consistency easy.

We’re going beyond delivering solutions and systems that work. Our team is dedicated to supporting you, engaging local teams and solving your most complicated local marketing challenges.

Please take a minute to review our site, and learn more about how we are creating order and simplicity in a space usually filled with complication.

Advance Your Marketing Operation

Boost local sales


Minimize your compliance risk


Gain control of your local marketing budgets


Better manage your print, promotional costs


Scale local marketing execution


Learn More About the Vya System


Learn More About Vya Campaigns

Vya's Solutions

Learn more about the Vya System    

Learn more about Campaign Services    

Learn more about Print Services    

Get a clear picture of your print and promotional needs, and save your company money.

Print will always be an important part of your marketing mix, but it gets more powerful the more relevant it is. But how do you efficiently manage the printing of many different materials and multiple messages delivered to multiple locations? Vya can help you reduce waste, cut costs and eliminate frustrations by combining Vya Systems with Vya Print. Our marketing management tool and printing service offer a clear path to help you easily manage where, when and how many items get shipped to local markets –brochures, banners, posters, direct mailers, promotional materials and more.

This approach is backed by our experienced and dedicated team, who will help you overcome common marketing, fulfillment and distribution obstacles and can creatively solve problems, ensuring finished pieces are exactly how you imagined.

Take a moment to explore our site, and learn more about our unique capabilities and approach to help you better manage print costs.

Advance Your Marketing Operation

Boost local sales


Ensure brand consistency


Gain control of your local marketing budgets


Scale local marketing execution


Minimize your compliance risk


Learn More About Vya Print


Learn More About the Vya System

Vya's Solutions

Learn more about the Vya System    

Learn more about Campaign Services    

Learn more about Print Services    

Balance local sales needs with an easy corporate approval process, and help minimize your compliance risk.

Minimizing compliance risk and ensuring marketing materials meet regulations is a serious consideration for many companies. Content and distribution is often subject to numerous requirements. Keeping those straight, and making sure local teams are adhering to regulations can seem like a complex, daunting task. Vya can help change that. With Vya Systems, you can streamline and manage local marketing efforts to minimize compliance risk and give your company the safeguards it needs in case of an audit. Our automated, electronic approval process helps you track, review and approve marketing materials before they reach consumers. Comprehensive data management support ensures distribution requirements, including mail and email, are met.

Balance the need to get local teams the tools and resources they need, with the oversight that’s critical to your business. Our team is standing by, ready to help you find the right solutions that help reduce your compliance risk. With our team’s support and dedication, we are committed to developing systems that work for you, and make your job easier, more productive and more impactful.

Please take a moment to review our site, and learn how we are helping simplify marketing workflows.

Advance Your Marketing Operation

Boost local sales


Ensure brand consistency


Gain control of your local marketing budgets


Better manage your print, promotional costs


Scale local marketing execution


Learn More About Compliance in the Finance Industry


Learn More About Compliance in the Insurance Industry


Learn More About Marketing Resource Management

Vya's Solutions

Learn more about the Vya System    

Learn more about Campaign Services    

Learn more about Print Services    

We look forward to speaking with you to learn more about your local marketing challenges, and how our team and services can help simplify your marketing workflow.

Have an immediate need?

Contact us at 800.426.7921 or sales@vyasystems.com.

Vya, Inc. respects your privacy and will not give, sell, trade, or rent your personal information to third parties except as required by law, subpoena, or court order. In general, you can visit Vya’s website without revealing any personal information. However, certain web pages request contact information from you, such as if you register for our newsletter or request an assessment or white paper. The requested information typically includes contact information such as name, address, telephone number, and email address.

You may receive information regarding special Vya events, press releases, product-specific technical information including notifications of software updates, or other Vya-related communiqué.

You may also receive information about complementary technologies from our strategic partners. You may opt out of these communications.

Cookies and Tracking

Vya’s website uses cookies. A cookie is a small text file placed on your computer that identifies your computer to whoever placed the cookie. We use cookies to help monitor the use of our site, so that we can better understand what information is most valuable to users. Likewise, a Javascript tracking code has been placed on every page of the website to track web page performance and analytics. This information is not shared with outside parties.

Surveys

Vya may occasionally use surveys to evaluate the effectiveness of both our customer support team and our training programs. We may use appropriate portions of support surveys or training evaluation comments to promote our products and services.

Modifications

We may alter or add to this privacy policy, especially as we add new services to our site. Accordingly, please check this part of our site from time to time to see if changes have been made to the policy.

General

These are our current internal guidelines, which we make you aware of as a convenience. This is not a contract.

Bank marketing is in a constant state of transformation. Join Allan Greer, as he interviews bank marketing leaders about current trends, new marketing technologies, branding, and the state of the banking industry.

If you are a marketing executive in the banking and financial industry, the Bank Marketing Today by Vya podcast is an easy way to gain useful insights each month by hearing directly from your peers. It's like an audio roundtable for bank marketing executives.

Listen to episodes here by clicking the players on this page, or by asking Alexa to "Play Bank Marketing Today by Vya," or by using your favorite podcast app.

Vya’s Marketing Resource Management System: Advance Your Marketing and Go Further

Vya’s Marketing Resource Management System Powered by Vya Data

Experience the impact of a data-powered solution that delivers your marketing resources to the frontlines of your organization, enabling your marketing initiatives to be more effective, more efficient, and more actionable.

Vya’s Marketing Resource Management System Powered by Vya Data

Experience the impact of a data-powered solution that delivers your marketing resources to the frontlines of your organization, enabling your marketing initiatives to be more effective, more efficient, and more actionable.

Explore the Vya System:

User Features

Simplify Local Marketing Activities

Your frontlines are so busy, marketing is likely the last thing on their minds. Make marketing easier for them with a user-friendly, one-stop shop where they can easily access brand-compliant, customizable marketing materials and marketing campaigns.

Marketing Asset Management

Provide a branded “online shopping” experience for ordering materials. Assets made available only to specified users or groups. Provide marketing collateral, digital assets, logos, videos, images or any files in real time.

Customizable Materials

Enable users to customize templated materials while ensuring brand compliance. Fields can be auto-populated with data from user profiles or location profiles. Materials can be co-branded as appropriate.

Creative Requests

Enable users to request changes to existing materials or request new materials through the platform.

Lighbox & Image Library

Provide users with pre-approved downloadable images and enable users to upload and store images which can be auto-populated on materials.

Payment Flexibility

Provide users with the option to pay by credit card, use budgeted funds or allocate to a cost center. Available payment options can vary by user and/or items being ordered.

On-Demand Campaigns

Provide assets for executing customizable marketing campaigns on-demand.

Subscription Campaigns

Enable users to subscribe to participate in scheduled customizable marketing campaigns.

Contact Management

Users can build dynamic or static target lists from existing contact & customer records.

List Purchasing

Users can purchase multi-use, targeted contact lists.

Targeted Marketing

Enable users to customize materials designed to resonate with specific target profiles.

Unlock local relevance.

By applying the data in local users’ profiles, customization of marketing materials is easy and accurate, as variable fields are auto-filled with the correct information. In addition, frontlines are enabled to act upon data intelligence and implement targeted marketing initiatives.

Asset Types

Manage A Wide Variety of Marketing Materials

Deploy a marketing resource management solution that makes it easier for your teams to organize, customize, print, ship and distribute the most relevant and meaningful marketing and brand messaging.

Support & Training

Supplement your Marketing Team with High-Touch Support

Our dedicated team is here for you throughout this journey – from implementation and training to design services, system management and more. We promise to support you every step of the way as you advance your distributed marketing to the next level.

Implementation

Vya’s Implementation Manager manages your launch through our proven project management process: prepare, build and configure, validate and go live.

Account Coordination

Upon launch, you are provided with an assigned Vya Account Coordinator who acts as an extension of your marketing team, managing the various functions supporting your business and acting as your single-point-of-contact.

System Management

Led by your account coordinator, Vya manages your system on your behalf: uploading assets, templatizing variable pieces, performing quality checks, managing user profiles, etc.

User Training & Support

Our support team gets to know your business and provides support via phone, email and live chat. We conduct training webinars for both users and administrators and provide a custom branded help center.

Design Services

Design services and creative development can be provided by your internal team, your agency, or Vya’s designers based on your brand guidelines.

Setting you up for success.

Vya will help you manage and apply user and location profile data. Local-level targeted marketing is simplified with templated marketing assets configured specifically to your target profiles.

Setting you up for success.

Vya will help you manage and apply user and location profile data. Local-level targeted marketing is simplified with templated marketing assets configured specifically to your target profiles.

Admin Features

Streamline & Scale Your Marketing Operations Processes

Automating key marketing processes increases the effectiveness and efficiency of your marketing operations. Freed from low-impact tasks, your marketing department will enjoy more time for strategic planning.

Approval Workflows

Customized pieces and requests can be automatically routed through workflows for review and approval.

Global Fields

Auto-update information across all affected assets by revising them once in a single global field. Example applications include disclosures and interest rates.

Location Profile Managment

Extensive data for each location is captured as well as structural details (ie hours, product pricing, number of windows). The data can be auto-populated on templated items and/or order quantities can be auto-populated.

Auto-Order Placement

Materials, kits or campaigns that are required for multiple locations are automatically ordered on their behalf. Users receive order tracking information. Item quantities can be automatically determined based on location profile data. Vya can produce, assemble, and fulfill the kits.

Multi-Brand Management

Manage materials for multiple brands in one place and enable simplified co-branded marketing.

Inventory Management

View inventory counts and transaction history by SKU. Inventory levels kept current in real-time and quantities are monitored via thresholds.

Campaign Response Tracking

Response data from multiple sources (internal, Vya, third party, etc) are cleansed and aggregated and displayed graphically on dashboards

Reporting

Standard or custom reporting options allow you to track usage, spend, asset downloads, campaigns, etc. Pull reports as needed or subscribe for reports to be automatically emailed.

Make every aspect of the process smarter.

Your marketing organization will experience the advantages of applying data to automate processes and uncover more insights for managing marketing investments.

Get a Free Demo

Move forward with advancing your marketing.

Request a free demo of our system today or give our team a call at 800.426.7921 or sales@vyasystems.com to learn more about our system, print and campaign execution services.

National brands that rely on local sales teams to connect with consumers can face many challenges. They need to provide sales channel tools to implement local marketing campaigns while maintaining control of messaging and streamlining marketing workflow. Reaching this balance is easy with an effective and easy-to-use marketing resource system.

Our system helps brands connect with local consumers, empowers local sales teams, streamlines marketing operations, and much more.

Manage assets in one portal

Templates, logos, copy, designs, and other assets are easy to access in our web-based portal. Local sales teams can browse templates and easily find the materials they need to reach local audiences.

Personalized templates go farther in local markets

Give local sales teams the ability to easily update and customize appropriate fields in pre-loaded templates. They can personalize contact information, demographics, life stage and much more on postcards, posters, signage, and other templates available in the system. Launching effective, engaging and relevant co-branded campaigns is simple with our MRM systems, as well. Work closely with local sales team to create campaigns that will catch consumers' attention, and implement efficiently across multiple platforms. Electronic, automated approvals make ensuring brand consistency and compliance simple.

Increase local marketing activity with easy access and easy implementation

Local sales channels want to sell product. Give them what they need to reach audiences. Turnkey marketing campaigns, marketing calendar, training, resources, and seamless customization and implementation helps local teams easily push your messages out to market, increasing brand awareness and sales.

Streamline local marketing workflow

Make it easy to fulfill local marketing requests and support local sales teams. Marketing resource systems help automate complex or redundant tasks, like approvals, so you can focus your time on strategic, big-picture initiatives.

See a clear picture of what's working

Vya makes it easy to track and monitor the details and results of your campaigns. In addition to a robust list of standard reports that help you track key performance measures and prove ROI of each campaign, we also offer the ability to design custom reports that provide top line overview or deep dive documentation into exactly what is driving the best results today and over time.

Supporting you, and helping you reach your marketing goals

At Vya, we believe technology should take away complexity, not add to it. That’s why we fully stand behind and support all our systems and solutions. We offer regular training to help users understand the system, how it works, and what it can accomplish. We teach sales teams how to access campaigns and implement them. And our team is always available to answer questions. We even host the technology, so your IT doesn’t need to allocate resources or training to run the software we’ve created for you.

Interested in learning more? Please contact us today at 800.426.7921 or sales@vyasystems.com to learn more about our local marketing solutions, systems and print services, or request a free demo of our systems. Our online resources are also available for immediate download, and offer simple tips to streamline local marketing efforts and execute with excellence.

Managing local marketing budgets – from co-op to market development funds (MDF); advisory council budgets to target market funds – can be a complex task. Vya’s local marketing budget management system can help you streamline and manage the process, making sure your sales channels get the funds they need and you can manage the process easily and efficiently.

Simplify local marketing budget management

Assign, track, review, and approve budgets all in one place. Our easy-to-use portal makes it simple to manage funds across markets, and encourages local sales teams to use available funds. Partners, distributors and local sales can easily request approval, submit claims and share best practices on what’s working in their region.

Easily evaluate what’s working in local markets

Our local marketing budget system gives corporate, regional or district managers a clear view of what sales teams are spending and what’s working across regions. Vya’s local marketing budget management system offers:

• Detailed view of funds by individual users

• Breakdown of funds by marketing channel

• A clear view of what’s been spent, and what’s left to spend

• Ability to transfer funds from one partner to another

Vya's local marketing budget systems are easy to use, and supported by our dedicated staff.

Focus on the creative process, not the workflow

Our creative production systems helps seamlessly route and track job status, hours, review and approval of designs all from a single platform.

With Vya's creative production systems you can:

• Save time by consolidating project communication
• Bring structure and continuity to the creative process
• Simplify management oversight
• Better manage your cost-per-project
• Better enforce version control of marketing resources
• Store approval records to meet compliance & legal requirements

Boost brand awareness with easy-to-execute social media content

Empower local sales teams and employees to be your biggest brand ambassador. Vya’s social media is a social content platform that solves the challenges corporations face in localizing social media communications through their distributed marketing and sales teams.  Give your most powerful sales resources – employees and sales channels – the tools they need to properly build and customize posts, messaging and imagery on social channels. Easily load pre-approved posts for easy and compliant distribution across Facebook, Twitter and LinkedIn.

With Vya's social media, you can:

• Ensure and enforce brand consistency across all departments

• Engage employees in distributing company message on social media

• Enable social media messaging at the local level

• Help employees who don't know what to say about the company on social media

• Automate content approval process to ensure regulatory compliance

• Aggregrate reporting across social media accounts

How it works

Our team is dedicated to delivering simplified solutions that work. Our social media systems make it easy for local and corporate teams to connect with consumers, and share relevant and engaging information across select, social media platforms.

Delivering data, and the confidence you need, to connect with consumers and effectively evaluate campaigns

Quality data is the backbone of all local marketing campaigns. It must be clean, complete, compliant and easily analyzed to assess campaign impact and performance. That's why, at Vya, we are committed to always delivering usable, effective data that companies can truly use. When you rely on our teams to distribute campaigns via mail or email,  we work hard to make sure your distribution list is accurate. Our systems scrub lists, complete fields, check against compliance regulations - removing opt-out names and ensuring requirements like CASL, and others are met.

Our teams can also completely manage your data to ensure you are reaching the audiences you need. We take care of the details - from managing adds, removals, list updates to building strategic, custom dashboards that track campaigns. Detailed analytics available through dashboards delivers a clear picture of what's working, and what's not. Gain a better understanding of what customer segments are responding to your campaigns, and apply that feedback to future campaigns for stronger reach and impact.

Our data management services include, but are not limited to:

• List purchasing

• Contact touch report detailing customers, frequency and platforms

• Opt-out management

• Cleaning, matching, de-duping records and fields

• Appending data

• Address standardization

• Unique identifiers

• Location mapping

• Demographic targeting

• Analysis

Reach local audiences with customized email campaigns

Easily share messages and news on local events, sales and messaging with Vya’s simplified email. One powerful tool gives you the ability to manage, automate and customize your entire email-based marketing programs with a few keystrokes. Whether it is a weekly email blast to your entire email list, multi-draft campaigns to specific segments or fully automated email responses, Vya email systems can help create more consistency and better management of this critical marketing channel.

Best of all, Vya’s simplified email is built for localization, giving your local marketing teams an intuitive interface and easy-to-use tools to customize messaging, selected targeted email lists, even access pre-populated content to personalize messages by location, region or audience.

You can easily upload templates, or have the Vya team create and load digital templates for virtually any ongoing email marketing program, such as e-newsletters, promotions, loyalty campaigns, drip campaigns, events, sales, and more.

Vya can also help you handle full email distribution, including cleaning up data lists and ensuring all compliance regulations, such as CASL, are met.

Vya’s survey & invite management systems enable corporate marketing departments to facilitate local event invitations and customer surveys. Local branches, agents, and sales teams can customize approved invitation or survey templates to easily gather and track responses from their customers and prospects.

Unlike the patchwork of customer feedback tools being used individually in local markets today, Vya’s solution allows corporate marketing and regional field staff to easily review the data collected in local markets. Analysis can uncover opportunities for targeted coaching and performance improvement in individual markets. Additionally, the data gathered can reveal best practices that can be shared across markets to create cascading success.

With Vya’s survey & invite management systems you can:

• Provide templated customer surveys and event invitations to local representatives for customization and distribution.

• Ensure consistent and compliant branding of local customer surveys and event invitations.

• Gather customer response data transparently enabling targeted local performance coaching.

• Get a clear view into local market performance while also uncovering trends across markets.

• Create a full range of question field formats.

• Conduct keyword analysis on free-form text fields.

Our survey & invite management systems integrate with Vya’s marketing resource management software — a complete ecosystem for consistent and compliant local marketing and customer communication.

Interactive displays that are powered by Vya give you an unparalleled opportunity to connect to your customer with personalized, localized content, which means you’ll offer an immersive in-store digital experience that builds engagement and creates sales.

Using familiar touchscreen technology on flat-panel displays, interactive display systems bring your message to life for your consumers and offer an enhanced in-person experience.

Maximize the power of displays by giving your customers more information, more choices and compelling product insights, all while capturing data to optimize content.

Vya’s interactive display systems:

• Bring localized interactive marketing content to any place, and at any time.

• Integrate with your existing Vya MRM system to provide a new channel for existing content, video and design.

• Offer a single, centralized location for all types of digital assets.

• Give your customer key information at the point of decision.

• Offer a more powerful, engaging brand experience.

Vya’s interactive displays will revolutionize the way your customers buy, search and experience your brand in any location.

As part of our marketing resource management system, Vya provides a complete ecosystem for your content to be managed, scheduled and pushed out to any media including print, email, social and interactive displays.

Interested in learning more? Please contact us today at 800.426.7921 or sales@vyasystems.com to learn more about our local marketing solutions, systems and print services, or request a free demo of our systems. Our online resources are also available for immediate download, and offer simple tips to streamline local marketing efforts and execute with excellence.

Vya's Print Production Services:
Make a Meaningful Impression with Print

Book a Free Demo


Explore the Features

Vya's Print Production Services

From large-format signage to direct mail to business cards, the quality and relevance of your printed materials has a significant impact on how your brand is perceived. But producing engaging printed materials is only part of the equation. It’s just as important to efficiently deliver your printed materials, when and where they are needed. Vya’s print production services help you do just that.

Explore Our Print Production Services:

Capabilities


Applications

The power of personalized print.

By combining Vya’s variable print production capabilities with our data management services, we can target and customize print materials, making every customer contact more relevant and effective.

Print Production Capabilities

When It Comes to Print Production, We've Got You Covered

Our fully turnkey print production services make it easy for you to seamlessly organize, print, ship and deliver your printed materials wherever you need them across the country.

Commercial Print

Bring your ideas to life with commercial print production services using some of the some of the most advanced presses in the marketplace.

Large Format Printing

Print production specialists produce your large format signage, posters and more. Printing on a wide range of substrates is available.

Warehousing

Store print materials or promotional products, for example, in Vya's 56,000 sq. ft. production facility.

Example Print Production Applications

You Imagine the Print Possibilities. We Help You Fulfill Them.

Our team and advanced printing technologies can handle all aspects of your production print needs. We have simplified the production and delivery of high-quality printed materials so your brand can make an impact across a variety of applications.

Get a Free Demo

Move forward with advancing your marketing.

Request a free demo of our system today or give our team a call at 800.426.7921 or sales@vyasystems.com to learn more about our system, print and campaign execution services.

Easily deliver compelling pieces that connect with audiences and build awareness of your brand, products and services. Our team and technology can handle all your marketing product needs, from brochures to specialty items, and everything in between. Our capabilities include:

• Brochures

• Direct mail campaigns

• Posters

• Flyers

• Letters

• Postcards

• Banners

• Inserts

• Specialty items

• And more

Our team is dedicated to working closely with you to make sure every “i” is dotted and every “t” is crossed, and your plans come to life just as you envisioned. We’re committed to helping you reach target audiences, increase sales and support local sales teams through web and mobile channels.

Interested in learning more? Please contact us today at 800.426.7921 or sales@vyasystems.com to learn more about our local marketing solutions, systems and print services. Our online resources are also available for immediate download, and offer simple tips to streamline local marketing efforts and execute with excellence.

Agents, dealers and regional sales teams need strong marketing support to close the sale. With Vya, you can give teams the ability to implement co-branded campaigns, customize messaging and materials to fit their unique needs. With a few simple steps, they can easily customize sales and promotional materials all within your brand guidelines. Let our dedicated teams help flawlessly execute:

• Direct mail

• Product manuals

• Price books

• Promo tags

• Technical reference manuals

• Door hangers

• Counter mats

• Counter cards

• Product hang tags

• Banners

• And many other pieces

Interested in learning more? Please contact us today at 800.426.7921 or sales@vyasystems.com to learn more about our local marketing solutions, systems and print services. Our online resources are also available for immediate download, and offer simple tips to streamline local marketing efforts and execute with excellence.

In business, image is everything. And your company relies on essential printed materials to clearly and elegantly communicate your vision, culture and reputation. Vya can easily help customize and print your national and local corporate materials, including:

• Training manuals

• Employee handbooks

• Directories

• Business cards

• Letterhead

• Envelopes

• Applications

• Corporate promotional items

• And more

Interested in learning more? Please contact us today at 800.426.7921 or sales@vyasystems.com to learn more about our local marketing solutions, systems and print services. Our online resources are also available for immediate download, and offer simple tips to streamline local marketing efforts and execute with excellence.

There’s no denying it: consumers love promotional products. It’s an easy and effective way to drive action among your customers and share your message and brand. Our dedicated team can help you produce compelling promotional products and leave a strong impression in local consumers’ hands. We can suggest appropriate materials, customize materials for market, and manage distribution to the right teams.

We've worked with clients to customize creative, one-of-a-kind marketing promotional items to create a connection, and get consumers talking about your brand. Our promotional product capabilities include, but are not limited to:

• Apparel

• Bags

• Mugs and cups

• Office accessories

• Technology accessories

• Awards

• More

Interested in learning more? Please contact us today at 800.426.7921 or sales@vyasystems.com to learn more about our local marketing solutions, systems and print services. Our online resources are also available for immediate download, and offer simple tips to streamline local marketing efforts and execute with excellence.

Vya’s web to print services enable your team to manage and order printed materials in just a few clicks.

We’ve built an easy-to-use online interface that allows your team to customize approved templates, then manage and approve items for automatic digital print fulfillment. Vya provides a complete, comprehensive process to give you instant access to our world-class printing team, and deliver printed materials, packed and shipped anywhere.

First impressions really do matter. That’s why Vya is dedicated to making sure your final printed pieces are executed and assembled flawlessly. Our knowledgeable and experienced staff can handle everything from high quality finishing work to complex kitting services and marketing fulfillment projects customized by location and region.

The print fulfillment specialists at Vya always provide creative solutions to any problem to ensure your materials look exactly the way you envisioned, whether its promotional brochures, product samples, display materials, welcome kits, product launches or any other crafted piece.

Vya’s world-class finishing shop ensures that coatings, cutting and complex binding is flawlessly handled, no matter what the scale.

And we make mass customization possible. Even jobs with hundreds of different markets each requiring specialized kits with custom materials and assembly, Vya can deliver, while still providing the financial gains of printing all at one time.

Seamlessly integrated into our powerful marketing resource management system, Vya provides binding, pre-assembly and warehousing services for instant deployment and replenishment or on-demand customization for local markets or regions. When you need a unique marketing kit delivered to each location spread across your footprint, Vya can effortlessly manage and deliver the exact pieces your teams need.

Interested in learning more? Please contact us today at 800.426.7921 or sales@vyasystems.com to learn more about our local marketing solutions, systems and print services. Our online resources are also available for immediate download, and offer simple tips to streamline local marketing efforts and execute with excellence.

Direct mail continues to generate new sales, new customers and a significant impact to businesses. At Vya, we can help guide your entire direct mail program from an idea at corporate all the way to the consumer’s mailbox. We’re bringing together our easy-to-use MRM systems with proven print capabilities to offer customizable templates, easy approval processes, print project management and significant print and postage cost savings.

Our print and fulfillment team can walk you through all the options: traditional mailers, an Every Door Direct Mail^® (EDDM^®) campaign, dimensional mailers, custom kits or anything in between to make sure your campaign stands out from the crowd.

We've coupled our extensive printing and direct mail capabilities with our marketing resource management technology to offer comprehensive services. Our MRM systems offer the capability for local customization, list purchasing, data management along with the seamless printing and distribution. Local sales teams can identify and purchase targeted, relevant distribution lists. Our team then handles all aspects of data management for distribution lists - from scrubbing, de-duping, ensuring compliance regulations are met, completing fields, and removing opt-out requests. Our marketing resource management systems also provide a unique strategic oversight of the printing and postage needs of all your regions – helping us group together print runs and postage drops to deliver significant cost savings for your company and outstanding pieces to your consumers’ doorsteps.

Our direct mail capabilities include, but are not limited to:

• Letters

• Post cards

• Self mailers

• Oversize postcards

• Promotional products

• Dimensional mailers

• EDDM^® campaigns

• Many others

Interested in learning more? Please contact us today at 800.426.7921 or sales@vyasystems.com to learn more about our local marketing solutions, systems and print services. Our online resources are also available for immediate download, and offer simple tips to streamline local marketing efforts and execute with excellence.

Vya is an independent provider of marketing services that is not associated, sponsored, or otherwise approved by the United States Postal Service to provide these services. EDDM® and EVERY DOOR DIRECT MAIL® are trademarks of the United States Postal Service.

Vya's Campaign Execution Services:
Relate to Your Audience and Deliver Results

Book a Free Demo


Explore the Features

Vya's Campaign Execution Services

Marketing campaigns are growing in complexity as it becomes increasingly important to localize and individualize outreach. Let us manage your tactical campaign execution so you can stay focused on strategic marketing initiatives.

Explore Campaigns:

Objectives


Approach


Target Audience


Engage Audience


Measure Results

Put data into action.

Data is the essential ingredient for advancing your marketing campaign success. Vya can help you organize and structure the customer data you own and supplement it with third-party data to better target your audience and refine your marketing campaign strategies.

Identify Your Business Objectives

You're Goal-Oriented, And So Are We

Whether you want to acquire, nurture, onboard, retain, cross-sell, up-sell or win back customers, Vya’s campaign execution services will help you achieve your goals.

Acquisition

Generate new business for your company with campaigns designed to attract new customers.

Leads to Close / Nurture

Take leads generated via online sign-ups, applications, initial appointments, events, etc. and convert them into customers. These campaigns have a regular cadence and converted customers are suppressed from future outreach.

Onboarding

Engage new customers with campaigns guiding them through your onboarding journey.

Retention

Retain existing customers with campaigns focused on their specific needs, interests, and lifecycle stage.

Cross-Sell / Up-Sell

Deepen relationships with existing customers by presenting additional products or services.

Referrals

Invite existing customers to earn an incentive by recommending you to others.

Winback

Engage former customers and convince them to return to your business. These campaigns have a regular cadence and converted customers are suppressed from future outreach.

Determine Your Campaign Execution Approach

Corporate-Controlled or Locally Driven or Somewhere in Between

Whether centrally managing a corporate marketing campaign or empowering your local teams to customize campaigns for greater local relevance, our solutions provide the flexibility you need for your execution strategy.

Corporate Level

Campaigns are initiated by your corporate department and executed across a broad area. Respondents are directed to corporate response channels or local response channels through customization of variable fields.

Local On-Demand Campaigns

Provide local representatives with assets for executing customizable marketing campaigns on-demand through our marketing resource management system.

Subscription Campaigns

Enable local representatives to subscribe (or enroll) to participate in scheduled customizable marketing campaigns through our marketing resource management system.

Discover the Possibilities

With Vya managing the data execution details, you enjoy more options for how your campaigns are delivered to market.

Target Your Audience

Take Aim at Campaign Success

Getting targeting right is crucial. Our team can help with customer data management and targeted list purchasing.

Customer Data Management

Customer data from multiple sources is aggregated, cleaned, augmented, and structured.

List Purchasing

Enable local representatives the abilty to purchase lists filtered by demographic characteristics through our marketing resource management system.

Engage Your Audience

Building Connections

Different audience segments respond differently to different marketing messages and channels. From direct mail to email, Vya’s campaign execution services can help you execute the right marketing mix for engaging your targets.

Measure Results and Manage Data

Tracking Performance for Smarter Campaign Execution

Marketing campaigns are goldmines of data and insights that help to continually improve marketing success. Vya can help you track performance and manage data so you can make informed decisions on future marketing campaigns and strategies.

Campaign Reporting

Campaign results are aggregated and consolidated into reports.

Marketing Database

Aggregate data from key systems along with campaign response data creating a valuable repository of information to enable informed marketing strategies.

Get a Free Demo

Move forward with advancing your marketing.

Request a free demo of our system today or give our team a call at 800.426.7921 or sales@vyasystems.com to learn more about our system, print and campaign execution services.

Innovative local marketing campaigns are a critical way to reach your target audience with relevant messages on promotions, services, new product launches and more. Coming up with the big idea is just half the battle. Once that idea and campaign is identified and planned, execution must be simple and flawless to make sure your message resonates the way you intended. That’s where we can help. At Vya, we put our people, services and expertise to work for you, pulling together all the pieces of your marketing campaign plan to help your company reach its goals.

We can help execute:

• Promotional campaigns

• New product campaigns

• Cross-sell and upsell campaigns

• Loyalty campaigns

• Turnkey campaigns

• Welcome/On-boarding campaigns

• And more

Our services include:

• Direct mail

• Promotional products

• Templates and customization

• Asset management

• Data management services

• Interactive display systems

• Landing pages

• Email campaigns

• And more

Interested in learning more? Please contact us today at 800.426.7921 or sales@vyasystems.com to learn more about our local marketing solutions, systems and services. Our online resources are also available for immediate download, and offer simple tips to streamline local marketing efforts and execute with excellence.

Planning a successful event is more than location, theme and goal. The most important parts of any event are always in the details: making sure invitations are sent on time, ensuring name tags are spelled correctly and printed clearly, making event registration easy for attendees - the list goes on and on.

Let us help with some of those details. We will work closely with you to support events such as trade shows, open houses, seminars, grand openings, sales kick-offs and much more.

When you are looking for a touch that can make an event more memorable, interactive displays can build engagement for your guests with agenda information, details about speakers, wayfinding and more.

Our services include:

• Pre-event mailer

• Registration landing pages

• Promotional products

• Design services

• Data management

• Email campaigns

• Interactive display systems

• And more

When your partners are spread across the country, getting them the information they need should be an easy, seamless process. Vya can help turn that need into a reality. Our dedicated team is available to support programs and campaigns from the simple to the complex, ensuring your partners and consumers get the customized information they want.

Our experience includes, but is not limited to:

• Point of purchase campaigns

• New dealer kits

• New model year/annual update kits

• New product launch kits

• More

Our channel/distributor support solution delivers:

• Customizable materials

• List purchasing

• Email campaigns

• Design services

• Social media content distribution

• Direct mail

• Promotional products

• And more

Interested in learning more? Please contact us today at 800.426.7921 or sales@vyasystems.com to learn more about our local marketing solutions, systems and services. Our online resources are also available for immediate download, and offer simple tips to streamline local marketing efforts and execute with excellence.

You invest heavily in the development of local markets through your MDF and co-op programs. Keeping track of how and how well local funds are spent is only part of the job. Driving smart and consistent action among local agents is a critical part of your marketing success. But every year, millions in market development and co-op funds go unused, leaving a huge hole in your marketing efforts.

Vya will put a dedicated expert into action, working closely with your local dealers, agents or franchisees to improve end-user adoption and increase campaign enrollment. Your contact will build and manage a custom, flexible, scalable campaign to your end users. The campaign can be created, modified or ended dynamically, based on your pre-determined needs, by deploying live-agent calls, web chats, email notifications or personalized GoToMeeting assistance. And with multichannel notification efforts, Vya can help you easily implement and track the results of your end-user campaigns.

Our team will take the pressure off your central marketing group and work closely with your local market representatives, regularly following up to ensure they are utilizing funds and utilizing them properly. You’ve invested in local markets - now let us help you make the most of your time and investment.

Interested in learning more? Please contact us today at 800.426.7921 or sales@vyasystems.com to learn more about our local marketing solutions, systems and services. Our online resources are also available for immediate download, and offer simple tips to streamline local marketing efforts and execute with excellence.

Supporting sales teams spread across multiple regions can be a complex task. Each may need unique marketing resources based on local deals, consumers, buying patterns and more. At Vya, we can help manage that process. Our dedicated team is available to help support and execute projects and campaigns from the simple to the complex, including sales kits, new product launches and much more.

Our sales team enablement solution delivers:

• Customizable materials

• List purchasing

• Email campaigns

• Design services

• Social media content distribution

• Direct mail

• Promotional products

• Interactive display systems

• And more

Interested in learning more? Please contact us today at 800.426.7921 or sales@vyasystems.com to learn more about our local marketing solutions, systems and services. Our online resources are also available for immediate download, and offer simple tips to streamline local marketing efforts and execute with excellence.

Consumers today are constantly on-the-go and making purchasing decisions from anytime, anywhere on their laptops and mobile devices. No matter the platform, Vya can help you reach and inform customers across multiple digital platforms exactly where and when they need it.

Our web and mobile solutions team develops websites, landing pages and native applications on both iOS and Android platforms. From digital designers to multi-platform developers, Vya builds highly customized and immersive digital experiences that can easily be versioned for individual locations, markets and regions.

We provide full mobile design services and development:

• Landing page development

• Mobile app development

• Digital marketing support

• And more

Interested in learning more? Please contact us today at 800.426.7921 or sales@vyasystems.com to learn more about our local marketing solutions, systems and services. Our online resources are also available for immediate download, and offer simple tips to streamline local marketing efforts and execute with excellence.

Deliver data-driven, customizable marketing programs to the frontlines of your organization.

Advance Your Marketing Operation

Today’s marketplace is challenging since buyers expect brands to interact with them in a way that is relevant to them. Now more than ever, companies like you want to:

Achieve your objectives with Vya's Marketing Resource Management System

Vya’s marketing resource management system is a managed solution enabling you to advance your marketing operation. The system serves as an online marketing portal or marketing store enabling your teams and frontlines to easily access customizable materials, kits, campaigns, and more - many of which can be produced, distributed, and executed by Vya.

Print Production Services

Vya produces on-demand customized and static printed materials ordered through the Vya system as well as offline projects.

Campaign Execution Services

Initiated through the Vya system or as an offline project, Vya’s campaign execution services help you engage your targets and deliver results.

When powered by Vya data, our solutions streamline your processes, enable you to resonate more deeply with your customers and expand your customer base.

When powered by Vya Data, our solutions streamline your processes, enable you to resonate more deeply with your customers and expand your customer base.

Tap the Vya Advantage

Everything we do, we do with the goal of advancing our clients’ marketing capabilities and amplifying their results. The Vya team works with you to manage your solution so you can achieve real breakthrough results.

Turnkey, Local-level Marketing Programs Without the Corporate Headaches

Vya's Campaign Automation and Subscription Services lets you automate marketing for your frontlines AND reduce corporate-level administrative work.

Trusted by businesses across Financial Services, Franchising, Insurance, Manufacturing, Utilities, and more.

Get a Free Demo

Move forward with advancing your marketing.

Request a free demo of our system today or give our team a call at 800.426.7921 or sales@vyasystems.com to learn more about our system, print and campaign execution services.

Let’s get acquainted. We’re Vya.

A true marketing partner committed to exceptional service and support.

Vya is an independently owned marketing technology and solutions partner, always thinking about how to advance and simplify the way distributed marketing organizations operate. We bring determination, embrace the smart use of data intelligence and automation, and solve marketing operations challenges to make your job easier. We do this while providing your local markets with tools needed to resonate more deeply with your customers.

Vya Company History

Advancing Marketing Since 1993

Since our launch in 1993 as DocuStar, Vya has skillfully navigated a changing marketplace, guided by our vision for advancing the way distributed marketing organizations operate.

Our Culture & Values

The Vya Way

Our culture and corporate values permeate all that we do. From supporting and inspiring confidence in each other, to working to achieve our highest potential, to our dedication to creating solutions that make a sustainable impact – we channel all of this to advance the marketing capabilities and results for you.

We support each other.

We help out across departmental and organizational boundaries to make a difference for our co-workers, clients and partners.

We inspire confidence in each other.

We understand that everyone brings unique experiences and talents to a situation. We know that we can achieve more together when each person feels valued.

We figure it out.

We are dedicated to creating solutions that make a sustainable impact. We are self-motivated, resourceful, and readily adapt to ever-changing situations.

We are genuine and caring.

You can depend on us. We are easy to get along with and pleasant to be around.

We work to achieve our highest potential.

We consistently deliver our best and challenge ourselves to continuously improve and grow.

Our Solutions

Commitment to Frontline Success

Vya delivers distributed marketing solutions that empower your frontline operations and enable you to achieve your marketing and business goals.

In combination with our dedicated team and our proprietary systems, Vya Data delivers the intelligence that leads to real results at the frontlines of your organization.

Trusted by businesses across Financial Services, Franchising, Insurance, Manufacturing, Utilities, and more.

Get to know us better.

Learn more about how our approach, our solutions, and our people can help you advance your marketing and amplify your results.

Get a Free Demo

Move forward with advancing your marketing.

Request a free demo of our system today or give our team a call at 800.426.7921 or sales@vyasystems.com to learn more about our system, print and campaign execution services.

Making simplified systems work within your organization takes a strong team of smart, dedicated people with an unwavering determination to simplify, ease transitions, solve problems and build relationships. Our leadership team lives up to this every day, creating order and simplicity in a complicated, constantly evolving space.

Welcome! Please take a moment to read our recent news and announcements as well as insights from Vya's experts in influential media outlets.

Why Vya?

It’s hard to market effectively at the frontlines of a distributed business. Vya makes it easier.

Marketing organizations are being asked to do more than ever to impact corporate growth and overall success. Vya helps our clients exceed expectations by effectively utilizing marketing systems and streamlining processes to maximize the return on investments in marketing tools and talent.

Vya is the right partner for today and for the future.

Technology and data are critical elements of a future we enthusiastically embrace. We are taking bold steps to push data and technology the last mile, advancing our clients’ businesses and our industry in ways never before possible.

We help our clients think big picture and long term.

Choosing the right marketing technology for your organization is only part of the equation. How you staff, configure and manage these systems correlates directly with the value your organization derives from the technology. We partner with our clients to maximize their capacity to effectively utilize their marketing systems, streamline their processes and maximize their return on investment.

Supportive, Knowledgeable Team

Having a designated, highly knowledgeable team devoted to your system ensures you can fulfill your promises to your clients – internal and external – giving you a significant competitive advantage.

Scalable & Stackable Solutions

Vya easily scales as your distributed organization grows – whether you’re in a handful or hundreds of local markets. Vya also enables you to integrate additional marketing capabilities and consolidate your technology stack to streamline marketing operations and reduce costs.

Full-Service & Responsive

With Vya supporting and managing your marketing portal, campaign execution and/or print production, your distributed marketing programs will never miss a beat, even if you experience internal personnel changes.

When powered by Vya Data, our tools advance your business’ reach, advance your relevance, and advance your relatability at every level and to every customer.

Our systems and solutions have helped companies across the U.S. simplify marketing campaigns, streamlining how internal marketing teams centrally manage multi-location communications while giving each region the tools to resonate more deeply with their customers.

Our Solutions

Learn more about the Vya System    

Learn more about Campaign Services    

Learn more about Print Services    

Get to know us better.

Learn more about how our approach, our solutions, and our people can help you advance your marketing and amplify your results.

Learn More >

Learn more >

Learn More >

Learn More >

Get a Free Demo

Move forward with advancing your marketing.

Request a free demo of our system today or give our team a call at 800.426.7921 or sales@vyasystems.com to learn more about our system, print and campaign execution services.

About Marketing Portal Solutions

Work smarter and make life easier for those on the frontlines.

There is a smarter way to manage marketing assets across your distributed organization. A marketing portal could be the solution to your marketing operations challenges.

What is a Marketing Portal?

There are several approaches to making your brand relevant for local markets. You can centralize all of your marketing efforts in one place, building a team of people to execute all individual requests from a long list of regions, agents and sales teams. But, this puts a massive burden on you and your team. Another option is to decentralize your efforts and give control to your local managers and sales teams to develop their own materials. This gives your local teams control, but puts brand consistency at risk.

There is a smarter way to manage distributed marketing operations. A marketing portal, sometimes referred to as a marketing resource management system or marketing asset management system, is a digital platform that enables you to house and manage all of your marketing materials in one place, accessible by marketing teams and approved users across your company.

What a Marketing Portal Can Do for Your Company.

A marketing portal is a centralized, digital asset management system that gives you total control over your brand, but also enables local markets to customize messaging and design elements to resonate more deeply with their local customers.

Simplify local marketing activities

Give local representatives an easy interface to effortlessly customize and effectively implement campaigns, messaging and promotions.

Manage a wide variety of materials

Enable relevant, local communication across digital and traditional channels – from social media ads to direct mail.

Streamline & scale marketing operations processes

Centralize and control key brand assets, messaging and campaigns within a comprehensive system across all of your distributed locations.

Supplement & extend your marketing team’s capabilities

Integrate additional marketing capabilities including print production and campaign execution to create even greater impact and value across your marketing programs.

Key Features of a Marketing Portal

Marketing portal capabilities vary widely, from basic web-to-print tools to full-featured digital asset management systems that optimize the management of marketing assets across distributed business units, locations and territories. A well-developed and configured marketing portal optimizes the user experience so that you can maximize the impact on your marketing programs and business objectives. Key features include:

User and Location Profile Management…

to save time and increase accuracy with auto—customized materials and campaigns.

Multi-Brand & Multi-Location Management…

to optimize efficiency and ROI across multiple brands, locations and territories from within a single account.

Direct Mail and EDDM® on Demand…

for authorized, turnkey direct marketing, triggered locally.

Portal System Support Capabilities and Resources…

to keep users productive and relieve the burden on your corporate team.

Creative Requests Management…

to increase efficiency, local relevance and brand consistency.

Approval Workflows…

to ensure brand consistency and quality of marketing materials.

Regular Software Updates…

to keep your marketing portal running smoothly and optimally.

Budget Management…

to simplify the process of assigning, tracking, reviewing, and approving budgets and co-op funds.

Our Solutions

Learn more about the Vya System    

Learn more about Campaign Services    

Learn more about Print Services    

Get to know us better.

Learn more about how our approach, our solutions, and our people can help you advance your marketing and amplify your results.

Learn More >

Learn more >

Learn More >

Learn More >

Get a Free Demo

Move forward with advancing your marketing.

Request a free demo of our system today or give our team a call at 800.426.7921 or sales@vyasystems.com to learn more about our system, print and campaign execution services.

Vya is an independent provider of marketing services that is not associated, sponsored, or otherwise approved by the United States Postal Service to provide these services. EDDM® and EVERY DOOR DIRECT MAIL® are trademarks of the United States Postal Service.

Data-driven marketing solutions that grow the bottom line for Utilities.

Book a Free Consultation


Explore Our Capabilities

We get it… utilities marketing is a balancing act.

The utilities industry creates a unique set of challenges for marketers, from rising energy costs to changing energy consumption behaviors and economic fluctuations. You’re tasked with addressing these challenges while also balancing:

• Shareholder demand for profitable year-over-year growth.
• Lack of customer awareness of existing product and service options that can fulfill their expectations to control energy usage and costs.
• Energy Efficiency programs that reflect industry priorities but may not adequately consider customer needs and participation drivers that sometimes conflict with those priorities.

Today’s sophisticated Utilities consumer has high expectations. They expect you to know who they are and what they need. They tune out generic promotions for cookie-cutter products and value personalized marketing of relevant solutions. Vya can help you understand and engage these savvy customers while also fulfilling your overall business goals.

Utility Program Marketing – From Concept to Campaign Completion

Our understanding of what drives utility customers paired with a deep understanding of utility programs ensures program marketing that generates results.

Program Expertise

• Billing
• Energy Efficiency / Demand Response
• Home Protection
• Renewables

Program Design

• Strategy
• Analytics and targeting
• Messaging
• Creative
• Measurement and reporting

Production & Execution

• Data management
• Creative development
• Print and digital
• Campaign tracking and analysis

Gain Greater Advantages with Data

We leverage data intelligence to optimize marketing effectiveness and customer lifetime value. Knowing our clients’ customers leads to greater results such as lower acquisition costs, improved customer satisfaction, and more accurate planning and forecasting.

Specialized Capabilities for Utilities Marketers

A Holistic Approach to Utilities Marketing

Vya helps you know and deliver what your customer wants while enabling you to achieve your goals. This holistic approach delivers a formula for success that concentrates on four key areas: Customer Engagement, Analytics, Customer Messaging and Channel Marketing, and Customer Data Management.

Customer Engagement

Offer relevant experiences and programs that make your customer more likely to engage with you and be open to what you have to say.

Analytics

Understand your customers’ wants, needs and expectations. Develop clear insights into the performance of your programs and campaigns that you can translate into actionable outcomes.

Customer Messaging and Channel Marketing

Optimize the results from your current marketing strategy by communicating with your customers in ways they prefer to get information from you. Experience high program retention rates and maximize your ROI.

Customer Data Management

Examine your customer data in meaningful, actionable ways. Ensure your data is as secure as it needs to be.

Utility Customer Insights

Vya can help you understand your customers at the individual level, ensuring a customer experience that leads to increased program adoption and satisfaction, while lowering cost of acquisition and reducing customer fatigue.

Discover utilities marketing that balances revenue performance with consumption trends.

Utility Benefits

• Reduced redundancy and more efficiency
• Higher return on your marketing investment
• Lower cost of acquisition
• Improved financial performance
• Higher customer engagement

Customer Benefits

• Relevant, valued communication
• Reduced marketing fatigue
• Intel and insights to make informed decisions
• Growing satisfaction and loyalty
• Growing brand trust

Trusted by businesses across Financial Services, Franchising, Insurance, Manufacturing, Utilities, and more.

"Vya is a great fit for Kona Ice because they share our commitment to working in partnership with franchisees.”
Tony LambCEO, Kona Ice
“Because we’ve solved so many challenges with Vya’s marketing resource management solution, my day-to-day is like night and day.”
Amy LowersSVP and Marketing Manager, WesBanco Bank
“The Vya system, with all of the features that it has to offer, is a game changer for our brand.”
Dylan BriottiVP, Brand Strategy & Creative, Wayback Burgers
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Our Solutions

Learn more about the Vya System    

Learn more about Campaign Services    

Learn more about Print Services    

Request a Consultation

Move forward with advancing your marketing.

Request a consultation or give our team a call at 800.426.7921 or sales@vyasystems.com to learn more about our services.

Tame the complexities of
financial services marketing.

We Understand What Financial Services Marketers Are Up Against

The banking and financial services industry creates a unique set of challenges for marketers – intense competition, regulatory and compliance measures, distributed frontline operations encompassing dozens to hundreds of locations, and an M&A environment that demands the ability to scale marketing capabilities to support rapid growth.

Vya helps you navigate all of it by providing marketing resource management systems and print production services backed by our exceptional service and support, so you can tame your challenges and achieve your marketing goals.

Frontline-Focused Solution for Bank & Financial Services Marketing

We understand the importance of your frontlines. You rely on local branch teams across the regions you serve to make meaningful connections with local customers. Vya has developed the tools and resources you need to support your frontlines and drive marketing impact.

• Enable customizable content that makes your corporate campaigns resonate with local markets
• Develop local brand advocates with marketing automation and customization features that empower and activate branch teams to support your marketing campaigns
• Meet people where they are with cross-channel engagement, including locally customizable direct mail, email, advertising, and collateral, as well as support for local community events

• Decrease the time spent on managing and responding to ad hoc requests from branch teams and other internal departments
• Enable strategic insight into project status as well as marketing material usage, spending, and user engagement
• Enjoy a streamlined, digital process for creative request and project management as well as sponsorship and other requests
• Reduce the administrative burden associated with managing subscription-based, local-level marketing programs
• Simplify branch merchandizing by combining system features with Vya’s production and distribution support

• Streamline and digitize marketing operations, enabling your marketing team to be more strategic in day-to-day activities
• Scale your marketing organization following a merger or acquisition
• Establish and manage access to marketing assets as appropriate

Data That Keeps You on Target

Vya helps you unlock the formula for banking and financial services marketing success. Data is the key to targeting the right customers, at the right time, with the right message, via the right channel.

Compliance and Disclosure Management Made Easy

Vya’s system puts you in control and keep frontlines in line with regulatory compliance.

• Approved, corporate-branded, locally customizable materials and campaigns facilitate compliance at the local level.
• Auto population of appropriate disclosures in marketing assets and campaigns makes compliance easy.
• Approval workflows ensure compliance teams view and sign off on materials, campaigns and local sponsorships.

Competitive Advantage

In the ultra-competitive banking and financial services market, your frontline marketing needs to be compelling and well-executed. Vya enables you to claim your competitive advantage by helping you ensure consistency of your brand across all local markets, target the right customers, and easily adapt your marketing as trends evolve.

Features for Bank & Financial Services Marketers

An Industry-Focused Approach to Bank and Financial Services Marketing

Working closely with our bank and financial services customers, we’ve been able to develop solutions that truly impact the success of their local marketing operations. Better managed workflows, frontline-focused features and UX, and the ability to customize and automate local campaigns that support compliance and disclosure requirements.

Budget Management

Assign, track, review, and approve budgets. Enable select managers to manage different funds. Distribute funds to users and transfer funds as necessary.

Compliance Management

Provide approved, compliant, templated materials. Workflow management includes legal and compliance approval.

Disclosure Management (Global Fields)

Auto-update disclosure information across all affected assets by revising them once in a single global field. Also use for interest rate updates.

Community Events

Compliant, templated community events marketing materials that users can easily customize, such as flyers, promotional items, banners, ads, logos, etc., that can easily be resized for various marketing channels.

In-House Development Team

Vya is committed to continuous development of the UX ensuring frontline users remain engaged in using the system. We control the product roadmap and keep pace with updates from user feedback and changing marketing environment.

Approval Workflows

Customized pieces and requests can be automatically routed through workflows for review and approval.

Location Profile Management

Extensive data for each location is captured in the Vya system. Data can be auto-populated on templated items and/or order quantities can be auto-populated.

Branch Merchandizing (Auto-Order Placement)

Materials, kits or campaigns that are required for multiple locations are automatically ordered on each branch’s behalf. Users receive order tracking information. Item quantities can be automatically determined based on location profile data. Vya can produce assemble, and fulfill the kits.

Request Management

Automate the process of collecting, approving, processing, and tracking requests from local users.

Creative Production Management

Review templates configured by the Vya team and manage custom creative development requests from users. Provide mark-ups and feedback. Route through automated workflows and track all current and past projects.

Data Management Systems

Systems scrub lists, complete fields, perform address standardization, and remove opt-out names.

Marketing Assets Inventory Management

View inventory counts and transaction history by SKU. Inventory levels kept current in real-time and quantities are monitored via thresholds.

Campaign Automation & Subscription Services

Enroll frontline users and manage their participation in recurring marketing campaigns and services.

Campaign Response Tracking

Response data from multiple sources (internal, Vya, third-party, etc.) are cleansed and displayed graphically on dashboards.

Reporting

Standard or custom reporting options allow you to track usage, spend, asset downloads, campaigns, etc. Pull reports as needed or subscribe for reports to be automatically emailed.

Insights for Bank & Financial Services Marketers

Trusted by businesses across Financial Services, Franchising, Insurance, Manufacturing, Utilities, and more.

Our Solutions

Get a Free Demo

Move forward with advancing your marketing.

Request a free demo of our system today or give our team a call at 800.426.7921 or sales@vyasystems.com to learn more about our system, print and campaign execution services.

In franchise marketing, the secret to
bottom line success is frontline impact

Whoever Said Franchise Marketing Is Easy Wasn’t a Franchise Marketer

Franchise marketing is hard. You’re tasked with building a strong and consistent national brand that has local relevance. That means you have to find a way to effectively execute marketing campaigns and programs across tens or hundreds or even thousands of locations. For multi-brand franchise marketers, the complexity is even greater.

A key to your success is how well you empower franchisee success. Vya helps you do just that. Our marketing portal solutions and print production services, backed by our exceptional service and support, enable you to activate and support your frontlines and achieve your bottom-line goals.

Frontline-Focused Solution for Franchise Marketers

Vya understands the importance of your franchisees. That’s why we develop the tools and resources you need to support your frontlines and drive marketing impact.

• Vya’s marketing resource management gives you total control over your brand and enables local markets to customize assets to resonate more deeply with local customers
• With Vya’s system, corporate provides frontline access to marketing calendars, campaign kits, brochures, mailers, posters, in-store signage and much more
• Electronic approval process makes it simple for corporate teams to review and approve materials
• Schedule and group print runs and mail drops for greater cost savings

• Enable franchisees to customize, order and produce powerful, approved branded materials
• Manage versions, revisions and approvals of marketing assets
• Easily manage and execute local marketing campaigns including customer acquisition, retention, cross-sell/upsell, referrals, winbacks and more
• Customer targeting ensures your well-crafted campaigns reach a receptive audience

• Exceptional service and support for franchisees shows you care about their success
• Multiple channels of support, including phone, email, chat and knowledge base, ensure your franchisees get the help they need to execute local marketing campaigns and programs
• Continuous development of the franchisee user experience will prove to your franchisees that you want to make their job easier
• Streamlined systems and processes ensure franchisees can get the support they need without overwhelming your team with daily requests

Local intelligence – there’s nothing artificial about it.

Drive franchisee success with local-level targeted marketing that is simplified with templated marketing assets configured specifically to your target profiles.

Flexibility to Scale and Support Field Operations

Single brand. Multi-location. Multi-brand platform companies. No matter your franchise business model or the breadth of your distributed organization, Vya’s got you covered.

Reduce Your Workload and Drive Improved Results for Franchisees

Boost local sales by enabling local teams to customize, order and distribute personalized marketing materials to connect with local audiences. Streamline the process for custom creative requests management. Enable franchisees to easily adjust pricing in their location profile to auto-populate on associated templates. Let Vya manage the production and fulfillment of rightsized LTO / Seasonal kits.

Game-Changing Efficiencies for Multi-Brand Franchises

For multi-brand franchise marketers, the right technology, tools and processes are essential for capitalizing on the improved efficiency of the brand family structure. With Vya’s marketing portal system you can manage marketing assets for all brands in one online system. Engage local franchisees in one central location, with easy-to-access cross-selling campaigns and other resources. Track and monitor campaign engagement and results across brands for improved customer targeting and cross-selling.

Features Designed for Franchise Marketers

An Industry-Focused Approach to Franchise Marketing

Working closely with our franchise clients, we’ve been able to develop solutions that truly impact the success of local marketing operations. Better managed workflows, frontline-focused features and UX, and the ability to customize and automate local campaigns that drive franchisee participation, customer engagement and revenue.

Marketing Asset Management

Provide a branded “online shopping” experience for ordering materials. Assets made available only to specified franchisees or groups. Provide marketing collateral, digital assets, logos, videos, images or any files in real time.

Customizable Materials

Enable franchisees to customize templated materials while ensuring brand compliance. Fields can be auto-populated with data from user profiles or location profiles. Materials can be co-branded as appropriate.

Creative Requests Management

Enable franchisees to request changes to existing materials or request new materials through the platform.

Menu / Price List Flexibility

Allow franchisees to easily adjust items offered and pricing. Updates made within their location profile automatically populate on associated templates.

Approval Workflows

Customized pieces and requests can be automatically routed through workflows for review and approval.

LTO / Seasonal Auto-order Placement

Using data stored in the location profile, Vya auto-orders and fulfills rightsized kits on behalf of franchisees.

Campaign Automation & Subscription Services

Enroll franchisees and manage their participation in set-it-and-forget-it marketing campaigns and services.

Budget Management

Easily distribute funding for grand openings. Provide funds as incentives for recommended activity. Better control local marketing spend.

Payment Flexibility

Provide franchisees with the option to pay by credit card, use budgeted funds or allocate to a cost center. Available payment options can vary by user and/or items being ordered.

Insights for Franchise Marketers

Trusted by businesses across Financial Services, Franchising, Insurance, Manufacturing, Utilities, and more.

Our Solutions

Get a Free Demo

Move forward with advancing your marketing.

Request a free demo of our system today or give our team a call at 800.426.7921 or sales@vyasystems.com to learn more about our system, print and campaign execution services.

Show local agents your insurance marketing systems mean business

Insurance Marketing that Builds Loyalty and Grows Business with Local Insurance Agents

Insurance marketing is complex and often stressful. Insurance marketers are tasked with supporting and entrusting their brands to so many local insurance agents, in so many regions, with so many demands. At Vya, we’ve figured out how to reduce the complexity and the stress level, while also driving field marketing success. Our marketing resource management system and print production services help you develop stronger relationships with the all-important local insurance agents you rely on to promote your brand and products.

Locally Focused Insurance Marketing Hub

Local insurance agents are your greatest assets. Supporting their marketing needs might be your greatest challenge. That’s why we’ve developed marketing resource management and print production tools and resources that will help you support your agents and drive marketing impact.

• Empower your local agents to reach local audiences with a centralized, online storefront for marketing
• Provide tools to connect with consumers and deliver powerful messages that resonate
• We make it easy for agents to customize direct mail pieces, email campaigns, agency signage, ads, sales brochures and more

• Enable local insurance agents to customize, order and produce powerful, branded materials
• Easily manage and execute automated local marketing campaigns including customer acquisition, nurture, onboarding, retention, cross-sell/upsell, referrals, winbacks and more
• The Vya support team goes above and beyond to ensure your agents are well cared for

• Provide agents with access to local marketing and co-op dollars to help drive sales and raise brand awareness
• The Vya system gives you a clear view of where and how budgets are being spent
• With Vya, easily track, assign and review multiple types of budgeted and co-op funds

Better, Smarter Marketing with Data

Enhance the effectiveness of your marketing programs with a solution that combines data intelligence with sophisticated marketing customization.

Easily Maintain Compliance

Keeping current with compliance measures requires efficiency and diligence. The Vya system enables corporate to update critical information in one place and push it out to all relevant marketing materials, ensuring you don’t miss a beat or become subject to compliance violations.

Flexibility to Scale and Quickly Activate Local-level Marketing

With Vya’s solutions you can easily scale your operation to support the growth across your insurance company and quickly arm your agents to promote new products and to target new market segments.

Features Designed for Insurance Marketers

An Industry-Focused Approach to Insurance Marketing

Working closely with our insurance industry clients, we’ve been able to develop solutions that truly impact the success of their local marketing operations. Better managed workflows, frontline-focused features and UX, and the ability to customize and automate local campaigns that adhere to compliance and disclosure requirements.

Marketing Asset Management

Provide a branded “online shopping” experience for ordering materials. Assets made available only to specified users or groups. Provide marketing collateral, digital assets, logos, videos, images or any files in real time.

Compliance Management

Provide approved, compliant, templated materials. Workflow management includes legal and compliance approval.

Disclosure Management

Auto-update disclosure information across all affected assets by revising them once in a single global field. Also use for annuity rate updates.

Ads

Provide ads to users – in some cases ads can be automatically resized, or Vya can manage ad resizing, if requested.

Email

Provide users email templates with customizable fields sent from an individual or no reply email. Unsubscribes are tracked and managed. eNewsletters can be sent automatically on the user’s behalf.

Campaign Automation & Subscription Services

Enroll agents and manage their participation in recurring marketing campaigns and services.

Direct Mail and EDDM®

Provide customizable mailers to agents which can be printed and distributed from Vya’s production facility. Every Door Direct Mail® (EDDM®) carrier routes can also be selected through the system.

Print Production Services

Orders placed on the Vya system can be printed at Vya’s production facility delivering high-quality, professional materials to represent your insurance brand.

Insights for Insurance Marketers

Trusted by businesses across Financial Services, Franchising, Insurance, Manufacturing, Utilities, and more.

Our Solutions

Get a Free Demo

Move forward with advancing your marketing.

Request a free demo of our system today or give our team a call at 800.426.7921 or sales@vyasystems.com to learn more about our system, print and campaign execution services.

Marketing solutions that motivate manufacturing dealers, retailers and distributors.

Your Manufacturing Marketing Is Only as Strong as Your Local Channel Partnerships

Manufacturing marketing relies on your ability to persuade channel partners to sell and manage your products. Support and incentives like co-op marketing and marketing development funds are essential to achieving your marketing goals. You also need to ensure consistent branding and relevant marketing at the local level. But motivating local dealers and retailers to use your marketing systems, MDF and co-op funds and approved marketing materials can be tricky. This is why Vya has developed a solution that enables your partners to easily access, customize and print your approved marketing materials and campaigns, and order these assets using trackable MDF and co-op funds.

Local Channel Partner-Focused Solution for Manufacturing Marketing

For manufacturing marketers, reaching local markets requires strong relationships with local dealers, retailers and distributors. We understand how to support these relationships so you can grow your manufacturing business.

• Gain critical insights, share best practices and streamline your process with Vya budgeting features.
• Assign, track and review co-op, MDF and local marketing budgets for dealers, retailers and distributors spread across regions.
• Track and use MDF and co-op marketing programs effectively to deepen your engagement with local channel partners and deliver significant ROI.

• Empower manufacturing dealers, retailers and distributors with easy access to customizable marketing materials and campaigns that will engage their local markets.
• Invest in manufacturing marketing systems and resources that prove to your local sales partners that you value their knowledge of their local audiences and what messages will resonate with customers.

• Make it easier on yourself and your local sales partners by grouping multiple pieces into kits for simplified ordering.
• Focus your time where it needs to be – on strategic marketing initiatives.

Local intelligence – there’s nothing artificial about it.

Drive local channel success with local-level marketing that is simplified with templated marketing assets configured specifically to local target profiles.

One system supports end-to-end field marketing operations.

With Vya, you can manage everything in one place – marketing assets, campaigns, budgets and funding, and more – enabling local partners to access, customize and order materials using their MDF or co-op funds.

Features Designed for Manufacturing Marketers

An Industry-Focused Approach to Manufacturing Marketing

Working closely with our manufacturing clients, we’ve been able to develop solutions that truly impact the success of local marketing operations. Better managed workflows, local sales partner-focused features and UX, and the ability to customize and automate local campaigns that drive dealer, retailer and distributor participation, customer engagement and revenue.

Marketing Materials

Provide POP materials and various types of static or customizable marketing collateral for download or print from Vya’s production facility.

Kits

Group multiple pieces into kits for simplified ordering. Example applications include limited time offers (LTOs), and event kits.

Direct Mail & EDDM®

Provide customizable mailers to local dealers, retailers and distributors which can be printed and distributed from Vya’s production facility. Every Door Direct Mail ® (EDDM®) carrier routes can also be selected through the system.

Email

Provide local dealers, retailers and distributors email templates with customizable fields sent from an individual or no reply email. Unsubscribes are tracked and managed. eNewsletters can be sent automatically on the user’s behalf.

Campaign Automation & Subscription Services

Enroll local dealers, retailers and distributors and manage their participation in set-it-and-forget-it marketing campaigns and services.

Creative Requests

Enable local dealers, retailers and distributors to request changes to existing marketing materials or request new materials through the platform. Manage requests and creative development through automated workflows.

Budget Management

Assign, track, review and approve budgets; manage co-op funds. Enable select managers to manage different funds. Distribute funds to local dealers, retailers and distributors and transfer funds as necessary.

Insights for Manufacturing Marketers

Trusted by businesses across Financial Services, Franchising, Insurance, Manufacturing, Utilities, and more.

Our Solutions

Get a Free Demo

Move forward with advancing your marketing.

Request a free demo of our system today or give our team a call at 800.426.7921 or sales@vyasystems.com to learn more about our system, print and campaign execution services.

Vya is an independent provider of marketing services that is not associated, sponsored, or otherwise approved by the United States Postal Service to provide these services. EDDM® and EVERY DOOR DIRECT MAIL® are trademarks of the United States Postal Service.

Local Marketing Budget Management

A Smarter, Easier Way to Manage Local Marketing Spend

Co-op funds, MDF, advisory council budgets, target market funds – local marketing budgets are essential for powering your distributed marketing strategy. But managing your local marketing spend across markets and local sales teams is complex. Vya makes it easier.

Vya’s marketing portal with our integrated local marketing budget management feature helps you streamline and manage the process. Your local sales channels – from distributors and dealers to franchisees, agents, and other local associates – get the funds they need to execute your local marketing plans while you manage it all in one place.

Turn Your Spend Data into Actionable Marketing Insights.

The spend data captured and managed within the Vya system enables reporting and insights for smarter, more effective locally targeted marketing.

Key Functionality

Finally… Budget Management Software that Works for You and Your Frontlines

We’ve applied our years of experience working with distributed marketing organizations to create a local marketing budget management tool that checks all the boxes for corporate and frontline users. Simple, easy-to-use features and functionality integrate with our marketing resource management portal. The result is local marketing spend management that provides greater oversight of funds and deepens your engagement with local partners.

Simplify Local Marketing Budget Management

Assign, track, review, and approve budgets all in one platform. Our easy-to-use marketing portal software makes it simple to manage funds across markets. It also encourages local sales teams to use available funds to purchase marketing items within the portal for participation in marketing campaigns and programs.

Disclosure Management

Vya’s local marketing budget management feature gives corporate, regional, district, and field managers a clear view of what local teams are spending and what’s working across regions. Within the Vya marketing portal, local associates and partners can easily request approvals, submit claims and share best practices on what’s working in their regions.

Easy Funds Distribution

Efficiently distribute funds to users and transfer funds as necessary.

Multiple Budgets Per User

Users can have access to multiple budgets, enabling more detailed tracking and meaningful insights.

Customizable Administration

Enable select managers to manage different budgets.

Fund Transfers

Ability to transfer funds from one user to another.

Reimbursement Flexibility

Designate which items within the portal are payable with specific budgeted funds. Choose to reimburse a percentage or full cost of items ordered in the portal system.

Flexible Views

A range of budget views – by user budget, channel spend and total spend – provides greater budget oversight as well as insight into frontline engagement and marketing performance.

Local Marketing Budget Management

How It Works:

Benefits

Local Marketing Budget Oversight that Supports Local Autonomy

Local marketing success happens when corporate has a handle on local marketing spend and local sales team engagement. This includes providing frontlines with access to information, assets and incentives to support their local marketing decisions.

Vya’s local marketing budget management feature makes it easy to deliver a level of autonomy to local markets while maintaining corporate oversight.

Gain deeper insight into your marketing spend by tracking by category such as regional funds, digital funds, or other categories that are meaningful to your marketing team members and your marketing success.

Support local associates and manage budgets for important local marketing activities, like grand openings, which involve a variety of marketing-related expenses, like direct mail, posters, promotional items, advertising, and more.

Example Applications for Your Business:

Drive revenue with better insight and management of MDF and co-op spend.

Gain deeper insight into your marketing spend by tracking by category such as regional funds, digital funds, or other categories that are meaningful to your marketing team members and your marketing success.

Support local associates and manage budgets for important local marketing activities, like grand openings, which involve a variety of marketing-related expenses, like direct mail, posters, promotional items, advertising, and more.

Add funds to user accounts for completing specific tasks. Example: Each user who hosts an open house receives $500 added to their account.

Our Solutions

Get a Free Demo

Move forward with advancing your marketing.

Request a free demo of our system today or give our team a call at 800.426.7921 or sales@vyasystems.com to learn more about our system, print and campaign execution services.

The Buyer’s Guide
To Marketing Resource Management (MRM) Systems

Discover the Most Important Things to Look for When Choosing a Marketing Portal Technology Partner

Introduction

Choosing the Right Marketing Portal Technology Partner Could Be the Determining Factor in Your Marketing Success

We are living in a time when the capacity for operational efficiency and flexibility is paramount, particularly for distributed organizations. With these objectives in mind, 60% of marketing organizations have centralized some or all of the marketing function in the quest for operational efficiency.*

Why does centralization matter? First, there are the unique complexities of operating a distributed marketing organization. Centralization makes marketing easier for you and your frontlines. It also enables you to support a variety of marketing roles and address the diverse expertise, geography, and priorities of contributors, participants and users. There’s also the all-important ability to maximize the impact and ROI of your investments in technology.

Advances in technology, changing customer needs, and other market and societal forces are converging to evolve and expand the marketing function. As marketing’s role and responsibilities continue to expand, the ability to drive operational effectiveness and organizational growth is increasingly tied to investments in marketing talent, technology, practices and processes.

This means building a next-generation marketing operation.

A marketing resource management system is the foundational technology for optimizing marketing operations. Advanced marketing technology is a long-term investment, which is why it’s important to carefully consider your options. This Buyer’s Guide is designed to help you identify the right MRM system and technology partner for advancing your distributed marketing organization and the growth of your business.

* Gartner (2023)

The Buyer’s Guide
To Marketing Resource Management (MRM) Systems

Discover the Most Important Things to Look for When Choosing a Marketing Portal Technology Partner

Assessing Your Marketing Resource Management Needs

Do You Need a Marketing Resource Management (MRM) System?

Or, if you already have one, is it providing real value?

Every day, marketers are tasked with more and more responsibilities. You need to think big picture, but at the same time support frontline sales and marketing efforts spread across the country. Your productivity can take a hit when you stop focusing on strategic initiatives in order to cross items off your to-do list.

When you get mired in this marketing minutia – the everyday tasks that keep you from planning and creating innovative and powerful new campaigns – it’s time to look for ways to streamline activities and improve productivity. A marketing resource management system can help.

Maybe you already have an MRM system, but you’re still struggling with operational efficiency. It may be time to reassess your current solution. The capacity for your marketing technology partner to keep pace with changes in the marketing environment can make the difference in how successful your marketing programs will be.

The Buyer’s Guide
To Marketing Resource Management (MRM) Systems

Discover the Most Important Things to Look for When Choosing a Marketing Portal Technology Partner

Assessing Your Marketing Resource Management Needs - continued

As you consider whether you need a new or better MRM system, take a close look at how your team spends its time. You’ll likely identify tasks that can be eliminated or redistributed internally. You will also likely uncover opportunities for automation.

So, where do you want to spend your time?

Everyday Marketing Tasks

Big Picture Marketing Strategy

Focus on daily marketing checklist:

• Manually respond to email and phone requests from the frontlines for approved marketing materials, custom creative, budget reports and more.


• Reviews and revisions to marketing materials are coordinated through email chains, shepherded through approvals, and stored in siloed archives with unreliable version control.


• Marketing staff chases down marketing assets and coordinates fulfillment for numerous frontline locations with varied needs and local resources.

Streamline everyday tasks:

• Store the most recent marketing assets in the system where frontlines and other departments can search, find and update materials with new logos, phone numbers or other changes, within minutes.


• Electronic workflows route materials to the next person in the approval process. All reviews, edits and changes are captured within the system, making it easy for marketing teams to manage versions and approvals.


• Enable materials to be automatically ordered on behalf of frontlines with customization variables and order quantities driven by data stored in each location profile. Easily track fulfillment within the system.

Manage budgets manually with a mix of spreadsheets and reports that rely on consistent team member input.

Manage budgets easily through the system in a way that provides autonomy to local markets while maintaining corporate oversight. Enables marketing teams to assign, review and approve budgets in one place, including co-op, marketing development funds (MDF) or other marketing spends by frontline teams and representatives.

Get bogged down in marketing minutia, leaving little time for strategic marketing efforts that can optimize marketing’s impact.

Achieve organization-wide impact with technology that optimizes marketing operations and streamlines processes for frontlines and other departments.

If you want to transition from task-centered marketing to strategic, big picture marketing, it’s time to begin your search for the right Marketing Resource Management technology partner and system to help you get there.

The Buyer’s Guide
To Marketing Resource Management (MRM) Systems

Discover the Most Important Things to Look for When Choosing a Marketing Portal Technology Partner

Your Search: What to Look for in a Solution

There are many questions and requirements that buyers of marketing software and systems bring to the buying process. Inputs range from the tangible to the emotional. And while each buyer emphasizes different values based on their objectives and experience, there are common criteria that can guide the way to a successful decision.

Start with a Vision – Think Big Picture and Long Term

What do you want your software to do for your organization? Allow your vision to guide you in choosing and configuring your system to your specific needs and environment.

The 3 Most Important Things to Look for in an MRM System and Technology Partner – Operations Optimization, Usability, Support & Expertise

The Buyer’s Guide
To Marketing Resource Management (MRM) Systems

Discover the Most Important Things to Look for When Choosing a Marketing Portal Technology Partner

Your Search: What to Look for in a Solution Part 2

The Buyer’s Guide
To Marketing Resource Management (MRM) Systems

Discover the Most Important Things to Look for When Choosing a Marketing Portal Technology Partner

Your Search: What to Look for in a Solution Part 3

The Buyer’s Guide
To Marketing Resource Management (MRM) Systems

Discover the Most Important Things to Look for When Choosing a Marketing Portal Technology Partner

Finding the Right Fit

What to Consider as You Narrow Your Search

As you evaluate potential marketing technology partners, keep the following in mind:

1. Fundamentals: system stability, capacity to address your marketing objectives, pricing transparency.

2. Functional value: ease of use, range of offerings in one platform, scalability, development capabilities.

3. Ease of doing business: system flexibility and configurability, cultural fit, knowing your business, trusted partner/advisor, service after the sale, support, contact availability and options, risk mitigation, organization track record and stability.

The Buyer’s Guide
To Marketing Resource Management (MRM) Systems

Discover the Most Important Things to Look for When Choosing a Marketing Portal Technology Partner

Finding the Right Fit

Why Vya?

At Vya, we are always thinking about how to advance and simplify the way distributed marketing organizations operate. We bring determination and a commitment to exceptional service and support. We embrace the smart use of data intelligence and automation, and solve marketing operations challenges to make your job easier. We do this while providing your local markets with tools needed to resonate more deeply with your customers.

How We’re Different

Vya is committed to frontline success for distributed marketing organizations. We deliver distributed marketing solutions that empower your frontline operations and enable you to achieve your marketing and business goals. This is why we are trusted by businesses across financial services, franchising, insurance, manufacturing and more.

Our marketing resource management system is powered by data. We make it possible for you to experience the impact of a data-powered solution that delivers your marketing resources to the frontlines of your organization, enabling your marketing initiatives to be more effective, more efficient, and more actionable.

Our culture and corporate values permeate all that we do. From supporting and inspiring confidence in each other, to working to achieve our highest potential, to our dedication to creating solutions that make a sustainable impact – we channel all of this to advance the marketing capabilities and results for you.

Vya Is...

Experienced, Knowledgeable – about MRM technology, distributed marketing operations, your industry, print production services

Innovative – continuous development; finding ways to make marketing easier for distributed organizations

A True Marketing Partner – committed to your success and the success of your frontlines/field representatives/agents

The Buyer’s Guide
To Marketing Resource Management (MRM) Systems

Discover the Most Important Things to Look for When Choosing a Marketing Portal Technology Partner

You've Done Your Homework – Now What?

Getting Buy-In

Initiate conversations internally about the benefits of building a next-generation marketing operation. Help decision makers recognize the broader benefits of marketing technology across departments, throughout the organization.

Prepare for these conversations by identifying how marketing technologies – either existing or planned – provide support beyond the marketing department. Discuss how to either directly or indirectly account for those costs across functions.

Make a case for how the system you are choosing will reduce the costs of coordination and collaboration and increase efficiency, transparency, and trust by enabling interaction across teams.

Organize your vendor research for easy reference and to support your choice when seeking buy-in/approval. It can be difficult to remember all the features each vendor system offers. Track features for each system you evaluate with an at-a-glance comparison checklist.

The Buyer’s Guide
To Marketing Resource Management (MRM) Systems

Discover the Most Important Things to Look for When Choosing a Marketing Portal Technology Partner

Vendor Comparison Worksheet

Click on this checklist below for a downloadable PDF.

The Buyer’s Guide
To Marketing Resource Management (MRM) Systems

Discover the Most Important Things to Look for When Choosing a Marketing Portal Technology Partner

About Vya

Vya’s Marketing Resource Management System
Powered by Vya Data

Experience the impact of a data-powered solution that delivers your marketing resources to the frontlines of your organization, enabling your marketing initiatives to be more effective, more efficient, and more actionable.

Request a free demo of our system today. Give our team a call at 800.426.7921 or email sales@vyasystems.com to learn more about our system, print and campaign execution services.

1325 Glendale Milford Rd
Cincinnati, Ohio 45215
513.772.5400
info@vyasystems.com
vyasystems.com

MARKETING RESOURCE MANAGEMENT
POWERED BY VYA DATA DEMO

Advance your marketing operation and deliver amplified results

Vya’s marketing resource management system is a data-powered solution that delivers your marketing resources to the frontlines of your organization. See how you can provide your frontlines with a user-friendly, one-stop shop where they can easily access brand-compliant, customizable marketing materials and execute targeted marketing campaigns.

Learn how when combined with our print production services, the Vya solution also simplifies your print and fulfillment projects and provides you with a single point of accountability.

Request a demo to see how Vya can help you:

• Engage your frontlines in marketing activities
• Execute data-driven marketing campaigns at the local level
• Provide auto-customization of templated marketing materials
• Streamline your merchandising, seasonal kit, or LTO fulfillment process
• Reduce custom creative requests
• Ensure brand consistency and regulatory compliance
• And more.

Learn how our marketing resource management solution powered by Vya data can empower your frontlines, streamline your marketing operation, and amplify your results.

VYA DEMO REQUEST

Multi-Brand Franchise Marketing Portal Powered by Vya Data

Multi-brand franchisors partner with Vya to advance their marketing capabilities and address their unique business needs, delivering amplified franchise results.

Only Vya’s marketing portal solution provides multi-brand franchisors with progressive data capabilities and services to streamline your operation and simplify local marketing.

Request a demo to see how Vya can help:

• Provide auto-customization of templated marketing materials
• Simplify your franchisee custom creative request process
• Manage all your brands marketing materials from one account
• Capitalize on your multi-brand franchise structure
• Advance your co-branding and co-marketing capabilities for multi-brand franchisees
• Empower franchisees with customization options specific to your target customer profiles
• Enable franchisees to filter existing contacts and purchase new, targeted lists
• Streamline your seasonal kit or LTO fulfillment process
• Engage your franchisees in marketing activities
• Execute data-driven marketing campaigns at the local level

Request a demo to learn more.

VYA DEMO REQUEST

Vya Franchise Marketing Portal Powered by Vya Data

Leading franchisors partner with Vya to advance their marketing capabilities and address their unique business needs, delivering amplified franchise results.

Only Vya’s marketing portal solution provides franchisors with progressive data capabilities and services to streamline your operation and simplify local marketing.

Request a demo to see how Vya can help:

• Provide auto-customization of templated marketing materials
• Empower franchisees with customization options specific to your target customer profiles
• Enable franchisees to filter existing contacts and purchase new, targeted lists
• Streamline your seasonal kit or LTO fulfillment process
• Reduce custom creative requests
• Engage your franchisees in marketing activities

Request a demo to learn more.

VYA DEMO REQUEST

Multi-Brand Home Services Marketing Portal Powered by Vya Data

Home Services Franchisors can advance their marketing potential with Vya’s data-driven marketing portal

Vya's multi-brand marketing portal powered by Vya Data brings together data intelligence and fully-integrated marketing systems to advance your marketing effectiveness at the regional and local level.

Request a demo to see how Vya can help:

• Enable advanced customization of your local marketing campaigns
• Guide your franchisees in marketing to their best target customers
• Support franchisee local marketing self-service
• Engage franchisees in marketing initiatives
• Reduce custom creative requests
• Streamline marketing operations

Request a demo to learn more.

VYA DEMO REQUEST

Vya Restaurant Marketing Portal Powered by Vya Data

Restaurant franchisors partner with Vya to advance their marketing operation with Vya’s data-driven marketing portal.

Vya brings data intelligence and fully-integrated marketing systems together to advance your marketing effectiveness at both the corporate and local level.

Request a demo to see how Vya can help:

• Enable adjustable menu pricing at the local level
• Enable flexible menu item offerings
• Produce and distribute rightsized LTO kits
• Provide advanced customization of your local marketing campaigns
• Execute data-driven marketing campaigns
• Support franchisee local marketing self-service
• Reduce custom creative requests

Request a demo to learn more.

Building Competitive Advantage
Through Effective Marketing
Operations Management

eBook

3 Keys to Building Competitive Advantage

Distilling research from leading advisory firms, research companies, trade organizations, and academics – over 20 sources in all – this eBook identifies the 3 keys to building competitive advantage… and they reside within your marketing operation.

Given the intense competitive pressure brought on by new, disruptive business models and demanding customer expectations, it is critical for companies to recognize the importance of marketing operations and seek to unleash the competitive gains that can be achieved with attention to this function.

Download this eBook to:

• Learn the 3 keys to unlocking competitive advantage through effective marketing operations management
• Get credible proof points for convincing your organization that effective marketing operations management needs to be a top priority for business success

Data-Driven Campaign Design

A Scientific Approach to Maximizing Campaign Results

A Guide for Scientific, Data-driven Campaign Designs
Maximized marketing campaign results can be achieved with a scientific approach to campaign design. A scientific approach entails the development and testing of hypotheses, experimentation, and the appropriate application of data.

This eBook guides marketers through the process of designing marketing campaigns in a data-driven, experimental way.

You will learn:

• 4 Approaches to bring data & insights to your campaign
• How to configure campaigns in an experimental way
• Campaign dimensions to consider when deciding what to test
• Guidelines for determining sample size
• How to track campaign results
• Considerations for determining if results are statistically significant

Mid-Size Bank Customer Retention Study

An in-depth look into customers’ needs profiles

31% of Mid-Size Bank Customers Are Open or Actively Looking to Switch Banks
Based on a survey of mid-size bank customers, the Vya Mid-Size Bank Customer Retention Study provides a detailed foundation for building a successful customer retention strategy.

This inaugural, in-depth study is being offered this year at no cost.

You will learn:

• The three at-risk bank customer segments
• The specific needs of each at-risk segment
• Research-based recommendations for retention marketing channels and messaging

SIMPLIFIED MARKETING ASSET
MANAGEMENT DEMO

Efficiently manage and distribute your marketing materials

Leading businesses partner with Vya to advance their marketing operation.

Vya’s marketing resource management system helps you simplify marketing asset management by:

• Providing a centralized location for storing your approved marketing materials
• Automating your approval processes for customizable marketing assets
• Streamlining the distribution of your brand compliant materials
• Empowering your front lines with tools for easily executing locally relevant marketing campaigns

Request a demo today.

Campaign Automation and
Subscription Services

Making things easy is a lot harder than it looks.

Corporate marketers in distributed organizations often look for ways to make marketing easier for their frontline operations. And frequently, this makes life much harder on corporate.

Consider automated marketing campaigns and services – like managed social media, set-it-and-forget-it direct mail campaigns, and lead transfer programs. These make it easier for frontlines to execute locally customized, recurring marketing campaigns. But managing and administering these services can drain corporate resources.

Vya has figured out how to ease the burden on your frontlines and your corporate marketing team.

Introducing Campaign Automation and Subscription Services, an advanced feature of Vya’s Marketing Resource Management System.

Find out just how easy corporate and local-level marketing can be.

Frontline focused. Corporate controlled. Vya managed.

As you work to make marketing easier for your frontlines by offering recurring marketing campaigns and services, you need a way to easily enroll frontline users and manage their participation. With Vya’s Campaign Automation and Subscription Services, we do the hard part of managing and administering all the little details related to your subscription-based marketing programs, including subscription enrollment, renewals, changes, and cancellations, payment and sales tax processing, and more. Vya can also provide end-to-end campaign and service execution – making it even easier on your corporate marketing team and your frontlines.

No matter who is responsible for service execution – your corporate team, Vya, or another third-party provider – Vya manages the complexities of subscription administration.

Use Data to Your Advantage

Example applications

Put marketing services subscription management to work in your organization.

Vya’s Campaign Automation and Subscription Services feature enables local-level turnkey marketing programs with:

• Varied levels of service (e.g., basic, premium, ultra, etc.)
• Flexible fee structure – ability to charge a setup fee and fixed or variable recurring charges
• Extended campaign duration, up to a year or more
• Local-level customizability
• List assignment/selection at the local or corporate level, or triggered by data
• Payment by credit card, budgets, or co-op dollars

  Set It & Forget It Campaigns

  
  Offer frontlines subscriptions to participate in scheduled and triggered campaigns:

  • recurring acquisition mailers
  • limited time offers (LTOs)
  • appointment scheduling reminders
  • renewal notices
  • customer birthday cards
  • customer anniversary messages
  • seasonal campaigns

    Managed Social Media Services

    
    Make local social media easier for frontline teams with managed services for executing organic posts and social media ads. Vya manages the subscriptions while corporate executes the locally customized social media programs, either with its internal team or with a third-party social media provider.

    Incoming Lead Transfer Services

    
    Provide frontlines the opportunity to subscribe to receive leads generated through corporate marketing. Vya manages these subscriptions which can be set up with a fixed or variable fee structure based on number of leads per month or a monthly budget threshold.

    Benefits

    Easy for Your Frontlines

    Enable your frontlines to subscribe through Vya’s system to participate in recurring, customizable marketing campaigns and services, giving users:

    
    

    • Convenience of set-it-and-forget it automated campaigns
    • Volume savings from services bulked across users’ orders, lines of business and brands
    • Ability to market strategically by planning ahead and scheduling marketing over a longer timeframe, like quarterly or a full year
    • Ability to accomplish more and manage more services from a single portal
    • Vya support is there to answer all subscription-related questions

    Easy for Your Corporate Team

    Reduce the administrative burden of subscription-based marketing campaigns and services. Let Vya manage it for you.

    
    

    • End user enrollments, changes, renewals, and cancellations; billing and payment collection; adjustments and credits
    • Compliance with sales tax collection and filing for all US jurisdictions
    • Simultaneous availability of services and campaigns to all end users or corporate-designated subsets
    • Ability to view and track frontline participation
    • Increased brand consistency from subscribers to corporate-approved recurring marketing programs
    • Increased brand awareness from more involvement in marketing initiatives at the local level
    • Vya support handles subscriber questions so you can focus on marketing programs

    Advance your marketing with turnkey, local-level marketing programs.
    Request a demo of campaign automation and subscription services

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MAKING MARKETING STRATEGIC

HOW MARKETING CAN IMPROVE ITS STRATEGIC
CONTRIBUTION IN MID-SIZE FINANCIAL INSTITUTIONS

Cornerstone Advisors Research Report

Cornerstone Advisors’ research report, “Making Marketing Strategic” — based on a survey of senior financial institution executives and interviews with Chief Marketing Officers — provides actionable guidance for elevating the strategic influence of bank marketing departments.

You’ll learn:

• What distinguishes high-impact marketing organizations from the rest
• The five habits of strategic marketing influencers
• Recommendations from conversations with high-impact Chief Marketing Officers

The report is available now, at no cost, compliments of Vya.

WesBanco Bank Marketing Case Study

A Case of Faster, Better Marketing

CHALLENGE
As WesBanco was driving exponential growth, the corporate marketing department often found itself operating in reaction mode, which made it challenging to develop and implement strategic marketing programs.

SOLUTION
WesBanco reached out to 13 different companies in search of an end-to-end marketing resource management solution, ultimately choosing Vya.

Solution highlights include:

• WesBanco catalog – an online, one-stop shop for ordering all things WesBanco
• Printing and distribution – Vya prints and ships ordered materials directly to where they are needed
• Onboarding kits – new mortgage loan officers and treasury management professionals have immediate access to personalized items
• Budget management system – purchases are automatically tied to branch budgets

RESULTS
According to Amy Lowers, WesBanco’s Vice President and Regional Marketing Officer, “the Vya solution has enabled our marketing team to support the tremendous growth of WesBanco while at the same time improving marketing operations efficiencies.” The solution has made positive impacts on the marketing department and company-wide.

Click here to read the full case study

Click the button below to request a demo:

"Vya provided the most complete solution to meet our needs. In addition, Vya had financial industry experience and we felt we really needed a partner that already understood the nuances of the banking industry."
- Amy Lowers, Vice President and Regional Marketing Officer, WesBanco

VYA DEMO REQUEST

Advance your Bank Marketing Operation

Leading banks partner with Vya to solve their marketing challenges

With the Vya marketing resource management system and our production services, we help bank marketers:

• Manage direct marketing at the local level (including EDDM^®)
• Efficiently support sales / field marketing requests
• Save time doing branch merchandising
• Reduce costs on printed materials
• Launch new products, promotions, or contests at the local level faster
• Automate approved marketing for field teams
• Understand what each market is using and spending locally for marketing
• Track compliance review of marketing materials
• More easily respond to audits

Request a demo to learn more.

Every Door Direct Mail^®, EDDM^®, Every Door Direct Mail – Retail^®, and EDDM PLUS^™ are trademarks of the United States Postal Service^®.
Vya is an independent provider of marketing services that is not associated, sponsored, or otherwise approved by the United States Postal Service to provide these services.

Webinar: Making Marketing Strategic

New Research for Bank Marketers

THANK YOU FOR YOUR INTEREST IN OUR PAST WEBINAR:
Making Marketing Strategic - New Research for Bank Marketers

Join Ron Shevlin, Director of Research for Cornerstone Advisors, and Kandi O’Connor, COO of Vya, as they discuss how bank marketing departments can improve their strategic influence within their financial institutions.

Drawing on research and in-depth bank CMO interviews conducted by Cornerstone this spring, they will:

• explain the 5 habits that distinguish highly strategic marketing organizations from the rest and
• provide actionable recommendations for growing your strategic influence within your financial institution.

Download Cornerstone’s complete report, “Making Marketing Strategic: How Marketing Can Improve its Strategic Contribution in Mid-size Financial Institutions”.

Franchisee Local Marketing Data

BIA Advisory Services' “2019 Brand and Franchisee Advertising
and Marketing Insights”

BIA Advisory Services' “2019 Brand and Franchisee Advertising and Marketing Insights” report is the third edition of their popular franchise industry report.

Successful franchise brands realize the importance of connecting with consumers at the local level. This report contains data that franchisors can use to support the local marketing initiatives of their franchisees.

You'll learn:

• Top media used by franchisees
• Average budget allocation by channel
• Top performing marketing channels
• And more.

Wayback Case Study

Serving Up Localized Marketing

In its quest to deliver franchisees the level of quality and service embodied in their brand, the Wayback Burgers' Marketing team sought to:

• provide franchisees with easy access to templated marketing materials and flexible menus
• streamline the processing of custom creative requests
• simplify the execution of rightsized limited time offers (LTOs).

Wayback Burgers turned to Vya to address the fast-casual restaurant's marketing needs today and as it grows.

Listen to the Case Study:

Franchisee Local Marketing Data

BIA/Kelsey’s “2017 Franchisee Advertising
and Marketing Research Report”

BIA/Kelsey’s “2017 Franchisee Advertising and Marketing Research Report” is the second edition of their notably popular franchise industry report.

Franchisors can use franchisee advertising and spending data to develop advertising programs and marketing campaigns that have the potential to make their franchisees more successful and, in turn, enhance the franchise brand.

You'll learn:

• Which marketing channels are most used by franchisees
• Average annual media spend and average budget allocation by channel
• The types of marketing support franchisees would most like to receive from franchisors
• And more.

Protect your brand.
Connect with local audiences.

A case study on how one bank used MRM
to ensure compliance and improve marketing operations

When you market financial services, you know that local branches need relevant, compelling messages that resonate with audiences. But, you need to make sure brand standards are upheld and compliance regulations are followed.

At Vya, we’re proud to partner with financial institutions across the country to help them find the right balance between empowering local branches and maintaining control. Our marketing resource management (MRM) system has helped clients:

• Minimize compliance risk
• Increase local marketing efforts
• Save money on printing and promotional costs
• Reach more consumers
• Ensure brand consistency.

Click here to read the full case study.

Click the button below to request a demo.

Not ready to download? Visit vyasystems.com/finance to learn more about the solutions we offer to help make your job a little easier.

Build a Better Brand Experience,
from the Bottom Up

Your most powerful marketing resource:
On-the-ground sales teams in local markets

Today's shopping experience is changing. Pushing branding and marketing messages down the sales funnel no longer works. Brands have to be wherever consumers are, and stand out with interesting, compelling messages.

One of the most overlooked resources in marketing and branding are the very people representing your products on the showroom floor. Engage sales channels early and often to build a better brand experience, from the bottom-up. This approach can help marketers and companies:

• Stand out in crowded stores
• Create strong relationships with the teams responsible for selling your products
• Build a meaningful brand consumers seek out

Our thoughtful white paper offers tips on how to:

• Build a better brand experience for sales channels
• Deliver consistent and compelling brand drivers for consumers
• Streamline marketing processes

Click here to read the full white paper.

Gleanster's Roadmap
to Local Marketing Success

A Deep Dive into MRM

Every day, marketers are tasked with connecting with consumers, gaining new businesses and pushing companies forward. To do this effectively, internal operations and processes must be streamlined and simplified. As marketers, we need to focus on what matters most and minimize distractions of common, redundant tasks like reviewing materials, fulfilling requests and managing approvals.

This white paper, provided by third-party research firm Gleanster, outlines common marketing challenges and how marketing resource management software can help overcome those obstacles.

Learn how:

• Technology can help simplify marketing operations and processes
• Top performing companies solve common marketing challenges
• Marketing resource management can help boost corporate and local marketing efforts
• And more

FRANCHISOR MARKETING CHALLENGE:
Need to emerge with a more efficient marketing operation post-pandemic

SOLUTION: With Vya’s marketing portal and print production services you can resolve this challenge and quickly start making an impact for your organization. Here's how:

• Templated marketing materials are made available to franchisees through the marketing portal.
• Variable fields on pieces can be auto populated with contact details and pricing data stored in the franchisee’s profile – improving speed and accuracy.
• Direct mail campaigns including EDDM^® are easily ordered in the system and fulfilled by the Vya team.
• Enewsletters are sent on behalf of franchisees to their lists which are scrubbed against op-outs.
• Seasonal campaign kits and LTO materials are ordered on behalf of franchisees with order quantities driven by data stored in the franchisee’s profile – improving speed-to-market and reducing waste and cost.
• Custom creative requests from franchisees are submitted and managed within the system - eliminating back-and-forth emails and streamlining the process.
• Digital and print ads, which can be customized and resized, are made available to franchisee through the system.

At Vya, we believe the best solutions are always the simplest. To ensure your success, a designated Client Support Specialist will work with you to manage your implementation, facilitate asset loading and management, conduct training, manage on-going support, and more.

In challenging times like these, Vya has a proven track record as a partner you can turn to when you need support even over-and-above our traditional services.

Start making an impact.
Request a demo to see the solution in action.

Every Door Direct Mail^®, EDDM^®, Every Door Direct Mail – Retail^®, and EDDM PLUS^™ are trademarks of the United States Postal Service^®.
Vya is an independent provider of marketing services that is not associated, sponsored, or otherwise approved by the United States Postal Service to provide these services.

Wayback Case Study

Serving Up Localized Marketing for Franchisee Success

EXECUTIVE SUMMARY

CHALLENGE

In its quest to deliver franchisees the level of quality and service embodied in their brand, the Wayback Burgers’ Marketing team sought to provide franchisees with easy access to templated marketing materials, streamline the processing and fulfillment of custom creative requests, and simplify the execution of limited time offers (LTOs).

SOLUTION

Wayback Burgers turned to Vya to address the fast-casual restaurant’s marketing needs today and as it grows. Solution highlights include:

• An online marketing portal (marketing resource management system) giving franchisees easy access to templated materials for promoting their business
• Print production and fulfillment
• Limited time offer (LTO) execution services, with the Vya system determining what specific materials are sent which locations

RESULTS

According to Dylan Briotti, Wayback Burgers’ Director, Brand Strategy & Creative, “With the option for franchisees to create and order custom artwork from our fillable templates, our art department has seen custom requests decrease by over 50 percent.” It is now much easier for the franchisor to orchestrate multiple LTO’s throughout the year, and franchisees are able to easily and effectively execute successful, brand-compliant marketing initiatives in their local markets.

Listen to the Case Study:

Click here to read the full case study

Click the button below to request a demo:

"Vya understands our business and the needs of our franchisees."
- Dylan Briotti, Director, Brand Strategy & Creative, Wayback Burgers

FRANCHISOR MARKETING CHALLENGE:
Not enough time or staff to quickly address custom creative requests from franchisees

SOLUTION: With Vya’s marketing portal and print production services you can resolve this challenge and quickly start making an impact for your organization. Here's how:

• Franchisee completes creative request form in the marketing portal – form collects all necessary details at once eliminating back-and-forth emails
• The system automatically routes the request though a pre-configured workflow.
• Franchisor reviews the request and approves, denies, comments, or fulfills the request.
• If fulfilled, the creative piece is uploaded and routed through the system to the franchisee.

At Vya, we believe the best solutions are always the simplest. To ensure your success, a designated Client Support Specialist will work with you to manage your implementation, facilitate asset loading and management, conduct training, manage on-going support, and more.

In challenging times like these, Vya has a proven track record as a partner you can turn to when you need support even over-and-above our traditional services.

Start making an impact.
Request a demo to see the solution in action.

Do More with
Simplified Marketing Operations

How to improve your marketing processes
to reach more financial services consumers

Financial marketers are faced with significant challenges every day. Internal processes and operations add more barriers. Complex, redundant marketing tasks slow us down as we navigate approval processes, fulfill sales requests or order and manage printed materials.

Reviewing inefficient internal processes may not sound like the most exciting project, but it’s one that can provide the answers and simplicity marketers are seeking. We’ve worked with clients who, after streamlining marketing operations, can better:

• Reach more consumers
• Empower local branches to share consistent and compliant messages
• Develop new and compelling marketing campaigns
• Support business and department goals
• Increase marketing output without adding headcount
• Focus on strategic, important and business-critical initiatives

Our white paper will help readers:

• Identify common roadblocks that keep local marketing campaigns from connecting with local consumers
• Understand how to assess and review your own internal processes
• Discover simple solutions to streamline your marketing workflow.

Click here to read the full white paper.

Engage Agents in
Joint Marketing Campaigns

Empower Agents to Drive Sales

A disconnect can exist between insurance carriers and the local agents who sell their products. It’s not hard to see why. Agents are spread out geographically, and communications can be complex.

This white paper examines four ways carriers can engage local agents in marketing campaigns for more impactful results. These marketing efforts include:

• Boosting awareness
• Generating leads
• Participating in special events
• Running up-sell campaigns.

Click here to read the full white paper

Data-Driven Campaign Design

A Scientific Approach to Maximizing Campaign Results

Experimental Design for Marketing Campaigns
Maximized marketing campaign results can be achieved with a scientific approach to campaign design. A scientific approach entails the development and testing of hypotheses, experimentation, and the appropriate application of data.

Presented by Direct Options’ parent company, Vya, this eBook guides marketers through the process of designing marketing campaigns in a data-driven, experimental way.

You will learn:

• 4 Approaches to bring data & insights to your campaign
• How to configure campaigns in an experimental way
• Campaign dimensions to consider when deciding what to test
• Guidelines for determining sample size
• How to track campaign results
• Considerations for determining if results are statistically significant

WesBanco Bank
Marketing Case Study

A Case of Faster, Better Marketing

EXECUTIVE SUMMARY

CHALLENGE

As WesBanco was driving exponential growth, the corporate marketing department often found itself operating in reaction mode, which made it challenging to develop and implement strategic marketing programs.

SOLUTION

WesBanco reached out to 13 different companies in search of an end-to-end marketing resource management solution, ultimately choosing Vya.

Solution highlights include:

• WesBanco marketing catalog – an online, self-service, one-stop shop for ordering all things WesBanco
• Requests management – local requests for things like checks for donations and sponsorship are now handled through the system, which also provides tracking
• Advertisements – the system contains a variety of approved ad templates that can easily be customized for use in local markets
• Onboarding kits - new mortgage loan officers and treasury management professionals have immediate access to personalized items
• Printing and distribution – Vya prints and ships ordered materials directly to where they are needed
• Budget management system – purchases are automatically tied to branch budgets

RESULTS

According to Amy Lowers, WesBanco’s Vice President and Regional Marketing Officer, “the Vya solution has enabled our marketing team to support the tremendous growth of WesBanco while at the same time improving marketing operations efficiencies.” The solution has made positive impacts on the marketing department and company-wide:

• 75% reduction in administrative tasks previously performed by the marketing team
• Marketing team has increased capacity without additional headcount
• Reduced waste and warehousing

"Our marketing team is no longer consumed with administrative execution. We're now able to help branches in ways we never have before."
- Amy Lowers, Vice President and Regional Marketing Officer, WesBanco Bank

Click here to read the full case study.
Click the button below to request a demo.

FRANCHISE CAMPAIGNS DEMO

See How Vya Simplifies Local Marketing Campaigns

Today, leading franchisors partner with Vya to implement simplified local marketing campaigns.

We help franchisors:

• Automate approval processes
• Engage franchisees in campaigns
• Enable local customization with automated approval workflows
• Streamline the execution of seasonal campaigns/LTO's
• Simplify EDDM^® mailings for franchisees
• Scale marketing staff bandwidth to prepare for anticipated franchise growth

Complete the form to request a demo & learn more.

"The Vya system, with all of the features that it has to offer, is a game changer for our brand."
-Dylan Briotti, Brand Visionary, Wayback Burgers

VYA DEMO REQUEST

Simplified Bank Marketing Execution

Leading banks partner with Vya to solve their marketing challenges

With the Vya marketing resource management system and our production services, we help bank marketers:

• Manage direct marketing at the local level (including EDDM^®)
• Efficiently support sales / field marketing requests
• Save time doing branch merchandising
• Reduce costs on printed materials
• Launch new products, promotions, or contests at the local level faster
• Automate approved marketing for field teams
• Understand what each market is using and spending locally for marketing
• Track compliance review of marketing materials
• More easily respond to audits

Request a demo to learn more.

BANK MARKETING DEMO

See how Vya simplifies marketing compliance

Today, leading banks partner with Vya to execute marketing initiatives while ensuring regulatory compliance.

We help banks:

• Engage branches in marketing initiatives
• Create compliant co-branded mortgage marketing materials
• Manage and distribute local ads of varying sizes
• Manage multiple budgets
• And more.

Request a demo and learn how Vya streamlines compliant marketing for the banking industry.

Bank Marketing
Optimization Playbook

A Plan for Becoming More Strategic Using
Marketing Resource Management

Bank Marketing Optimization Playbook

In a recent survey of senior bank marketing executives, 69.3% of respondents said their CMO is “rarely” or “never” asked to present at Board of Director meetings.

The Bank Marketing Optimization Playbook is designed to help you identify specific steps you can take to increase marketing’s strategic impact in your banking organization by:

• Assessing your current situation
• Identifying optimization opportunities
• Addressing specific scenarios where technology can be applied to streamline routine tasks (requests management, event support, banking center support, compliance management, audits, etc.)

The playbook is available now, at no cost, compliments of Vya.

Click here to read the full playbook

Simplified and Compliant Bank Marketing

Leading banks partner with Vya to implement compliant, multi-channel marketing initiatives. One client was able to reduce administrative tasks by 75% and become more strategically focused.

Banking Industry Solutions

COMPLIANCE
MANAGEMENT

• Ensure regulatory compliance and streamline the audit process.
• Manage disclosures and logos centrally within the Vya system.
• Automate approval workflows and centrally manage opt-outs – creating electronic records for audits.

BUDGETS
MANAGEMENT

• Easily assign funds to specific lines of business and/or regions and move funds as necessary.
• Money is automatically pulled from budgeted funds as associates order marketing materials.
• Reports provide a clear view of spent and remaining funds.

REQUESTS
MANAGEMENT

• Streamline the management of requests with the Vya system.
• Associates electronically submit requests (e.g. sponsorships, memberships, reimbursements, etc.).
• Pre-configured workflows automatically route the request for review.

AD SYSTEMS

• Easily provide corporate ads to associates.
• Vya manages ad resizing, if necessary, and the Vya system can forward the ad to the publication and confirm receipt.

DIRECT MAIL

• Engage customers and prospects with postcards, letters, dimensional mailers, and more.
• Disclosures and appropriate contact information are auto-populated, if necessary.
• Lists and opt-outs are managed within the Vya system.
• The Vya team executes the mailer - printing, kitting, and mailing the piece.

MORTGAGE
CO-BRANDING

• Enable compliant co-branding with bank partners.
• The Vya system manages and clearly documents the full co-branding process, from the creation, legal review and approval of marketing materials, to the reporting and secured payment processing of shared costs.

“Because we’ve solved so many challenges with Vya’s solution,
my day-to-day is like night and day.”
– Amy Lowers, Vice President and Regional Marketing Officer, WesBanco

ABOUT VYA

Vya simplifies multi-channel marketing execution (digital, print, mail, promotional products, etc), combining our technology and in-house production services with our team’s banking industry know-how.

Serving clients since 1993, Vya has been the choice partner for leading banks for many reasons:

• Company Stability
• High-touch Approach
• Scalable, Complete Solution
• We Stand for Simplified Marketing Systems – It’s Who We Are

CONTINUE THE CONVERSATION

I'd like to learn more.

Build a Better Brand Experience,
from the Bottom Up

Your most powerful marketing resource:
On-the-ground sales teams in local markets

Today's shopping experience is changing. Pushing branding and marketing messages down the sales funnel no longer works. Brands have to be wherever consumers are, and stand out with interesting, compelling messages.

One of the most overlooked resources in marketing and branding are the very people representing your products on the showroom floor. Engage sales channels early and often to build a better brand experience, from the bottom-up. This approach can help marketers and companies:

• Stand out in crowded stores
• Create strong relationships with the teams responsible for selling your products
• Build a meaningful brand consumers seek out

Our thoughtful white paper offers tips on how to:

• Build a better brand experience for sales channels
• Deliver consistent and compelling brand drivers for consumers
• Streamline marketing processes

Click here to read the full white paper.

Building Competitive Advantage
Through Effective Marketing
Operations Management

EXECUTIVE BRIEF

The purpose of this brief is to help organizations understand the fundamental role marketing operations plays in building competitive advantage. This compilation and examination of the latest industry research, analyses and expert opinions brings the keys to building competitive advantage into focus, and reveals why marketing operations is a vital function in businesses today and those of the future.

Achieving competitive advantage requires a company-wide effort. Below we’ll explore how that company-wide effort begins with the marketing function and the 3 keys to unlocking competitive advantage through effective marketing operations management.

Actionable Marketing Data

“The ability to gather, organize, interpret, and act on data and analytics will be the defining competitive differentiator of our lifetimes.” – McKinsey

Most marketers understand that data has become essential to achieving their objectives. But not all organizations have learned how to leverage data to impact their competitive position.

Knowing your customers and what is important to them requires not only actionable data, but the ability to analyze it properly. It is through this data and analysis that a company comes to understand what matters to its customers and how its organization is responding. With this insight, an organization can focus its resources and efforts throughout the company to differentiate and build competitive advantage

Adaptability

“Instead of being really good at doing some particular thing, companies must be really good at learning how to do new things.” – Harvard Business Review

Nearly 10 years ago, Harvard Business Review published a paper titled, “Adaptability: The New Competitive Advantage.” The HBR paper offers ideas that are as relevant today, or perhaps more so, than they were in 2011. The authors suggested that “In this period of risk and uncertainty, more and more managers are finding competitive advantage in organizational capabilities that foster rapid adaptation.”

Three sources of advantage that are called out in the HBR paper clearly relate to marketing operations and merit examination by today’s marketers seeking opportunities for competitive advantage:

1. The Ability to Read and Act on Signals
2. The Ability to Experiment
3. The Ability to Mobilize

Effective Marketing Spend

“The companies that prepare for the unknown—by focusing not just on top-line growth but also on cost excellence—will be well positioned to prosper in any environment.” – Boston Consulting Group

In a survey of 1,000 marketers worldwide by Rakuten Marketing, respondents estimated they waste an average of 26% of their budgets on ineffective channels and strategies. And about half of respondents said they misspend at least 20% of their budgets.

Cost inefficiencies in marketing impact a range of resources, including money, time, and personnel. Marketers who find a way to spend more effectively are able to invest in areas that can contribute to competitive advantage. Think growth areas, like new product launches or establishing a broader market presence.

NEXT STEPS

Competitive advantage is essential to achieving success in an increasingly competitive business environment, driven in part by rising customer expectations and new, disruptive business models. Marketing operations is not only vital to this effort, it is where competitive advantage takes root.

Download the complete eBook, Building Competitive Advantage Through Effective Marketing Operations Management

Vya Corporate Overview

• Privately held company, founded in 1993
• Based in Cincinnati, Ohio
• Experience Serving Large Clients Across Many Industries Including Financial Services, Franchising, Manufacturing, Insurance, Pharmacy, Long-Term Care, Assisted Living Home Care, Hospitality, and Restaurants

PRIMARY MARKET CHALLENGE WE ADDRESS:

Vya simplifies marketing execution across digital and print channels, increasing marketing productivity and maximizing business impact.

The Vya Difference

Competitive solutions typically involve deploying highly complex, off-the-shelf technology.

We believe the best solutions are always the simplest. Our sole focus is to help simplify and streamline local marketing operations.

The Vya Approach

The Vya solution brings together:

Vya Marketing Resource Management Platform

KEY FEATURES

Unparalleled Support

• Lead and manage every implementation to minimize the impact on our client.
• Provide initial and on-going support on both the deployed systems and campaigns.
• Conduct regular, on-going training webinars.
• Perform the template loading and configuration.
• Conduct weekly client meetings and regular business reviews.

Vya Production

• Direct Mail
• Digital Printing – Brochures, posters, coupons, etc
• Promotional Products
• Kitting and Fulfillment
• Print and Online Ad Management
• Email
• Data Management

Example Deployments

Merchant Processing Marketing Direct Program

• Drive activity to cards
• Manage multiple brands
• Annual marketing campaign enrollment
• Both acquisitions and card activity have increased significantly

Franchise Turnkey Promotional Campaigns

• Drive activity to cards
• Manage multiple brands
• Annual marketing campaign enrollment
• Both acquisitions and card activity have increased significantly

Bank Marketing for Multiple Lines of Business

• Brand protection
• Open house sheets & co-branding
• Sponsorship / membership requests
• Budget management

Vya Testimonials

We work to earn our clients’ respect every day. Our solutions go beyond surface-level issues and address client’s core business challenges to truly make an impact on their businesses.

“Vya provided the most complete solution to meet our needs. In addition, Vya had financial industry experience and we felt we really needed a partner that already understood the nuances of the banking industry.”
– Amy Lowers, Vice President and Regional Marketing Officer, WesBanco

“Vya has provided superior service and has demonstrated a willingness to help us find custom solutions to accommodate ever-changing business needs and adapt to growing compliance controls that we have not been able to navigate as easily with other vendors.”
– Banking Client

“The interface is powerful but easy to use, which gives a lot of flexibility when working within the system.
– Banking Client

“The Vya system, with all of the features that it has to offer, is a game changer for our brand.”
– Dylan Briotti, VP, Brand Strategy & Creative

Let's discuss

I’d be happy to continue our conversation in the context of your business.

Allan Greer
Director, National Accounts
513-552-0143
agreer@vyasystems.com
vyasystems.com

Vya Corporate Overview

• Privately held company, founded in 1993
• Based in Cincinnati, Ohio
• Experience Serving Large Clients Across Many Industries Including Financial Services, Franchising, Manufacturing, Insurance, Pharmacy, Long-Term Care, Assisted Living Home Care, Hospitality, and Restaurants

PRIMARY MARKET CHALLENGE WE ADDRESS:

Vya simplifies marketing execution across digital and print channels, increasing marketing productivity and maximizing business impact.

The Vya Difference

Competitive solutions typically involve deploying highly complex, off-the-shelf technology.

We believe the best solutions are always the simplest. Our sole focus is to help simplify and streamline local marketing operations.

The Vya Approach

The Vya solution brings together:

Vya Marketing Resource Management Platform

KEY FEATURES

Unparalleled Support

• Lead and manage every implementation to minimize the impact on our client.
• Provide initial and on-going support on both the deployed systems and campaigns.
• Conduct regular, on-going training webinars.
• Perform the template loading and configuration.
• Conduct weekly client meetings and regular business reviews.

Vya Production

• Direct Mail
• Digital Printing – Brochures, posters, coupons, etc
• Promotional Products
• Kitting and Fulfillment
• Print and Online Ad Management
• Email
• Data Management

Example Deployments

Merchant Processing Marketing Direct Program

• Drive activity to cards
• Manage multiple brands
• Annual marketing campaign enrollment
• Both acquisitions and card activity have increased significantly

Franchise Turnkey Promotional Campaigns

• Drive activity to cards
• Manage multiple brands
• Annual marketing campaign enrollment
• Both acquisitions and card activity have increased significantly

Bank Marketing for Multiple Lines of Business

• Brand protection
• Open house sheets & co-branding
• Sponsorship / membership requests
• Budget management

Vya Testimonials

We work to earn our clients’ respect every day. Our solutions go beyond surface-level issues and address client’s core business challenges to truly make an impact on their businesses.

“The Vya system, with all of the features that it has to offer, is a game changer for our brand.”
– Dylan Briotti, VP, Brand Strategy & Creative, Wayback Burgers

“Because we've solved so many challenges with Vya's marketing resource management solution, my day-to-day is like night and day.”
– Amy Lowers, Vice President and Regional Marketing Officer, WesBanco

Let's discuss

I’d be happy to continue our conversation in the context of your business.

Allan Greer
Director, National Accounts
513-552-0143
agreer@vyasystems.com
vyasystems.com

Vya Campaign Automation and
Subscription Services Demo Request

Ease the marketing burden on your frontlines AND your corporate marketing team.

Vya’s Campaign Automation and Subscription Services is a new feature within our Marketing Resource Management System. With this feature you can enable your frontlines to subscribe to ongoing marketing initiatives and services that Vya manages and administers. For example, you could offer set-it-&-forget-it localized continuity campaigns, managed social media services, incoming lead transfer services, and more.

Depending on the service being provided, it can be executed by Vya, your corporate office, or a 3rd party. But no matter how fulfilled, Vya takes care of administering all the little details related to the subscription including enrollment, payment and sales tax processing, subscription changes, and more.

Request a demo today to see how Campaign Automation and Subscription Services enables you to provide local-level turnkey marketing programs that can:

• Have varying levels of service (i.e. Basic, Premium, Ultra, etc.)
• Run for an extended period of time
• Be customizable at the local level
• Have local-level, corporate-level, or triggered list assignment
• Be paid for overtime via credit card, budgets, or co-op dollars.

Request a demo to learn more.

Campaign Automation and
Subscription Services

Making things easy is a lot harder than it looks.

Corporate marketers in distributed organizations often look for ways to make marketing easier for their frontline operations. And frequently, this makes life much harder on corporate.

Consider automated marketing campaigns and services – like managed social media, set-it-and-forget-it direct mail campaigns, and lead transfer programs. These make it easier for frontlines to execute locally customized, recurring marketing campaigns. But managing and administering these services can drain corporate resources.

Vya has figured out how to ease the burden on your frontlines and your corporate marketing team.

Introducing Campaign Automation and Subscription Services, an advanced feature of Vya’s Marketing Resource Management System.

Find out just how easy corporate and local-level marketing can be.

Frontline focused. Corporate controlled. Vya managed.

As you work to make marketing easier for your frontlines by offering recurring marketing campaigns and services, you need a way to easily enroll frontline users and manage their participation. With Vya’s Campaign Automation and Subscription Services, we do the hard part of managing and administering all the little details related to your subscription-based marketing programs, including subscription enrollment, renewals, changes, and cancellations, payment and sales tax processing, and more. Vya can also provide end-to-end campaign and service execution – making it even easier on your corporate marketing team and your frontlines.

No matter who is responsible for service execution – your corporate team, Vya, or another third-party provider – Vya manages the complexities of subscription administration.

Use Data to Your Advantage

Example applications

Put marketing services subscription management to work in your organization.

Vya’s Campaign Automation and Subscription Services feature enables local-level turnkey marketing programs with:

• Varied levels of service (e.g., basic, premium, ultra, etc.)
• Flexible fee structure – ability to charge a setup fee and fixed or variable recurring charges
• Extended campaign duration, up to a year or more
• Local-level customizability
• List assignment/selection at the local or corporate level, or triggered by data
• Payment by credit card, budgets, or co-op dollars

  Set It & Forget It Campaigns

  
  Offer frontlines subscriptions to participate in scheduled and triggered campaigns:

  • recurring acquisition mailers
  • limited time offers (LTOs)
  • appointment scheduling reminders
  • renewal notices
  • customer birthday cards
  • customer anniversary messages
  • seasonal campaigns

    Managed Social Media Services

    
    Make local social media easier for frontline teams with managed services for executing organic posts and social media ads. Vya manages the subscriptions while corporate executes the locally customized social media programs, either with its internal team or with a third-party social media provider.

    Incoming Lead Transfer Services

    
    Provide frontlines the opportunity to subscribe to receive leads generated through corporate marketing. Vya manages these subscriptions which can be set up with a fixed or variable fee structure based on number of leads per month or a monthly budget threshold.

    Benefits

    Easy for Your Frontlines

    Enable your frontlines to subscribe through Vya’s system to participate in recurring, customizable marketing campaigns and services, giving users:

    
    

    • Convenience of set-it-and-forget it automated campaigns
    • Volume savings from services bulked across users’ orders, lines of business and brands
    • Ability to market strategically by planning ahead and scheduling marketing over a longer timeframe, like quarterly or a full year
    • Ability to accomplish more and manage more services from a single portal
    • Vya support is there to answer all subscription-related questions

    Easy for Your Corporate Team

    Reduce the administrative burden of subscription-based marketing campaigns and services. Let Vya manage it for you.

    
    

    • End user enrollments, changes, renewals, and cancellations; billing and payment collection; adjustments and credits
    • Compliance with sales tax collection and filing for all US jurisdictions
    • Simultaneous availability of services and campaigns to all end users or corporate-designated subsets
    • Ability to view and track frontline participation
    • Increased brand consistency from subscribers to corporate-approved recurring marketing programs
    • Increased brand awareness from more involvement in marketing initiatives at the local level
    • Vya support handles subscriber questions so you can focus on marketing programs

    Advance your marketing with turnkey, local-level marketing programs.
    Request a demo of campaign automation and subscription services

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Vya Demo Request

Simplified and Complaint Bank Marketing

Leading banks partner with Vya to implement multi-channel marketing initiatives.

Our specialized bank marketing solutions include:

	Compliance Management
	Budgets Management
	Requests Management
	Ad Systems
	Direct Mail
	Mortgage Co-branding

Request a demo to see one or all of these solutions in action.

Vya Demo Request

Straightforward Franchise Marketing Solutions

Leading franchisors partner with Vya to solve their marketing and print challenges.

With the Vya marketing portal and our print production service, we help franchisors:

• Streamline and simplify marketing operations
• Easily manage all of the versions of marketing materials necessary to support the various conditions in local markets
• Quickly address custom creative requests from franchisees
• Streamline the execution of seasonal campaigns/LTO's
• Simplify EDDM^® mailings for franchisees
• Scale marketing staff bandwidth to prepare for anticipated franchise growth

Complete the form to request a demo & learn more.

Every Door Direct Mail^®, EDDM^®, Every Door Direct Mail – Retail^®, and EDDM PLUS^™ are trademarks of the United States Postal Service^®.
Vya is an independent provider of marketing services that is not associated, sponsored, or otherwise approved by the United States Postal Service to provide these services.

Vya Demo Request

Simplified Marketing for the Franchise Industry

Leading franchisors partner with Vya to simplify local marketing initiatives for franchisees.

Our solutions combine our marketing platform and production services with the know-how and support of our franchise industry team.

The Vya marketing portal enables:

• Localized marketing materials
• Turnkey campaigns
• Custom creative request management
• Flexible menu pricing
• Location profile management
• Direct mail
• Ad systems

Request a demo to see one or all of these solutions in action.

FRANCHISOR MARKETING CHALLENGE:
Too much money and time spent on seasonal campaign/LTO materials

SOLUTION: With Vya’s marketing portal and print production services you can resolve this challenge and quickly start making an impact for your organization. Here's how:

• Templated marketing materials Seasonal campaign/LTO materials are loaded in the marketing portal.
• Orders are placed automatically on behalf of the franchisees – a big time-saver.
• Order quantities are driven by data in the franchisee location profile – reducing waste and cost.
• The Vya team fulfills the orders.
• Each franchisee receives an email with shipping tracking information.

At Vya, we believe the best solutions are always the simplest. To ensure your success, a designated Client Support Specialist will work with you to manage your implementation, facilitate asset loading and management, conduct training, manage on-going support, and more.

In challenging times like these, Vya has a proven track record as a partner you can turn to when you need support even over-and-above our traditional services.

Start making an impact.
Request a demo to see the solution in action.

Comparing Marketing Portal Vendors?

As you are weighing the pros and cons of each marketing portal in your vendor selection process, it can be difficult to remember all the features each system has to offer.

Click on the chart below to track the availability of critical features.

NEXT STEPS

Once this worksheet is completed it can be downloaded and saved with or without your responses.

The Vya team would be happy to walk through this worksheet with you and show you how to streamline your marketing. Simply email us at consult@vyasystems.com to request a demo of the Vya system and, if you’d like to, attach your completed worksheet PDF.

Every Door Direct Mail^®, EDDM^®, Every Door Direct Mail – Retail^®, and EDDM PLUS^™ are trademarks of the United States Postal Service^®.
Vya is an independent provider of marketing services that is not associated, sponsored, or otherwise approved by the United States Postal Service to provide these services.

Case Study: Best in Class

How franchise marketing software helped
one company streamline local marketing

Supporting local marketing for franchisees can be challenging. You want to empower local owners to connect with consumers while at the same time ensuring brand consistency.

Vya partners with franchisors to help them achieve this balance. Download this case study to discover how we helped one company with our marketing resource management (MRM) system - franchise marketing software and expert support combined.

Learn how we helped this franchisor to:

• Streamline local marketing operations
• Ensure brand consistency
• Reduce costs
• Better leverage local marketing budgets
• And more.

Click here to read the full case study.

Click here to request a demo.

Adaptability and the Ability to Mobilize Worksheet

Where are the opportunities to
streamline your marketing operation?

Use this simple tool to identify everyday tasks that can be streamlined to save time, reduce errors, and avoid duplicate work.

Click on the image below to complete the worksheet.

NEXT STEPS

Once this worksheet is completed it can be downloaded and saved with or without your responses. Each of the tasks with checks in any of the first three columns represent an optimization opportunity.

The Vya team would be happy to walk through this worksheet with you and show you how to streamline your marketing. Simply email us at consult@vyasystems.com to request a demo of the Vya system and, if you’d like to, attach your completed worksheet PDF.

MORTGAGE MARKETING DEMO

See how the Vya marketing resource management system
simplifies compliant mortgage marketing

Today, leading financial institutions partner with Vya to implement compliant mortgage marketing

We help mortgage marketing teams:

• Automate approval processes
• Create co-branded materials compliant with RESPA Section 8
• Execute campaigns
• Manage records for audits
• And more.

Request a demo and learn how the Vya marketing resource management system simplifies compliant mortgage marketing.

Assessing Your Current Approach to
Marketing Resource Management?

Benchmarking your current marketing operations technology is a fundamental best practice for any organization.

Click on the chart below to compare your current system to Vya’s feature-rich marketing portal.

NEXT STEPS

Once this worksheet is completed it can be downloaded and saved with or without your responses.

The Vya team would be happy to walk through this worksheet with you and show you how to streamline your marketing. Simply email us at consult@vyasystems.com to request a demo of the Vya system and, if you’d like to, attach your completed worksheet PDF.

Every Door Direct Mail^®, EDDM^®, Every Door Direct Mail – Retail^®, and EDDM PLUS^™ are trademarks of the United States Postal Service^®.
Vya is an independent provider of marketing services that is not associated, sponsored, or otherwise approved by the United States Postal Service to provide these services.

Vya Demo Request

Multi-Brand Home Services Marketing
Portal Powered by Vya Data

Home Services Franchisors can advance their marketing potential with Vya’s data-driven marketing portal

Vya's multi-brand marketing portal powered by Vya Data brings together data intelligence and fully-integrated marketing systems to advance your marketing effectiveness at the regional and local level.

Request a demo to see how Vya can help:

• Manage all your brands’ marketing materials from one account
• Simplify your multi-brand marketing at the local level
• Enable advanced customization of your local marketing campaigns
• Guide your franchisees in marketing to their best target customers
• Support franchisee local marketing self-service
• Engage franchisees in marketing initiatives
• Reduce custom creative requests
• Streamline marketing operations

Vya Demo Request

Multi-Brand Restaurant Marketing Portal
Powered by Vya Data

Restaurant franchisors partner with Vya to advance their marketing operation with Vya's data-driven marketing portal.

Vya brings data intelligence and fully-integrated marketing systems together to advance your marketing effectiveness at both the corporate and local level.

Request a demo to see how Vya can help:

• Manage all your brands’ marketing materials from one account
• Simplify your multi-brand marketing at the local level
• Enable adjustable menu pricing at the local level
• Enable flexible local menu item offerings
• Produce and distribute right-sized LTO kits
• Execute data-driven marketing campaigns
• Provide advanced customization of your local marketing campaigns
• Support franchisee local marketing self-service
• Reduce custom creative requests

Request a demo to learn more.

Vya's Print Production Services

We continue to make print operating investments, so you don’t have to.

Vya’s cutting-edge technology provides the highest-quality print services available. Whether you require marketing collateral, promotional materials, or any other printed assets, our state-of-the-art print facility is equipped to meet your needs with precision and excellence.

A few of our print capabilities include:

• Commercial Print
• Web to Print
• Finishing, Kitting, and Fulfillment
• Large Format Printing
• Warehousing
• Marketing Products
• Event Marketing Kits
• Stationery Products
• Direct Mail Postcards
• And More

Learn how our Print Production Services extend beyond the status quo to deliver amplified results for your business.

Acquisition. Retention. Loyalty.

Your Growth. Accelerated by VYA.

Acquisition, retention, and loyalty happen when a brand understands its customers, engages with relevant information, and entices action by differentiating itself from its competitors.

Understanding comes from data, and VYA leverages your data to build omnichannel, direct-to-consumer campaigns that connect with your consumers and engage potential customers.

Engagement happens when personal interests are at the heart of the content. Driven by your data and campaign goals, VYA aligns consumer-specific components of campaign content with select media, optimizing the opportunity at the intersection of interest and action.

Enticing Action can be as personal as what interests someone. VYA creates an offer matrix to track every campaign KPI – offer, channel, creative… and uses an agile campaign framework so that your marketing is always being optimized and your marketing dollars work harder for you.

VYA is your key growth partner.

Increase foot traffic.
Increase conversions.

REQUEST A MEETING

Building Competitive Advantage
Through Effective Marketing
Operations Management

eBook

Shed the “Arts and Crafts” Stigma

Distilling research from leading advisory firms, research companies, trade organizations, and academics – over 20 sources in all – this eBook identifies the 3 keys to building competitive advantage...and they reside within your marketing operation.

Given the intense competitive pressure brought on by new, disruptive business models and demanding customer expectations, it is critical for companies to recognize the importance of marketing operations and seek to unleash the competitive gains that can be achieved with attention to this function.

Download this eBook to:

• Learn the 3 keys to unlocking competitive advantage through effective marketing operations management
• Get credible proof points for convincing your organization that effective marketing operations management needs to be a top priority for business success

Download the eBook

Unlock Strategies to Elevate
Your Brand & Performance

Vya delivers data-driven, customizable marketing services at the local level. Discover how our approach helps streamline your marketing operation and advances your reach, relevance and relatability.

CONTINUE THE CONVERSATION

Unlock the Power of Franchisees

Drive more sales with localized, branded and
easy-to-implement marketing campaigns,
materials and messaging.

Reaching consumers and standing out from competitors are big challenges for any marketer.

Add in franchisees where corporate marketers don’t always have control, and that challenge starts to feel even bigger.

How can marketers empower franchisees to reach consumers, stand out from competitors and share consistent and branded messages – without overwhelming their workload? By building a strong, trusted relationship with franchisees. That process can be simpler than you would think, too.

This white paper outlines three simple steps that unlock the power of local franchisees to connect with local customers and help drive sales:

Step 1: Keep it Simple and Relevant
Step 2: Let Data Paint a Picture
Step 3: Empower them with Access, Resources

Click here to read the white paper.

Building Competitive Advantage
Through Effective Marketing
Operations Management

eBook

Validation: Effective Marketing Operations Management is Crucial

Distilling research from leading advisory firms, research companies, trade organizations, and academics – over 20 sources in all – this eBook identifies the 3 keys to building competitive advantage… and they reside within your marketing operation.

Given the intense competitive pressure brought on by new, disruptive business models and demanding customer expectations, it is critical for companies to recognize the importance of marketing operations and seek to unleash the competitive gains that can be achieved with attention to this function.

Download this eBook to:

• Learn the 3 keys to unlocking competitive advantage through effective marketing operations management
• Get credible proof points for convincing your organization that effective marketing operations management needs to be a top priority for business success

Request eBook

VYA BANK MARKETING SYSTEM
DEMO REQUEST

Centralized and Localized Bank Marketing

CMOs are increasingly shifting to centralized marketing operations.

Vya’s marketing resource management system is a key foundational technology for a centralized bank marketing operation. The system enables centralized controls, like brand consistency and budget management, while still empowering your frontlines to resonate with local consumers and respond quickly to local market events.

Today, Vya helps leading banks:

• Efficiently manage LOB custom creative requests
• Enable local customization of templated materials
• Centrally manage variable fields like interest rates
• Automate approval workflows
• Ensure regulatory compliance
• Streamline branch merchandizing
• Centralize budget management

Request a demo to learn more.

WesBanco Bank Marketing
Case Study

A Case of Faster, Better Marketing

EXECUTIVE SUMMARY

CHALLENGE:
As WesBanco was driving exponential growth, the corporate marketing department often found itself operating in reaction mode, which made it challenging to develop and implement strategic marketing programs.

SOLUTION:
WesBanco reached out to 13 different companies in search of an end-to-end marketing resource management solution, ultimately choosing Vya. Solution highlights include:

• WesBanco marketing catalog – an online, self-service, one-stop shop for ordering all things WesBanco
• Requests management – local requests for things like checks for donations and sponsorship are now handled through the system, which also provides tracking
• Advertisements – the system contains a variety of approved ad templates that can easily be customized for use in local markets
• Onboarding kits - new mortgage loan officers and treasury management professionals have immediate access to personalized items
• Printing and distribution – Vya prints and ships ordered materials directly to where they are needed
• Budget management system – purchases are automatically tied to branch budgets

RESULTS
According to Amy Lowers, WesBanco’s Vice President and Regional Marketing Officer, “the Vya solution has enabled our marketing team to support the tremendous growth of WesBanco while at the same time improving marketing operations efficiencies.” The solution has made positive impacts on the marketing department and company-wide:

• 75% reduction in administrative tasks previously performed by the marketing team
• Marketing team has increased capacity without additional headcount
• Reduced waste and warehousing

Click here to read the full case study.

Insurance Marketing Operations Made Easy

Streamline. Simplify. Automate.

Mastering Insurance Marketing

Vya’s online Marketing Portal and print production services helps Insurance Marketers who need to provide customizable and compliant marketing collateral to their agents reducing the complexity of insurance marketing execution and increasing efficiency.

Customizable Marketing Materials

Our system provides the flexibility to easily customize marketing materials, ensuring brand consistency and relevance with local markets. By streamlining the creative and approval workflow process, your field agents can effortlessly customize graphic elements, content, and sizing of creative materials.

Ensure new product collateral is quickly made available across your organization with Vya’s user-friendly Marketing Portal.

Compliant Marketing Collateral

Vya's Marketing Portal simplifies compliance by seamlessly integrating legal disclosures into the process of ordering marketing materials. Required disclosures are automatically populated onto materials, eliminating the need for manual insertion and ensuring adherence to regulatory guidelines.

With automation at its core, our tool enhances efficiency saving time and effort for both agents and corporate teams. Our user-friendly interface and intuitive features contribute to its ease-of-use, allowing insurance professionals to navigate the compliance process effortlessly.

By combining automation, compliance, and ease-of-use, Vya's Marketing Portal empowers insurance companies to maintain regulatory compliance while enhancing their marketing efforts.

Key Marketing Portal Capabilities

Marketing Asset Management

Empower local field agents with a user-friendly online shopping experience to effortlessly order marketing collateral, digital assets, logos, videos, images, and various files, tailored to their needs and made readily accessible.

Campaign Automation & Subscription Services

Simplify agent enrollment and effectively manage their participation in recurring marketing campaigns and services with automated processes that streamline operations and ensure seamless execution.

Co-op Budget Management

Streamline budget allocation, tracking, and approval, empowering select managers to oversee multiple funds and enabling efficient distribution and transfer of funds to users.

Print Production Services

Enable local field agents to leverage the Vya System and place printing orders at our Cincinnati-based production facility, guaranteeing the delivery of high-quality, professional materials that effectively showcase your insurance brand.

Compliance & Disclosure Management

Ensure adherence to regulations and simplify the creation of approved, compliant, and templated materials with streamlined workflow management that includes legal and compliance approvals. Effortlessly update disclosure information across all relevant assets by making revisions in a single global field.

Email

Equip users with customizable email templates containing dynamic fields, allowing for personalized communication sent from either an individual or no-reply email address. Effectively manage and track unsubscribes, while enabling automated delivery of eNewsletters on behalf of the user.

REQUEST A DEMO

Maximize Your Next MarTech
Investment with Vya

Financial institutions partnering with Vya increase efficiency and leverage data-driven insights to drive growth. Our approach to marketing technology and data solutions ensures you get the highest return on investment and achieve a competitive advantage.

Request a Meeting

Vya Marketing Blog

Testimonials

The Vya System, with all of the features that it has to offer, is a game changer for our brand.

Dylan Briotti, Brand Visionary,
Wayback Burgers

Because we've solved so many challenges with Vya's marketing resource management solution, my day-to-day is like night and day.

Amy Lowers
Vice President & Regional Marketing Manager, WesBanco

Vya is an amazing platform that provides many solutions for our franchises. From promotional items to print/web templates and non-template logo/photo storage, they never disappoint. The account managers, template teams, and developers work hard and are always fast to respond. There has never been a task they weren’t willing to tackle. I would recommend Vya and their products to any business looking for a solution for their promotional and template needs.

Kristen Pennock
TWO MEN AND A TRUCK

Vya feels like an extension of our team! Their quality of work is exceptional and everything always has a very quick turnaround time. We often turn to Vya if we need design work done quickly. They follow our branding guidelines closely and produce high quality content and collateral. I am not quite sure how we would manage daily projects without them.

Clarissa Jacobs
Fifth Third Bank

I work with Vya on several critical projects, and I couldn’t be more impressed with their project management team. From the outset, their responsiveness is exceptional. Any requests and/or concerns we have are addressed promptly, ensuring that our projects stay on track without any delays. The quality of Vya’s work is outstanding. They consistently deliver high-quality materials quickly, demonstrating their efficiency, expertise, and attentiveness to our company. It’s clear that they have a well-organized team that knows how to get things done right the first time. What truly sets Vya apart is the friendliness and the personable nature of their project managers. Each interaction is pleasant and professional, making the entire process smooth and enjoyable. Their project managers are not only knowledgeable but also approachable, always ready to listen and provide support.

Ryan Masten
Fifth Third Bank

Request a Consultation

Move forward with advancing your marketing.

Request a free demo of our system today or give our team a call at 800.426.7921 or sales@vyasystems.com to learn more about our system, print and campaign execution services.

Careers at Vya

Current Positions Available

Job Summary: The Print Purchasing Lead is a client-facing role responsible for overseeing the full life cycle of print projects while maintaining effective communication with key accounts and clients and internal teams. As the team lead, this role manages the print team’s day-to-day operations, ensuring that projects are completed on time, within budget, and to the highest quality standards. The Print Purchasing Lead will act as the primary point of contact for clients, ensuring their needs are met and their expectations are managed throughout the project.

Job Type: Full-Time

Reporting to: Print and Purchasing Manager

Location: Cincinnati, OH

Essential Functions and Responsibilities:
Client Relations & Communication:

• Serve as the primary point of contact for key accounts and clients, building strong and lasting relationships.
• Effectively communicate client needs and expectations to the internal print team.
• Act as a liaison between the client and print team, ensuring seamless communication and understanding of project goals.
• Be empowered to make effective decisions in order to foster long-term customer relationships.

Project Coordination & Documentation:

• Gather and document key project details, including print specifications, quantities, deadlines, and any special requirements.
• Ensure that all project requirements are accurately captured and communicated to the appropriate team members.
• Manage timelines and project schedules to ensure that projects are completed on time and within the scope of client expectations.
• Work with a problem-solving mindset to help remove project obstacles and keep work on track.

Estimates & Proposals:

• Assist in preparing and presenting detailed estimates and proposals to clients, providing clear information regarding pricing, timelines, and print specifications.
• Address any questions or concerns the client may have regarding estimates or proposals to ensure complete understanding.

Client Follow-Up & Satisfaction:

• Use consultative selling techniques to make recommendations that will not only educate clients on Vya’s full suite of product offerings, but also enhance our clients’ current projects.
• Proactively follow up with clients throughout the project to ensure satisfaction and address any issues or concerns as they arise.
• Provide ongoing updates to clients regarding project status, potential delays, and delivery schedules.
• Resolve any issues or concerns from clients promptly to maintain positive client relationships.

Project Tracking & Reporting:

• Track the progress of each project, ensuring all milestones are met and that clients receive timely updates on project status.
• Monitor delivery schedules and any changes in the production process, communicating these updates effectively to clients.

Purchasing functions:

• Train on purchasing outsourced print and promotional items.
• Be the back-up for the Print Project Purchasing Coordinator.

Administrative & Team Leadership Support:

• Provide administrative support to the print team by scheduling meetings, organizing project documentation, and maintaining project files.
• Lead and supervise a team of print project coordinators or assistants, ensuring tasks are delegated efficiently, and team members meet deadlines and performance standards.
• Act as the primary point of leadership and guidance for the print team, fostering a positive and collaborative work environment.

Team Development:

• Provide mentorship, training, and support to team members, helping them develop their skills and grow within the organization.
• Oversee and manage day-to-day operations of the print team, ensuring alignment with company objectives and high standards of service.

Position Qualifications:

• Minimum 4-7 years of experience in digital, large format, or similar print project coordination, including print purchasing and managing print production.
• Demonstrated experience leading and managing a team of print coordinators or purchasing specialists.
• Experience in creating accurate estimates for print and fulfillment jobs, ensuring profitability and competitiveness.
• Strong negotiation skills with vendors and suppliers to secure competitive pricing and high-quality print services.
• Strong attention to detail and the ability to maintain concentration over an extended period of time.
• Advanced proficiency in Microsoft Excel and strong technical aptitude for print and project management tools.
• Experience working directly with clients in customer service or client support roles, providing high-level support and building lasting relationships.
• Ability to manage multiple projects simultaneously in a fast-paced, dynamic environment, meeting deadlines and client expectations.
• Bachelor’s degree in Business, Liberal Arts, or a related field preferred.

Benefits:

• 401(k) Matching
• Dental Insurance
• Health Insurance
• Paid Time Off
• Vision Insurance

Job Summary: The Prepress Technician position is responsible for processing and preparing files for print across a wide variety of products for our clients. Working closely with members of Vya’s client engagement team and times directly with clients, the Prepress Technician will be responsible for playing an active role in troubleshooting, proofing, and preparing customer-supplied files for production, and assist with digital press operation, etc.

While this is not a graphic design position, there may be times where the Prepress Technician will be tasked with basic layout or file re-creation as needed.

Job Type: Full-Time

Reporting to: Director of Operations

Location: Cincinnati, OH 45215: Reliably commute or plan to relocate before starting work (Required).

Essential Functions and Responsibilities:

• Have an understanding of print processes and software, such as imposition, color management and ability to troubleshoot client files
• Interface with a wide variety of personality types via phone, email and in person as is necessary
• Ensures quality of final product before release
• Maintain high level of knowledge and skill with all computer software related to the design and production of print materials
• Provide support for internal and external clients, print file preparation, and archiving of files. Including but not limited to; brochures, direct mail pieces, print ads, signage, etc.
• Be an avid Vya ambassador, always embodying The Vya Way.

Position Qualifications:

• Minimum of two years related experience, especially experience working in a print shop environment, graphic design, etc.
• Knowledge of Adobe Creative Suite: InDesign, Illustrator and Photoshop, QuarkXpress
• Proficient on Microsoft Office applications required
• Proficient on Macintosh Computers
• Xerox VIPP knowledge a plus but not required
• Helpful but not required to have some knowledge of preparing mail through Bulk Mailer/Lorton
• Knowledge of Colors (CMYK Printing vs Pantones), types of Binding, Printer marks and bleed, etc.
• Proven ability to handle multiple projects and meet deadlines
• Able to effectively prioritize and execute tasks in a timely fashion
• Versatile, flexible, and a willingness to work within constantly changing priorities
• Strong and consistent attention to detail
• Self-motivated with the ability to stay on task
• Team player

Benefits:

• 401(k) matching (full-time)
• Dental insurance (full-time)
• Health insurance (full-time)
• Paid time off (full-time)
• Vision insurance (full-time)

Job Summary: Vya, Inc., a growing provider of marketing resource management software and services, is currently seeking a Sr. Full-Stack Web Application Engineer for direct hire. The developer will join our team for strategy and execution of activities related to web application development. This person will be responsible for helping improve the user experience and functionality in the current application, as well as helping with the design of new applications being added to our suite.

We are currently starting work on a total rewrite of our application, moving everything into a microservices architecture and using mostly Symfony and TypeScript/React.js frameworks. You will have opportunities to drive the design of these new systems from the ground up!

Job Type: Full-Time

Reporting to: Director of Software Development

Location: Hybrid, Cincinnati, OH 45215: Reliably commute or plan to relocate before starting work (Required).

Essential Functions and Responsibilities:

• Be an avid Vya ambassador, always embodying The Vya Way.
• Collaborate with team members to gather functional requirements and translate them into actionable development plans.
• Participate in brainstorming and planning sessions to design and architect new features and systems
• Contribute to the redesign and development of web applications, ensuring they are scalable, efficient, and user-friendly.
• Write clean, maintainable, and high-performance code using PHP, Symfony, and React.js.
• Work on the migration of legacy systems into a microservices architecture.
• Help improve and implement development processes and best practices, particularly around code reviews, testing, and deployment.
• Ensure the team is following Agile development practices, contributing to sprint planning and retrospectives.
• Work closely with cross-functional teams including product managers, UX/UI designers, and other developers.
• Participate in regular team meetings, providing updates and addressing any blockers.
• Stay up-to-date with the latest web technologies, coding languages, and industry trends.
• Mentor and provide guidance to junior developers, sharing knowledge of coding practices and methodologies.

Position Qualifications:
Experience:

• 5+ years of professional experience in web application development, including enterprise-level systems.
• 5+ years of professional experience with PHP and MySQL.
• 3+ years of professional experience working with the Symfony framework.
• 1+ years of professional experience working with React.js.

Technical Skills:

• Strong experience with PHP, MySQL, and Symfony for back-end development.
• Proficient with React.js for front-end development.
• Experience with TypeScript, microservices, and AWS is a plus.
• Solid understanding of Agile development processes.
• Experience with Git for version control.

Soft Skills:

• Ability to organize and manage multiple priorities in a fast-paced environment.
• Strong problem-solving skills and the ability to think critically and logically.
• Excellent communication and collaboration skills.

Preferred:

• Familiarity with DevOps tools and CI/CD pipelines.
• Experience with cloud platforms like AWS.
• A history of staying current with new technologies, methodologies, and frameworks.

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance
• Hybrid

APPLICATION FOR EMPLOYMENT

Our Approach

Vya's Solutions

It’s our pleasure to welcome Vya’s newest employee

Mihaela Manova
Template Specialist


We are excited to have you join the Vya team!